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Social Networks e Aziende: focus su Facebook e Twitter

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Un focus su Facebook e Twitter: a cosa servono, come usarli e qualche case history

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Social Networks e Aziende: focus su Facebook e Twitter

  1. 1. I Social Network e le Aziende: un focus su Facebook e twitter Cristina Simone Social Media Specialist
  2. 2. Agenda: <ul><li>Social Media Revolution: considerazioni </li></ul><ul><li>Facebook: </li></ul><ul><ul><li>Numeri </li></ul></ul><ul><ul><li>Consigli per l ’ uso </li></ul></ul><ul><ul><li>Cosa fare </li></ul></ul><ul><ul><li>Consigli di grafica </li></ul></ul><ul><ul><li>Case history </li></ul></ul><ul><ul><li>Facebook studio </li></ul></ul><ul><li>Twitter: </li></ul><ul><ul><li>Numeri </li></ul></ul><ul><ul><li>A cosa serve </li></ul></ul><ul><ul><li>Come fare </li></ul></ul><ul><ul><li>Cosa pubblicare </li></ul></ul><ul><ul><li>Gli strumenti </li></ul></ul><ul><ul><li>Case history </li></ul></ul><ul><ul><li>Tool di monitoraggio </li></ul></ul>Cristina Simone 06/15/2011
  3. 3. Social Media Revolution Cristina Simone 06/15/2011
  4. 4. Social Media Revolution: considerazioni <ul><li>Il video del 2010 iniziava con 2 domande: </li></ul><ul><ul><li>“ I SM sono una mania?” oppure </li></ul></ul><ul><ul><li>“ I SM sono il più grande cambiamento dalla rivoluzione industriale?”; </li></ul></ul><ul><li>Il video del 2011: </li></ul><ul><ul><li>I SM sono fatti dalle relazioni; </li></ul></ul><ul><li>Facebook ha superato Google per il traffico settimanale negli USA ; </li></ul><ul><li>Se Facebook fosse un paese sarebbe il 3 paese al mondo; </li></ul><ul><li>Ogni secondo c ’è un nuovo utente su LinkedIn; </li></ul><ul><li>50% del traffico mobile in UK è su Facebook; </li></ul><ul><li>Generazione Y e Z considerano le email superate; </li></ul><ul><li>Alcune Università hanno chiuso la distribuzione di email; </li></ul><ul><li>Se Wikipedia fosse un libro ci vorrebbero 123 anni per leggerlo; </li></ul><ul><li>93% dei marketers usa i Social Media per il business; </li></ul>Cristina Simone 06/15/2011
  5. 5. Facebook: numeri Cristina Simone <ul><li>In Italia sono 19 milioni su 26 milioni che sono sul web; </li></ul><ul><li>5 milioni accedono via mobile; </li></ul><ul><li>più del 50% tra 24 – 34 anni; </li></ul><ul><li>Facebook ha raggiunto i 700 milioni di utenti; </li></ul><ul><li>L ’Europa è il continente con più iscritti : 205 milioni; </li></ul>06/15/2011
  6. 6. Facebook: consigli per l ’uso <ul><li>Strategia integrata di Web Marketing : sito web, landing page, presenza sui motori di ricerca, email marketing; </li></ul><ul><li>Per un ’azienda essere sui Social, prevede di essere Social : conversare, rispondere, gestire le critiche; </li></ul><ul><li>Avere una strategia di Social Media Marketing ; </li></ul><ul><li>Integrazione tra i vari Social Network, anche tramite le app , altre app ; </li></ul>Cristina Simone 06/15/2011
  7. 7. Facebook: cosa fare <ul><li>Definire gli obiettivi di fb: (numero fan?, engagement?, customer care?, ecc); </li></ul><ul><li>Avere una strategia editoriale; </li></ul><ul><li>Content is the king (non essere troppo autoreferenziali); </li></ul><ul><li>Creare una relazione con i fan; </li></ul><ul><li>Se il business lo permette divertire i fan; </li></ul><ul><li>Feedback immediato; </li></ul><ul><li>Trasparenza; </li></ul><ul><li>Monitorare; </li></ul>Cristina Simone 06/15/2011
  8. 8. Facebook: consigli di grafica <ul><li>Una buona Landing Tab con una grafica accattivante invoglia l ’utente a cliccare “Mi piace” </li></ul><ul><ul><li>Benetton </li></ul></ul><ul><ul><li>Play Life </li></ul></ul><ul><ul><li>Sisley </li></ul></ul><ul><ul><li>Nat Geo Wild </li></ul></ul><ul><ul><li>BabyTv Italia </li></ul></ul>Cristina Simone 06/15/2011
  9. 9. Facebook: consigli di grafica 2 <ul><li>Sfruttare il Photostrip: le cinque foto che compaiono in alto sopra alla bacheca; </li></ul><ul><li>Sono le ultime 5 immagini caricate e compaiono in ordine differente ogni volta, rendendo impossibile la creazione di composizioni; </li></ul><ul><ul><li>Big Think </li></ul></ul><ul><ul><li>Boscolo Discovery </li></ul></ul><ul><ul><li>Privalia Italia </li></ul></ul><ul><ul><li>Trixan Body </li></ul></ul><ul><ul><li>Serie A TIM </li></ul></ul><ul><ul><li>Toys </li></ul></ul>Cristina Simone 06/15/2011
  10. 10. Case history: Panino Giusto <ul><li>Panino Giusto: settore food </li></ul><ul><ul><li>Approdati sui Social nel 2010 </li></ul></ul><ul><ul><li>Facebook e twitter </li></ul></ul><ul><ul><li>30 maggio lancio applicazione su facebook : crea il tuo panino (600 fan in ca10 giorni, senza adv, e più di 250 panini); </li></ul></ul><ul><ul><li>1 giugno lancio foursquare </li></ul></ul>Cristina Simone 06/15/2011
  11. 11. Case history – We Bank <ul><li>We Bank – settore bancario </li></ul><ul><ul><li>presenza online basata sulla creazione di relazioni piuttosto che sull ’offerta di promozioni o la diffusione di messaggi pubblicitari; </li></ul></ul><ul><ul><li>Strategia integrata: Facebook , twitter , friendfeed (come aggregatore delle attività Web 2.0), blog (tematiche riguardanti la finanza personale, il banking online e la tecnologia), flickr (prodotti ed eventi), ecc; </li></ul></ul><ul><ul><li>Customer care dedicato su twitter ; </li></ul></ul>Cristina Simone 06/15/2011
  12. 12. Facebook Studio <ul><li>dedicato alle agenzie di comunicazione e alle loro case history più interessanti; </li></ul><ul><li>Si possono osservare i migliori esempi di creatività; </li></ul><ul><li>L ’utente può “votare” con un like la case history; </li></ul><ul><li>Maggiore sarà il numero di Like ricevuto da un lavoro, maggior sarà la visibilità per l ’agenzia; </li></ul>Cristina Simone 06/15/2011
  13. 13. Twitter 06/15/2011 Cristina Simone
  14. 14. Twitter: i numeri <ul><li>21 marzo 2006, Jack Dorsey (@jack) ha inviato il primo Tweet ; </li></ul><ul><li>12 Marzo 2011: 572,000 nuovi account creati ; </li></ul><ul><li>460,000 in media gli account creati al giorno; </li></ul><ul><li>140 millioni i tweets inviati al giorno; </li></ul><ul><li>In Italia gli utenti su twitter sono cresciuti del 50% e sono 1.5 milioni al mese ; </li></ul>06/15/2011 Cristina Simone
  15. 15. Twitter: a cosa serve <ul><li>Per relazionarsi con i follower; </li></ul><ul><li>Su Twitter le aziende possono monitorare e rispondere in modo veloce e diretto; </li></ul><ul><li>La voce aziendale può spargersi rapidamente in tutto il mondo; </li></ul><ul><li>Gli hashtag sono diventati una fonte di informazione veloce e precisa; </li></ul><ul><li>Informazione in tempo reale; </li></ul>06/15/2011 Cristina Simone
  16. 16. Twitter: come fare <ul><li>Non è un social network esclusivo; </li></ul><ul><li>Seguite più persone/brand/liste; </li></ul><ul><li>Ricambiate il follow; </li></ul><ul><li>Offrite il “ twelcome ”; </li></ul><ul><li>Non essere autoreferenziali, fate RT , condividete, interagite con gli altri utenti, fate mentions; </li></ul><ul><li>Partecipate alle conversazioni, usate hashtag ; </li></ul>06/15/2011 Cristina Simone
  17. 17. Twitter: cosa pubblicare <ul><li>I contenuti possono essere gli stessi di facebook/sito web, ma contestualizzati al linguaggio; </li></ul><ul><li>Rimandi a Facebook/sito web; </li></ul><ul><li>Contenuti multimediali con link/foto; </li></ul><ul><li>Seguite il piano editoriale di facebook/news sito; </li></ul><ul><li>Cercate info sugli argomenti di cui si parla e ponetevi come esperti; </li></ul>06/15/2011 Cristina Simone
  18. 18. Twitter: gli strumenti <ul><li>Accorciatore di url come google shoortner </li></ul><ul><li>Tweetake per esportare i dati (es. followers); </li></ul><ul><li>Tweriod per analizzare quando i nostri followers sono online; </li></ul><ul><li>Klout per analizzare la propria influenza; </li></ul><ul><li>Hashtag /argomenti in tempo reale; </li></ul><ul><li>Twitter / hashtag in tempo reale (soprattutto durante gli eventi); </li></ul><ul><li>TwitTV (video dei trend topic); </li></ul><ul><li>Trendistic : comparare i trend via hashtag; </li></ul><ul><li>Il proprio giornale su twitter. </li></ul>06/15/2011 Cristina Simone
  19. 19. Twitter: case history <ul><li>Tim , Vodafone , WeBank : customer care dedicato </li></ul><ul><li>Lista di brand su twitter </li></ul><ul><li>Il caso #sucate: friendfeed ; su blog ; </li></ul><ul><li>Il caso Referendum 2011: #iohovotato ; </li></ul><ul><li>Il caso Patrizia Pepe: su NinjaMarketing , su blog PatriziaPepe ; </li></ul>06/15/2011 Cristina Simone
  20. 20. Tool di monitoraggio <ul><li>Google alert </li></ul><ul><li>Social mention </li></ul><ul><li>How sociable </li></ul><ul><li>Addictomatic </li></ul><ul><li>StepRep </li></ul><ul><li>HootSuite </li></ul>06/15/2011 Cristina Simone
  21. 21. Come contattarmi Cristina Simone Cristina Simone aka @ cristinasimone mobile : + 39 333 4815093 e-mail : [email_address] skype : cristi_italy sito web : clicca qui i miei social networks : clicca qui 06/15/2011

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