SEO, Arama Motoru Optimizasyonu konusunda Google mühendislerinin yaptigi bir sunum. Google Site Clinic.

1. Google Site Clinic Uli Lutz, Adel Saoud, Google Search Quality Team February 2010

5. Crawling and Indexing Crawling: Create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Google’s web crawler has the username googlebot Indexing: Google determines the content of each page (e.g. PR, keywords) and stores static information about those pages in an index. Serving: Process of returning search results that are relevant and match the user query

8. Webmaster Tools front to back Explore it all and come back often!

10. Dashboard Crawl errors Links to your site Queries your site ranks for

11. Tip #1: Content analysis Title tags, alt attributes and descriptions: Make them descriptive and accurate

12. Content analysis Sitelinks Title Description

13. Content analysis - Sitelinks Manage your site links

14. Tip #2: Identify crawl errors “ Make sure search bots can crawl your site”

15. Crawl errors Error details List of URLs Error categories

16. Tip #3: Give information that users are looking for “ Users type words to find your pages: Make sure that your site includes those words within ”

17. How do users find your site? Top search queries your site ranks for Top searches for which users reached your site

18. Tip #4: Set a geographic target Tell Google the location of your web site: Improve geographic targeting

20. Get the information you need Make the most of Google resources

21. Webmaster Central www.google.ie/webmasters

22. Webmaster Guidelines

23. Official Webmaster blog

24. Help Center

25. Feel free to use " Ringsend " in the subject to raise our attention Google Help Forum

26. www.google.ie/webmasters Explore it! Thank you!