Raising more EP's means we need to connect with and engage the right target audience! --- Here's how to do it in a fast, focused and simple way!

1. Let’s see how we
attract more people
for fruit peak!

2. “Well executed marketing campaigns work
in harmony like a conductor managing
an orchestra”

3. Let’s spend a moment on
how to design and launch
an effective campaign
But before we launch..

4. Your content will be the
fuel for your marketing
campaign

5. Smart Marketing begins with
understanding of customers.
Then to fuel up your marketing
strategy with content and
delivery.

6. Your Content Strategy
is Key to your
marketing success

7. Smarketing
improves your
entire lead
generation
and
conversion
funnel

8. How?

9. By Designing
around the
Customer

10. Key Pillars of Smarketing
Awareness
[ ATTRACT ]
Consideration
[ CONVERT ]
Decision Making
[ CLOSE ]

11. Awareness
[ ATTRACT ]
Consideration
[ CONVERT ]
Decision Making
[ CLOSE ]
Goal Target Channel Message
Goal Target Channel Message
Goal Target Channel Message
Smarketing is
Effective Content Marketing

12. So how do we
develop smarketing
around our
products?

13. Speaks to one target audience
interested in teaching internship.
Focuses on a specific profile.

15. Content Marketing helps:
Improve your entire
conversion process due to
stronger and focused messaging
People are clear on
what the product is
People are clear on if
they are the right
profile
People are given
just enough
information so they
are curious
People understand the
value of what you’re
offering

16. Right Profile.
Right Product.
Right Time.
Objective: To set the right expectations throughout the process
that lead to better conversion rates
Awareness [Attract]:
- What’s the Product?
- How does this help me?
- Why should I care?
- Who is it for?
Consideration [Convert]
- What skills are required?
- Where can I go?
- How long can I go?
- What’s the process? $$?
Decision Making [Close]:
- Communication and Follow Up
- Reinforcement of value proposition
- Showcase past experiences
- Help them envision the journey
Why? What? How?

17. To provide 300 senior university students who are graduating soon
on Global Talent Teaching Internships in India, Colombia, Brazil
this Summer for 3 months.
What is your end goal? Everything you
do from this point is to drive the end
goal.
To send students abroad!
G T C M
Goal: 300 EP’s raised. With a 50% conversion
rate — you will need 600 qualified leads.
Target: Senior University students in English,
International Relations, Business looking to
develop their language skills
Channel:
- Offline promotion: University (Events,
Classroom Talks, Booths, Newsletters)
- Print (3 Flyers for the 3 countries)
- Online Facebook & Website campaign
- Email Marketing for Follow Up & Nurture
Message: Teach abroad this Summer
and impact entire communities through
education. Develop yourself while
developing the potential of others.
Keywords: Impact, Develop, Teach,
Educate,

18. Content Creation Workflow Example:
Awareness
[ ATTRACT ]
Consideration
[ CONVERT ]
Decision Making
[ CLOSE ]
Graphics CTA:
5 Things Every
Aspiring Teacher
Should Know”
Social Media CTA: “3
Destinations That
Will Change Your
Life”
Lead Generated
University Booth or
Event — Physical
Offline Promotion
Day 1: Email: Send “Explore Destinations for Teaching Abroad.”
Day 7: Email: Send “Our
Internship Process in 5 steps.”
Day 20: Email: Send “Success Stories of Going Abroad.”
Lead Converted - EP RAISED
Rolling Event: Exciting Information
Session on Internship
Follow
up
Day 40: Inspiring Email focused on
connecting EP to vision
Day 55: Provide Tips for Cultural
Integration and Going Abroad
Assuming 60 day gap between
lead generated and matched

20. cccc
Email Example

21. Did you know?
• 91% of consumers check their email daily
• 48% of emails are opened on mobile devices
• Only 11% of emails are optimized for mobile
• 35% of email recipients open email based on
the subject line alone

22. Powerful Emails
• Have a compelling subject line that connects
value or curiosity
• Subject line has 50 characters or less
• “Teach Abroad this Summer!”
• “Change Your Life This Summer by Teaching.”
• Visualization of what you’re communicating
• Personalization
Ex: Opportunity Newsletter
•Example of a JD
•Put the mainly requirements
•Focused in specific profiles
•Gather mailing list with the university
•Adapt for your local reality
•Adapt in order to be used for different channels
•Insert deadlines for applications
•Showcasing

23. Email segmentation
Segmented and more targeted
perform significantly better than
blasted emails.
Your e-mail should generate
curiosity and desire for interest in
the program so they click the CTA
Concise, powerful and “bite-sized”

24. 1.Launch a simple and powerful marketing campaign
both nationally (online) and with your LCs!
2.Base your marketing campaign on your products
and partners
3.Make your customers go through awareness,
consideration and decision making by using the right
content!
ConclusionsConclusions