Growing your organization or business brand by personal brand management.
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Growing your nonprofit brand, company brand, business brand by personal brand, employee brand management. Presented by: www.Klaxos.com Contents * Brand defined * Personal Branding * Why branding important to employers * Why branding important to employees * How to build a personal brand * Tools of the Trade * Branding Case study: LinkedIn * Example: My Personal brand
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Growing your organization or business brand by personal brand management.
- 1. Growing your organization by personal brand management June, 2012 Presented by Linkedin.com/in/ChristianMoritz AllianceInteractive.com
- 2. Goal: How to develop and leverage your own personal brand for the good of yourself and your organization. Contents • About me • Brand defined • Personal Branding •Why its important to employers •Why its important to employees • How to build a personal brand • Tools of the Trade • Case study: LinkedIn • My Personal brand • Connect With Me
- 3. About Me • 20 year growing sales, conversions, audiences & brand influence. • Leader in strategy, marketing, communications, branding, media, events, advertising, issue advocacy, PR & e-commerce. • Leader of a top D.C. digital media agency. • MBA & BA in Marketing. Author.
- 4. Brand Defined “A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.“ --American Marketing Association “The emotional connection between a buyer and seller.” --Christian Moritz
- 5. We are all brands We are all CEO's of our own companies: "Me Inc.“ Our most important job is to be CMO for our own brand. =
- 6. If you aren’t positioning your personal brand others will de-position it for you.
- 7. Personal brands can define and grow an organizational brand
- 8. Personal branding can benefit nonprofit’s in two ways A single charismatic leader…. Or a hive of buzzing engaged employees…
- 9. Why personal branding is important to employers Strong personal brands add value to organizational brands! 1. Publicity & visibility 2. Increased organizational credibility 3. Build engagement levels 4. Expands influence 5. Aids “storytelling” of mission 6. Human connection to the organization 7. Halo effect (works both ways)
- 10. Why personal branding is important to employees YOU are the unique sub-brand of your nonprofit’s brand identity 1. Your name is a brand – are you coffee or Starbucks? 2. Networking and research keep the saw sharp 3. Makes you a leader in your current organization 4. Lifetime employment no longer exists 5. Personal branding is a passive job search 6. External consulting opportunities ($$ & new ideas) 7. Cost Effective 8. Fun
- 11. Five P’s of personal branding 1. Passion – pick subjects that you want to engage in at 6am and midnight 2. Purpose – have a defined, targeted objective 3. People – hyper connect & pay it forward 4. Planning – personal editorial calendar and say organized 5. Perseverance – pivot your message or channel approach to expand your voice
- 12. Many free tools available - pick the ones that fit your style
- 13. Top tool for personal branding • People are using LinkedIn to search for business providers, policy experts and nonprofit advocacy organizations . • Optimizing your LinkedIn profile can get your profile listed on page one of Google. Get Noticed! • Cheaper than spending thousands in online advertising or website SEO.
- 14. A complete profile combined with many connections, e.g. at least 50 will rank higher in Google results. • LinkedIn ranks “complete” profiles higher than incomplete profiles in its search results. •To obtain maximize visibility in Google, it is critical to have a profile that LinkedIn considers “complete”. • 45 minute time investment
- 15. Full and complete profile = top of LinkedIn search AND…
- 16. … #3 of 61,400,000 Google search results!
- 17. Nuclear energy expert - #2 and #3 position in Google
- 18. Animal welfare expert - #5 position in Google
- 19. LinkedIn News NAM.org Obtained 3 new memberships after organizations saw relevant NAM tweets in their LinkedIn news. Cost of acquisition? ZERO
- 20. Busy? Hire a professional profile expert to rank high on Google. www.linkedinprofileservice.co
- 21. Which of these three mediums garner the most visibility? Press Release? – One voice
- 22. Blog? – Dozens of voices
- 23. Twitter! – Hundreds of voices
- 25. My LinkedIn has my work portfolio embedded – 1,000+ views Linkedin.com/in/ChristianMoritz
- 26. Pick the medium that fits your style and comfort zone
- 27. With these devices so prevalent, there is no excuse for your personal brand not to be heard + =
- 28. One of these commands a premium price! Which of these are you today? Tomorrow?
- 29. Lets stay connected Linkedin.com/in/ChristianMoritz LinkedinProfileService.co AllianceInteractive.com @InfluenceHaus christian@allianceinteractive.com