2. Johan Eliasch
• Swedish Tycoon
• 52-year-old London-based businessman
• Estimated net worth of 790 million dollars in 2008
• Boss of the Head sports equipment company
• Environmental consultant to the then Britain's prime minister Gordon
Brown from 2007 to 2010
• Was regarded as "a millionaire with a conscience"
• Founder of a British-based charitable organization called Cool Earth whose
aim is to find sponsors to buy up Amazon rainforest in order to protect it.
• Conservative Party- Deputy Treasurer (2003–07)

3. Johan Eliasch
• Bought 400,000 acres of the Amazonian rainforest, an area the size of
Greater London in 2006
• Bought from a logging company for $14,000,000 for the sole purpose
of its preservation (That's $35 an acre)
• He said he bought it to save it, to preserve its plants and wildlife -
and, by preserving old-growth forest, to do his bit towards
counteracting rising CO2 levels.
• He said he has been thinking about environmental issues for a long
time.

4. Gethal – A company owned by Johan Eliasch
• Gethal holding owns 57 tracts of land in the Amazon totalling 1,212 square kilometers
(468 square miles) of forest.
• Gethal has accumulated 150 thousand hectares in the forest; but that by 1999, it only
had authorization to handle 90 thousand hectares
• Brazil's police and intelligence services had been investigating Eliasch's interests in Brazil
in 2008.
• Eliasch interests in the country were being investigated more intensely after he claimed
that foreigners could buy the entire Amazon for 50 billion dollars
• Official statistics showed deforestation of the Amazon was accelerating.
• Had been fined 275 million dollars (450 million reals) in June 2008 by IBAMA (Brazilian
Government’s Environmental Agency)
• Illegally cutting down 230,000 of Amazon rainforest & lacking certification for Amazon
land it owns.