How to open a fast food shop.

1. American International University – Bangladesh
Course name:
Strategic Management
Course instructor:
Reaz Amin Choudhury
Group Members:
Rezwan Mahmud Siddiqui ID: 10-93914-2
Salma Farooquee ID: 10-94097-2
Mohammad Rasel Ahmed ID: 10-93928-2
Mohammad Sharfaraz Hossain ID: 10-93879-2
Md. Zahirul Hossain ID: 10-94156-3

3. Fast Food is an important food item of the people in this world. Specially in
Bangladesh this habit of taking fast food is also growing day by day. Those who
are living in the capital city have the tendency to consume fast food is more in
them compared to the people living in the rural areas of Bangladesh. This habit
has been changed because of the urgency of the people. As a society develops,
the economic activities are also increased and, therefore, people becoming
busier in that society. This business of the people discourages them to prepare
food at their houses.
Our Vision: Be the best fast food shop in Bangladesh by delivering total
customer satisfaction through quality and service.
Our Mission: Our aim is provide happiness and joy through serving hygienic
and healthy fast food along with taste and quality.
Values: We will earn trust from our consumers with our competence, honesty
and integrity.

4.  To establish a successful local fast food outlets and gain market share in
Bangladesh fast food industry.
 To expand into a number of outlets by three years, and sell the franchise to other
districts, such as Sylhet, Comilla, Chittagong etc.

5. Strength:
Excellent location is one of our major strength. Because most of our target customers lives
in Banani and they are willing to take fast food at regular basis.
Friendly environment will create the impression of nice atmosphere.
Our food price will be reasonable because we don’t need to pay loyalty fee for using any
brand name.
Our customer service will focus on customer’s expectation; rather than serving as casual
basis.
Our Shop will have wireless connectivity so everyone will be able to use internet free of
cost.
Weaknesses:
We do not have huge amount of startup fund because we are investing from our own
resources.
Small range of foods item/menus.
Brand name is not created yet. That’s why people who are brand conscious may not
interested to take our food.
We will start our business with only one outlet so it will be really challenging for us to
capture the market.

6. Opportunities:
Changing demographic trends provides opportunity to diversify into new
products.
Consumers are becoming health conscious; we will introduce new product line
for this segment.
Number of female workers are increasing so this is our best opportunity to
spread our business.
Threat:
Fast food shop is a highly competitive business, everyday shops are opening .
Down turn in economy affecting the ability to eat out as much.
Increasing trends of vat on fast food meal may reduce the demand.
Like other business economy up down will hamper the growth rate of our
business.

7. We have selected the prime location in Bangladesh to open our fast food
shop.
We are not a franchise of any giant fast food chain so we don’t need to
pay any franchise fees.
We will provide best quality food with quick service and reasonable
price.
We are investing from our own resources; so we don’t have to pay any
bank interest.
Our Friends and Family decoration will create the friendly environment;
so consumer will feel comfortable in our fast food shop.
Taste, Quality, Environment all in one will ensure the happiness of our
consumer

8. This is a very common question that people might ask why I will buy your
product?
We will emphasize on following points:
People are more conscious about price. So as we have decided we will
charge cheaper price then our competitors.
We will provide healthy and delicious food as like we have promised.
We will ensure friendly environment in our fast food shop; so that our
consumer will feel comfortable to spend time in our shop.
We will decorate our shop in such a attractive way that people will love
to come in our shop.
We will provide quick service to our consumer so they don’t have to
waste time in our shop.

9. The pressures of working life along with time constraints have resulted in an
increasing number of consumers opting for fast food restaurant. The growth of
the fast food market has been an effect of societal development. Like the
western world, now a day, women in Bangladesh especially in Dhaka city do not
stay at home carrying out household tasks, but rather prefer remunerated work
in striving towards equality and economic independence. Our fast food shop
will give quality food and best services to all.