Charlie Mathews- Collaborating on the China Dream, CSWGlobal14
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Presented at Crowdsourcing Week Global 2014 by Charlie Mathews, Project Manager JUCCCE. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
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Charlie Mathews- Collaborating on the China Dream, CSWGlobal14
- 1. Collaborating on the China Dream Crowdsourcing Week April 2014
- 3. BEFORE
- 5. China’s consuming class: 800m by 2025
- 6. -‐ Xie Zhenhua, China's chief climate negotiator "If we allow China's per capita carbon emissions to rise to US levels, it will be a disaster for the world."
- 7. We’ve been told we can’t follow the American Dream because it is unsustainable. ! But then what dream should we follow?
- 9. Oct 2012 NY Times article by Thomas Friedman : “China Needs Its Own Dream” !
- 10. Nov 2012 Oriental Outlook cover story on “China Dream” !
- 11. Xi Jinping mentions “China Dream” Nov 15, 2012! "Nowadays, everyone is talking about the China Dream," he said. "In my view, realizing the great renewal of the Chinese nation is the Chinese nation's greatest dream in modern history.”
- 12. China Dream Reimagine prosperity, reframe sustainability to reshape consumerism www.juccce.org/chinadream
- 13. Curator of KOLs Cultural experts Storytellers Green experts Co-‐creating the Dream Broader stakeholder group humanizes sustainability
- 15. 安全的水、食物、空气质量 Safe food, air, water
- 18. 继承传统并与时俱进 Opportunities to move forward by building upon our heritage
- 19. Activating the Dream Leverage other’s reach to set new norms Convene partnerships Brand campaigns Government policies Advocate voices Local communities Media Developers Practitioners Educational Institutions
- 20. Target demographics Relevant aspirations (Respect; Fulfilling relationships; Shared experiences) Humanize through people’s stories Customer loyalty experience Dove China Brand Story Capture customer loyalty by helping them achieve the China Dream
- 21. ! David Agus, AETNA, Ark Design, YK Pao school, Eurest, Augmentum, Local chefs, WEF, U of Minnesota, Dr Laura Jana Good for you Good for the planet Culturally attractive School Curriculum School Meals Webisodes A New Way to Eat Personal Champions
- 22. #migration
- 23. ! Urban population million ! ! ! ! ! ! ! ! SOURCES: UN Population Division; McKinsey Global Institute All City Model, 2009 ¼ of global urban growth 991 2030 F2010 E 633 +358
- 24. China’s city sizes 2030 In millions Small: <1.5 Mid-‐size: 1.5-‐5.0 Big: 5.0-‐10.0 Mega: ≥10.0 SOURCE: McKinsey Insights China – Macroeconomic model update (Apr. 2012)
- 25. Young peoples’ thoughts on how community has changed in China
- 26. Government training at CELAP (China Executive Leadership Academy Pudong) in Shanghai
- 28. Heyue City Uses • Allows citizens to voice their ideas for solutions to improve their neighborhood or environment ! • Lets professionals and organizations publish their proposals, demonstrate their progress and work interactively ! • Enables local governments to review and respond to top-‐rated solutions
- 34. Next Steps…
- 35. Key points on China Dream collaboration: ! -‐ Government involvement ! -‐ Continuous engagement with stakeholders who share the same goals ! -‐ Small changes can have big impacts, and can be achieved quickly
- 36. For more information : www.juccce.org/chinadream charliemathews@juccce.org ! @charlieminchina