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Electronic arts

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For my class an analysis of EA new media marketing.

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Electronic Arts Rebecca Crisan One of the leading video game companies in the world, as such they’re constantly marketing different titles to multiple demographics in multiple countries.
Challenges and Goals ,[object Object]
Each game has a different strategy of promotion and requires different forms of media to back it up.,[object Object]
But in you want to keep it current and fun.
So creat a strategy for choosing which mediums to go into.,[object Object]
People like Jon the Jock, Ned the Nerd, Gabe the Gamer, Susie the Socialite, and Nora the Noob. ,[object Object]
But they could cross promote a bit more.,[object Object]
They also don’t promote their company employee blog enough.,[object Object],[object Object]
Initially follow the buzz see how much talk and recognition you’re getting.
Once the game is released see if the buzz level trends with the sales level.,[object Object]

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Electronic arts

  • 1. Electronic Arts Rebecca Crisan One of the leading video game companies in the world, as such they’re constantly marketing different titles to multiple demographics in multiple countries.
  • 2.
  • 3.
  • 4. But in you want to keep it current and fun.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Initially follow the buzz see how much talk and recognition you’re getting.
  • 10.
  • 11.
  • 12. With new titles though more marketing is generally required.
  • 13. Other wise it’s all based on a game to game budget.