The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to...
• Turn your sent mail into high ranking articles
• Delegate repeatable tasks to virtual assistants
• Update older content for higher rankings and more traffic
• Support the URLs that need it most with targeted links in roundup contributions
Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Advanced Content Marketing & SEO: How to Publish More and Rank Higher
1. Publish More & Rank Higher
(Delegate, Collaborate, Repurpose)
Andy Crestodina
Strategic Director | @crestodina
2. @crestodina
...you’ve published a lot, some of it ranks
...you get a lot of questions from clients/friends
...you contribute to round ups and do interviews
...you have people you can delegate to
...you have a budget for delegation
...you want to help others be more productive!
This presentation is awesome! Especially if...
4. @crestodina@crestodina
...but bloggers who publish more get better results
Percent of bloggers
who report “strong
results” by frequency
source: Blogger Survey, Orbit Media
5. How can I publish more without...
a. Reducing quality?
b. Hiring a team of writers?
c. Losing my mind?
7. @crestodina
Things you should stop doing immediately
• Social promotion/scheduling
• Research
• Roundups
• Editing
• Presentation formatting
• Content curation
45. @crestodina
Sent mail = great marketing content
• Roundup contributions
• HARO responses
• Email interviews
• Answers to questions from clients and colleagues
53. @crestodina
After three years of emailing detailed answers...
68 questions answered from round ups
76 questions answered from email interviews
27 questions answered from clients and friends
171 total questions and answers
+
70. How to win links with “exact match anchor text”
71.
72.
73.
74.
75. @crestodina
How to win a keyword-focused link
1. Add images to your articles
2. Use those images in your contributions
3. Use the title of the article (which includes
the phrase) in the image source link!
76.
77.
78. @crestodina
Opportunities to mention (and link to) your content
• Guest blog posts
• Email interviews
• Roundup contributions
• HARO responses
• Podcast interviews
• Webinars (show notes)
101. Let’s say I’m looking at publishing a post in May. If all of my content is up-
to-date and ranking where I think it should be, I’ll write something new.
If not, I’ll update and relaunch an old post.
Brian Dean
Backlinko
104. @crestodina
Included the “semantically linked” phrases
internal Links
internal linking SEO
internal linking strategy
SEO internal links
hyperlinks
link juice
external links
anchor text
Internal linking SEO best practices
Internal links vs external links
Wordpress, drupal
structure
analysis
internal linking example
internal linking structure for SEO
in html
benefits of
importance of
examples of
recommendations
tips
value
105. @crestodina
Included the “semantically linked” phrases
internal Links
internal linking SEO
internal linking strategy
SEO internal links
hyperlinks
link juice
external links
anchor text
Internal linking SEO best practices
Internal links vs external links
Wordpress, drupal
structure
analysis
internal linking example
internal linking structure for SEO
in html
benefits of
importance of
examples of
recommendations
tips
value
117. @crestodina
Content Updating Tips
• DO NOT CHANGE THE URL
• Add value
–Length
–Media (images, video)
–Quality (details, examples, answers)
• Put it back in social rotation
• Mention it again in new content