1. AgendaBuilding Relationships to Influence Change The Account Management Process Tips for Account Management Success - Listen - Be A Friend - Share - Teach - Be Accessible Building Relationships to Influence Change Protecting the Graphic Designer Reasons for Client-Account Manager Failure Account Management Success- Case Study Festival of the Arts Embracing Innovation Account Management Success- Case Study BOSS & Target Marketing Carrie Poore Marketing Account Manager ∙ Soldier & Community Recreation Account Management Success- Case Study All Army Sports Utilizing Technology Q & A

2. AgendaBuilding Relationships to Influence Change The Account Management Process Tips for Account Management Success - Listen - Laugh - Buffer - Share - Teach - Be Accessible - Anticipate Reasons for Client-Account Manager Failure Account Management Case Study: Festival of the Arts Account Management Case Study: BOSS Account Management Case Study: All Army Sports Resources for Account Managers Questions

5. Relate to their issues

6. Intimately understand their program before implementing change

7. Get a 360 degree understanding of program: manager, leadership, customer

10. Serve as a guide through the STRATCOMM/Marketing planning process

11. Be quick to admit “I don’t know”

12. Stay updated on trends

13. Plan continuous workshops to update program marketing plans “Our program's ability to think both vertically and horizontally has improved because of marketing. “ - Sam Sakorfis, Chief, Community & Recreation Operations Division “When I can't get my boss to understand something I just say ‘Carrie said.’ - Carole Kowta, Sports & Fitness

16. Anticipate – Anticipate the client’s needs. - Educate program managers on upcoming opportunities for cross-promotion Group Photo After Successful Outreach of Family & MWR Programs at the 2011 All American Bowl “Having an account manager dedicated to assisting the recreation staff is a dream. Carrie goes above and beyond to assist our staff. She is so in sync with our needs, she knows what we need before we do!” Sandy Nordenhold, Chief, Recreation Programming

18. Case Study- Festival of the Arts Embracing technology to find efficiencies Printing costs vs. Labor costs Increased visibility Improved ability to measure ROI “Carrie Poore is the BOMB ! The best strategizer I have worked with, she makes it look easy…But WE all know it's not…It takes attention to detail and follow-up that allows the programs developed become programs that soar.” Joe Leavell, Army Entertainment Division www.armyfestivalofthearts.com 2010 Web Site 8 2009 Physical Book

20. More effectively speaking to Target Audienceshttp://www.youtube.com/familymwr#p/u/27/ndsLHkITJKQ http://www.youtube.com/watch?v=s7kDt9g8Hyo Soldier Engagement Materials Leadership Education Materials

21. Case Study- All Army Sports Increased understanding of marketing channels Traditional: Calendar/No distinct brand 2009-2011: Branded Facebook/ Twitter, video, outreach, direct mail campaigns, QR Codes, unique marketing-based promotions

22. Resources Marketing Materials and Templates for Soldier & Community Recreation http://www.mwrbrandcentral.com/HOMEPAGE/soldiercommunityrec.html Festival of the Arts www.armyfestivalofthearts.com Facebook.com/theAllArmySports Facebook.com/OfficialUSArmyBOSSProgram

23. AgendaBuilding Relationships to Influence Change The Account Management Process Tips for Account Management Success - Listen - Be A Friend - Share - Teach - Be Accessible QUESTIONS? Protecting the Graphic Designer Reasons for Client-Account Manager Failure Account Management Success- Case Study Festival of the Arts Embracing Innovation Account Management Success- Case Study BOSS & Target Marketing Account Management Success- Case Study All Army Sports Utilizing Technology Q & A