4. GOALS
How to know when we’re “winning”
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5. Quantifiable Qualifiable
• # of Twitter Followers • Participation in Community
• # of Jobs found • Being Inspired / Pushed in our
abilities
• # of Re-tweets
• # of Link Clicks
• # of Blog Hits
• # of Website hits via Tweets/
Blog
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6. NOW, BACK TO
OUR QUESTIONS
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7. WHY?
The benefits of a two way street
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8. To Know To be Known
We need to know who people are People need to know who we are
• Inspiration • What we do, what we’ve done, get
their feedback
• Industry Resources
• Because “People Hire People”
• Know the Competition
• To have an Influence on our
• To stay in the thick of developing + Industries’ direction
design conversations
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9. WHO?
People we like that are infinitely cooler than us
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10. Rule of Thumb
“Follow Better People.”
-Lisa Barone
People we Admire
“On Facebook, you’re friends with people you went
to high-school with. On Twitter, you’re friends with
people you wish you went to high-school with.”
-Frank Chimero
Our Competition
“Keep your friends close, and your enemies
[insert: competition] closer.”
-Godfather II
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11. WHAT?
Post-worthy Items & the art of Content Curation
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12. 1. Identify your Audience
Who do we want to be following us? People that inspire us,
Freelancers, Designers, Developers and Inventors of cool things
2. Focus your Content Sharing
Our content will reflect our own interests; user experience, mobile
design, developing standards etc.
3. Curate content of impeccable quality
Watch the people we follow and when something inspires us, we send
it back out into the world. The right kind of people will be attracted to
us naturally.
4. Curate Consistently
We need to be putting out tid-bits at a consistent rate. One original
tweet, and two curated (retweets) a day would be a great start.
5. Brand Yourself (not your company)
Bigger companies have found success in using an individual’s voice on
their twitter account, instead of a boring impersonal voice. Zappos
found success in using “handles” so followers know who’s talking.
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13. WHERE?
Platforms of Choice
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14. WHERE TO FIND + POST
• PRIMARY • • SECONDARY
• Twitter • Facebook
• Blogs • LinkedIn
• Google+
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15. Blog Tweet
• 10% Found Content • 90% Found Content
• Things we find inspiring, • Things we find inspiring,
interesting and clever interesting and clever
• 90% Original Content • 10% Original Content
• Topics of interest; thoughts on • Topics of interest; thoughts on
process, industry and field process, industry and field
happenings happenings
By making our Blog and Twitter our primary social networking platforms, we’ll be able to cover all
our bases. Setting our blog to automatically post to our Twitter feed, and our Twitter feed to
automatically post to Facebook and LinkedIn, will cover all the platforms.
With the exception of Google+, which can be dealt with later.
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16. WHEN?
Because time is of the essence
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17. Daily
•Read Direct Messages / Replies
•Respond to DMs/Replies
•Skim content of interest
•Re-tweet / Reply to 3 items
•Tweet 2 new items
Weekly
•Check for New Followers
• Follow New people / Re-tweet, DM or Reply to them
•Read Top 10 blogs (5 develop, 5 design)
Monthly
•2 new blog posts - (1 design, 1 develop)
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19. TO DO
• Find & setup a tweet / re-tweet
• Blog 2x a month
scheduler for us to use
• Keep up on top industry blogs /
• ?
curate what you find
• ?
• Read others’ posts and re-tweet
good content
• Manage followers / re-tweet and
reply to them / Find new people to
follow
By splitting up workload we can divide and conquer social media
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20. Now, go do the right thing.
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21. THANKS
for participating in this discussion
Friday, October 14, 11
