1. +
Collective
Impact with
Do&Go
Annual Members Meeting 2013

2. +
Using our past to define our future
What Where
FY13 Your
Do&Go Do&Go is
Successes feedback
has been going

3. + Do&Go has always been more than
a calendar
Partner
Calendars
Fun Finder
Cooperative
ads
Television
ads

4. +
We hit 66,000 monthly impressions!
66,000
15,000- CVB
3,500 – Bethesda Magazine
1,500 – Do&Go
46,000 – A Parent In Silver Spring

5. +
FY13 was our best year for
cooperative advertising yet
50
B.Mag
ads
$35,000 in
savings
for Do&Go
Members
27 Wash
Post ads

6. + Cooperative ads are discounted
over 50%
Bethesda Bethesda Washington Washington
Magazine Magazine Post Post
Industry Do&Go Industry Do&Go
Rate Rate Rate Rate
1/8 Page n/a $250 $810 $350
1/4 Page $1,900 $500 $1,620 n/a
1/2 Page $2,750 $1000 $3,240 1,400
Full Page $3,924 $2000 $6,480 2,800
Distribution Bethesda 69,000 Wash Post 106,211
Magazine Local Living

7. +
Fun finder - now reaching 1,000
subscribers!
 1,000
opt-in
subscribers
 25-35% open rate
 6% click rate
 .003% unsubscribe
rate.
 Television ad with
MCM

8. +
FY13 – a great year for Do&Go
• 66,000 total • 77 • Added 400
Calendar
Fun Finder
monthly Cooperative Ads cooperative new
impressions ads at more subscribers
• 20,000 for than a 50% • Less than
all events discount .003%
• 46,000 for • Ad partners abandon
kids and Bethesda rate
family Magazine & • 6% click
Washington rate, 3X
Post industry

9. +
It’s time to go one step further

10. +
MarketPower, taking us to the next level
MarketPower
Expanded New Increased
Do&Go Cooperative Professional
Calendar Advertising Development

11. +
Do&Go doubles from 4 calendars to 8!
Bethesda A Parent in CVB/Visit
Magazine Silver Spring Montgomery
Washington
Washington
Examiner Gazette
City Paper
Online
Montgomery
Community Do&Go
Media

12. +
Examiner, City Paper and Gazette are
taking all free and ticketed events

13. + Cooperative advertising expands to
Express!!
Scheduled
50% off of
Offered by Distribution
the double
anytime marketing 181,286
truck rate
committee

14. +
MarketPower takes Do&Go Mobile

15. +
MarketPower helps you grow
4
Marketing
forums
3
Marketing
workshops
1
Marketing
seminar

16. + Even more possibilities in 2014
Cooperative Public
Do&Go
Ads Relations
• Culture • Scene Squid
Capital • Gazette • Pitch postings
• Washington and feature
Post • City Paper stories to local
• Total 10 in 1 ! news papers,
media outlets,
and blogs

17. +
MarketPower expands Do&Go
Post event on Do&Go
Event is now featured on 8 partner
calendars
Advertising for event now available
in Express, Local Living, and Beth. Mag
Expanded Professional Development to
increase knowledge as well as sales

18. +
MarketPower is still affordable
Tier 1 Tier 2 Tier 3
$65 $180 $300

19. +
Tier 1
5 Fun Finders
Unlimited posted to Do&Go
Invitation to all professional development
opportunities
Ability to be on the Marketing Committee

20. +
Tier 2
7 Fun Finders
1 Free ticket to all Marketing Workshops
Unlimited posting to Do&Go
2 small ads on the Do&Go website
Invitation to the Marketing Committee

21. +
Tier 3
12 Fun Finders
2 Free tickets to each marketing workshop
1 Free ticket to the marketing seminar
4 large ads on the Do&Go website
Unlimited posting to Do&Go
Invitation to the marketing committee

22. +
Who has Questions?

23. +
We have a few questions for you
What professional How are you How do you
development feeling about prioritize
topics interest Bethesda publications when
you? Magazine? you advertise?
Who is interested Who is interested
in cooperative in cooperative
advertising in the advertising online
Gazette? with the Gazette?

24. +
Contact us at anytime
Phone: E-mail:
• Joe.Frandoni@creativemoco.com
• (301) 565-3805
• Shellie.Williams@creativemoco.com