Salesforce & the Social Marketing Cloud: Round 1 Goes to...

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In the social marketing world - a nascent world at the moment, Crowd Factory is setting the standard for now. That includes aspects around gamification (in the form of contests etc), video sharing, campaigns tied to external social networks like Twitter and Facebook, brand monitoring (which the Social Marketing Cloud a.k.a. Radian6 has); and could include more advanced features like influencer identification and marketing; and Facebook campaign analytics.

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Salesforce & the Social Marketing Cloud: Round 1 Goes to...

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One of the more difficult parts of social media advertising is achieving scale, especially with "earned" media, meaning, when your message goes viral and the consumer does your advertising for you. One company that's addressing the scale issue is Crowd Factory, a San Francisco-based startup that raised $6.5 million in equity financing in a round led by Storm Ventures back in January of this year.

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Crowd Factory

Jive Records chose Crowd Factory’s Social Campaign to launch the recent announcement of Britney Spears’ new album Femme Fatale. Using social media to spread the word, Crowd Factory created a campaign that enabled fans to share and post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount on the album. In the first 3 days, Social Campaign delivered 31% of all traffic to Britney.com as a result of the social visits from fans sharing.

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Crowd Factory

Check Out David F. Carr's,Interview With Crowd Factory's CEO Sanjay Dholakia on InformationWeek.com. Crowd Factory CEO Sanjay Dholakia explains how to apply and measure social interactions across all marketing channels. Crowd Factory already has marquee customers like HBO, Microsoft, and Sony Music to point to in support of its social marketing platform. Now all CEO Sanjay Dholakia has to do is figure out how to explain how his company is different from every other vendor promising to unlock social media riches.

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http://crowdfactory.com, Crowd Factory is the first company to deliver a customer acquisition solution that actually monetizes social activity by connecting it to conversion data. The focus on person-level data and ROI tracking gives marketers the ability to send their campaigns viral through the social channels and then track the social activity back to purchases and conversions. As pioneers of Social ROI our applications enable companies of all sizes to run and optimize social marketing campaigns that dramatically increase new customer acquisition, drive loyalty and engagement, and amplify brand awareness. Our customers include innovators like HBO, Universal, Billboard, The Golf Channel, Sony and McAfee.

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While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing. Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.

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