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Sponsorship pricing session

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The document provides an overview of pricing guidelines for corporate partnerships. It discusses that there are no absolute rules for pricing and that pricing involves trading value for value. It then outlines various factors to consider for pricing, including tangible assets like tickets and advertising, intangible assets like exclusivity, and methods for establishing the price point like cost-benefit analysis. The document concludes by providing contact information for questions.

EmpresarialesTecnología
1 de 10
How Much is it Really Worth? Pricing Guidelines Pierre Laxa and Gabriele Drechsel FMWRC Corporate Partnerships
Agenda 1. Overview of Pricing Guidelines 2. Case Study 3. Garrison Examples 4. Practical Exercises
Overview of Pricing Guidelines There are no absolute rules ,[object Object]
Trading value for value
Industry guidelines
Reputation and track record
Economy,[object Object]
Location of event
Attendance history
Demographics

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Sponsorship pricing session

  • 1. How Much is it Really Worth? Pricing Guidelines Pierre Laxa and Gabriele Drechsel FMWRC Corporate Partnerships
  • 2. Agenda 1. Overview of Pricing Guidelines 2. Case Study 3. Garrison Examples 4. Practical Exercises
  • 3.
  • 4. Trading value for value
  • 5. Industry guidelines
  • 6. Reputation and track record
  • 7.
  • 8. Location of event
  • 9. Attendance history
  • 11. History of event
  • 12. POC name and contact information
  • 13. Generic marketing opportunities
  • 14. Generic participation ideas 
  • 15.
  • 16. Tickets to event
  • 19. VIP opportunities
  • 20. Publications and collateral materials
  • 21. Signage
  • 22. Website
  • 23.
  • 24. Right of first refusal
  • 25. Protection from clutter
  • 26. Audience loyalty
  • 27. Prestige of property
  • 28. Activation
  • 29. Networking opportunities
  • 30. Media coverage potential   
  • 31.
  • 32. IEG
  • 34. Sylvia Allen
  • 35. Gross Impressions
  • 36. Number of impressions
  • 37.
  • 38.
  • 39. Pricing Guidelines (cont’d) Contact Information: Gabriele Drechsel Senior Client Relations Manager Ph: 703-681-1622; e-mail: gabriele.drechsel@us.army.mil Pierre Laxa Chief, Corporate Partnerships Ph: 703-681-1547; e-mail: pierre.laxa@us.army.mil

Notas del editor

  1. Based on property analysis we’re on track to secure $2.5 million in cash this year.
  2. ) Detroit Auto Show in January - Gabriele Drechsel attended and met 27 different auto manufacturers. Had a meeting at GM Headquarters which led to GM sponsoring a web sponsorship package including Great Getaways and events division awareness promotions.2)Military Marketing, LLC – Scion; Susan Davis International – Trident University; Alloy Marketing, GMR Marketing3)LA Roadshow contacts has led to potential partnerships with WWE, Capitol/EMI records. HBO/Golden Boy Productions- Boxing in the Dark at Fort Bliss. Jennifer Jo Cobb Racing - Driven2Honor promotion at 5 NASCAR races4) GM Military Discount/USAA - web sponsorship package--Army Entertainment Package 5) Soldier Show - 50K, 100K and 300K levels of sponsorship. We did sell an ad in the program for $10K to Sprint