By Marie Noelle Keijzer. Presented at Crowdsourcing Week Europe 2016. For more information and details on our next event, visit www.crowdsourcingweek.com.

1. Why Trees?
Trees are the best technology to halt
global warming.
Crowd Sourcing Week 24/11/2016

2. Watch our 2 min Stephen Fry
video

3. The Paris Climate Agreement
The world's first universal climate agreement
Summarized in 5 points
1. Limit temperature rise 'well below' 2 °C
2. First universal climate agreement
3. Helping poorer nations
4. Publishing greenhouse gas reduction targets
5. Carbon neutral by 2050?
December 2015

4. It’s too late to talk only about carbon emission reduction
• +2 °C is too high
• +1,29 °C (-+0,22) is already happening (Aug 2016)
• Running out of budget: 25 years left (10 GtC p.a.)
• Inertia: more carbon is stored in oceans and will take
decades to be released.
• We need to remove carbon from the atmosphere !!
• Trees are the best carbon sink.
The Paris Climate Agreement
The world's first universal climate agreement

5. Trees are the best technology to halt global warming
They remove carbon from the atmosphere and restore water cycles.
50% of a tree biomass is carbon
50% of carbon emissions stays in the atmosphere
25% are absorbed by oceans
25% must be absorbed by forest (land-based ecosystems).
Trees = Negative Emissions Technologies (NET’s.)
Forests are global cooling systems
Long-term benefits for water availability and for climate:
• Promote precipitation.
• Natural cooling systems (evapotranspiration).
• Generate air and moisture flows.

6. • For a 50 % chance of staying
below 2°C, AR5 identified a budget
of 820Gt of carbon.
• Remaining budget is 305GtC. At
current rates (10 GtC per year), we
only have 30 years to go (from
2011)
175 billion trees by 2030
The NY Declaration (Sept 2014) suggests 2 actions
1. Deforestation -50% by 2020 and -100% by 2030
2. Reforestation 350m ha
Together= 40-80% of annual emissions !!
This would double the time to transition to a low carbon
economy.
Reforestation : 20% of the of the 10Gt of annual global carbon
emissions!
How much is 350m ha?
= an area the size of India,
= 175 billion trees
= 24 trees per person on earth.
50% of a tree biomass is carbon
We need to restore an
area the size of India
Trees are the best technology to halt global warming
They remove carbon from the atmosphere and restore water cycles.

7. IT’S NOT JUST ABOUT CLIMATE CHANGE
…
BIODIVERSITY
SOIL RESTORATION
WATER AVAILABILITY
WATER QUALITY
CLEAN AIR
POVERTY ALLEVIATION
WOMEN
EMPOWERMENT
ACCESS TO
EDUCATION…

8. Wealth creation through forest-friendly employment (Goal 1)
Sustainable food production (seed and fruits) (Goal 2)
Promote health and well-being (Goal 3)
Knowledge through outreach and training (Goal 4)
Empowerment of women (Goal 5)
Water stewardship (Goal 6)
Efficient use of sustainably produced wood-fuel (Goal 7)
Provide income and employment (Goal 8)
Innovative forest-economies (Goal 9)
Reduced inequality through income, inclusion, opportunity (Goal 10)
Community development and cohesion (Goal 11)
Promote sustainable use of natural resources (Goal 12)
Climate change mitigation and adaptation (Goal 13)
Marine coastal restoration (mangroves) (Goal 14)
Restoration of forests, ecosystems and biodiversity (Goal 15)
Social inclusion (Goal 16)
Building impactful partnerships with global private sector (Goal 17)
The UN Sustainable Development Goals (SDG’s)
When you plant a tree, without
perhaps realizing it, you impact
all SDG’s and especially goals
1,2,5,6,8,13,15,17:

9. PLANTING OVER 13 MILLION TREES IN 14 PROJECTS
INDIA
BRAZIL
ZAMBIA
ETHIOPIA
MADAGASCAR
SENEGAL
TANZANIA
PHILIPPINES
KENYA…

10. TREES AS A NEW CURRENCY
WeForest works with over 180 companies …
TO DRIVE SALES &
ATTRACT NEW
CUSTOMERS
DRIVE REPEAT PURCHASE
OFFER A DISRUPTIVE
COMPETITIVE ADVANTAGE
ENGAGE CUSTOMERS
ENGAGE EMPLOYEES
PROVEN SUCCESS

11. What can YOU do?
AT HOME?
AT WORK?
IN YOUR NETWORK?
WHEN SHOPPING…

12. QUESTIONS?
“WE ARE THE
FIRST
GENERATION
TO FEEL THE
IMPACT OF
CLIMATE
CHANGE…
AND THE
LAST
GENERATION
THAT CAN DO
SOMETHING
ABOUT IT”.