The Cultural Management Academy

2. The Paintbrush Factory (Cluj) and Goethe Ins:tut (Bucharest)

3. Cultural Management Academy - a regional
network of knowledge

4. What is it?
• a regional post-
graduate program in 4
countries
• a one-week intensive
educa:onal course
• 3 days conference and
network mee:ng
• Seed funds for
collabora:on projects

5. Who made it possible ?
• Ini:ators: Goethe Ins:tute Sofia, Bucharest,
Thessaloniki and Sarajevo.
• Partners: Eunic Cluster, Municipali:es of Sofia
and Bucharest, universi:es, local NGO`s

6. Strategy
4 local
curators
Relevant
thema:c
and program
Engaging an
ecology of
partners
Empowering
a local
partner
Good
professional
level of
par:cipants

7. Goals
• build capacity and increase
the competences of the
cultural operators in the
region
• engage par:cipants from
both public and independent
sector
• establish cross-border
interna:onal network
• exchange of know-how and
good prac:ces and
interna:onal collabora:on

8. Why heritage in 2018?
European Year of
Cultural Heritage
Need to
renew
the
teams
Need of
professionaliza:on
for young cultural
operators
Lack of
community
awareness
Need to change the
perspec:ve on
heritage as
community binder
Need of
educa:on
on heritage
for young
audience

9. What I found while researching
Everything is urgent:
• Correla:on of laws (poli:cal will)
• Human resources (educa:onal and cultural
sector)
• Funds (poli:cal will)
• Awareness and advocacy for heritage (local
representa:ves and locals)

10. What we proposed in the seminar
Support the change of perspec:ve on
heritage as resource for the community
Build trust with the stakeholders
Keep a restored
place alive
Communicate
be^er our
values
Involve the local
community
Use the digital
opportunity

11. Conference and network mee:ng
Program with keynote speakers, group work, workshops, mee:ngs and visits.
Exchange good and bad prac:ces.
Support innova:ve approaches in heritage.
S:mulate the cross-border collabora:on and fund projects with 5000E/project.
Create a plaborm where par:cipants find more about their colleagues.
Realize a publica:on with the contribu:on of par:cipants.
Results: 20 texts for the publica:on and 13 applica:ons !

12. How it was in Bucharest

13. Thank you for your interest!