Last year, mobile advertising tripled in volume to to 1.6 billion. And it’s growing even faster as more people all over the world are buying mobile devices and downloading apps. Still wondering if your event should go mobile? See how this new marketing channel can speed up your success. What’s in it for you: • Learn how sponsors can benefit from mobile advertising trends • Attract more leads through new marketing channels • Develop stronger connections with more people at your event • See how a CrowdCompass app can help you do all this & more Sign up for new webinars at http://www.crowdcompass.com/conference-app-webinars/

1. Mobile Advertising
and Conference Sponsorships
Are you prepared to
make your event
more popular?

2. About Me
• Experienced business attorney for startups
• General Counsel and Business Development
for CrowdCompass
• @BMcGeeESQ and @CrowdCompass
• billy@crowdcompass.com
My Passion
Making events more popular
by creating engaging experiences
through mobile apps.

3. Where to Start?
Understand the Trends
• U.S. mobile ad spend will jump from $1.45 billion in 2011
to $2.61 billion in 2012 (eMarketer)
• More people buy smartphones than PCs (Gartner)
• The number of messages sent via push notification on
their platform increased by more than 1500% year over year
(Urban Airship)

4. What Does This Mean?
Mobile Advertising is Not a Fad
What Does This Mean for Conferences?
Keep Pace or Get Left Behind

5. Understand the Options
Native vs. Web Dependent

6. Inspire Attendees
Make Your Event Easy to Share
Drive More Eyes Towards Sponsors

7. Inspire Attendees
Don’t Get Left Behind
More than 80% of meeting professionals use smartphones,
yet only 9% of planners use mobile apps for their meetings.
Mobile Social Media Numbers are on the Rise
• Facebook: Out of 900 million active users, 500 million are
mobile (up 58%)
• Twitter: 13.4 million are mobile (up 75%)
• LinkedIn: 5.5 million are mobile (up 69%)

8. Leverage Speakers
Every Speaker Could be Sponsored

9. Leverage Speakers
Mobile phone users with Internet access average over
700 social connections.
Encourage the promotion of presentations and notes
via your mobile app. Speakers become more visible to
the social network of each attendee.

10. Engage Exhibitors
Sponsor Fun Challenges
and Drive Interaction

11. Engage Exhibitors
In April of 2011, Gartner stated that a gamified
service for customer retention will become as
important as Facebook, eBay or Amazon, and more
than 70% of Global 2000 organizations will have at
least one gamified app.
In-app games drive interaction and increase leads.

12. Deliver for Sponsors

13. Deliver for Sponsors
Sponsored Splash Page
Sponsored Ads
Sponsored Push Notifications
Sponsored Exhibitor Listings
Sponsored Games and Game Prizes
Analytics, Analytics, Analytics! Mobile is measurable.

14. How to Drive More Traffic & Results
The Compass
The Event Industry’s First Activity Feed for
Accelerating Popularity of Conferences

17. Questions
• @BMcGeeESQ and @CrowdCompass
• 503-730-6102
• billy@crowdcompass.com

18. Accelerating Popularity for Conferences
for Tradeshows
for Meetings