By Domenico Rossetti, European Commission. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/

1. From Proprietas to Usus
Towards a genuine European way
of life
Crowdsourcing week Summit
Brussels, 5 June 2014
Domenico ROSSETTI
European Commission DG RTD*
Domenico.Rossetti-di-Valdalbero@ec.europa.eu
* Personally speaking

2. http://ec.europa.eu/research/social-sciences/forward-looking_en.html

3. EU binomial rethinking
 Professional and personal life
 Public and private sectors
 Manufacturing and services
 Science and Society
 Multinationals and small businesses
 Proprietas and Usus
Source: D. Rossetti
3

4. Economics and Geopolitics
 North-South? East-West? Developed-developing?
 Multipolar world, G2, G3, "The end of the West"?
 Neo-Keynesian, neo-liberal, State capitalism?
 Mega-regional agreements as a basis for world
governance or as a tool fragmenting the world
economy?
Source: D. Rossetti 4

5. A EU vision of socio-economic cohesion

6. Unsustainable trends
and Europe's
challenges
6

7. Health, Energy and Transport
 Obesity is a leading cause of premature death
 More than 40% of the world electricity is generated from
coal with its CC impacts (1400 coal power plants in China)
 In 2013, EU energy bill amounted to € 400 Billion
 World transport will be multiplied by three between 2000
and 2050 (passenger/km and ton/km)
 A car is parked 92% of its life cycle
 The average speed of an international freight train in the
EU is 18km/h
Source: D. Rossetti selection from European Commission Communications
7

8. Global resource extraction
Source: OECD; Behrens; WMM, Global Insight, Ellen Mac Arthur Foundation – Circular economy team
Today: 70
billion
tonnes
extracted
8

9. Wealth and poverty
 27,000 people world-wide with more than € 400 M
 More than 5 billion people with less than € 10/day
Source: WSJ report on Crédit Suisse statistics
UN 2011 Report and UN-Habitat
~80 M€
~ 60% of urban population in Africa
and ~ 40% Southern Asia live in slums
9

10. Close but… different neighbourhood
Source: São Paulo, picture from D. Bounds blog
10

11. Concentration in Megacities?
Source: UN-Habitat
Tokyo 34 M inh.
Seoul 25 M inh.
New Delhi 23 M inh.
Sao Paolo 21 M inh.
11

12. Population (Million)
Source: UN, World Population Prospects
1950 2011 2050 Factor
India 372 1 241 1 692 ~X 4 / 5
Brazil 54 197 223 ~X 4
USA 158 313 403 ~X 2 / 3
China 551 1 347 1 296 ~X 2 /3
EU 28 381 510 520 ~X 1 / 1.5
12

13. The EU GDP in % of global output
 37% in 1970
 28% in 2010
 20% in 2030
 17% in 2050
Source: UNCTAD and EC – Global Europe 2050
13

14. CO2 emissions – Old and new actors
2000 2050
USA & Canada 23% 12%
Enlarged EU 14% 8%
Russia & CIS 8% 5%
Japan 4% 2%
S-E Asia - China 20% 27%
South Asia - India 7% 13%
Africa 7% 15%
Latin America 7% 9%
Others 10% 9%
49%
51%
27%
73%
Source: EC, DG ENV/CLIMA
14

15. Gonzales Report "Europe 2030"
Source: http://www.flagslist.com/maps/Asia/asia-map.gif
15
"Europe is at a
crossroads: either
we keep and
strengthen the role
as one of the main
global actors, or we
become an
“increasingly
irrelevant
outgrowth on the
Asian continent"

16. Youth unemployment in the EU (in %)
Source: Eurostat, Eurofound - Statista, 2013
16
And …15 M of NEETS
Young Europeans Not in
Employment, Education
or Training

17. Ageing EU population (000 people)
Source: EC, DG ECFIN, Ageing Report (H. Bogaert)
The number of people
over 65 will double in
50 years (up to 150 M in
2060)
The "oldest old" (85
and over) will almost
triple
The share of health
expenditures in the EU
is expected to increase
from 8% of GDP today
to 13% in 2060
17

18. EU oil consumption and production
Source: Grande Reportagem

19. Towards a genuine
European way of life
19

20. Right policy messages but wrong
anticipation of technological
progress
 Malthus "Essay on the principle of population"
 Meadows Report "The Limits to Growth"
 Association for the Study of Peak Oil and Gas
20
Source: D. Rossetti

21. 1970: 300 m
2010: 3000 m
Deep sea drilling
Source: IFP

22. From Proprietas to Usus
New economy and younger generation:
Less ownership (purchasing)
More access (renting and sharing)
Use of ICT (easy, cheap, fast) & Data
22

23. Collaborative and shared economy
On the positive side
 Social exchanges, community life and new services
 Individual empowerment and social responsibility
 Paulo "humaniora" canamus
On the negative side
 Precarity of work (cf. "eBay of work", small jobs)
 From local/community platforms to world platforms
 From shared values to quasi-monopolies
Source: D. Rossetti
23

24. Role of research and innovation
(“3% GDP target”)
Source: EC, DG RTD, DEMETER (P. Zagamé)
24

25. Promoting innovation
 Product innovation
 Process innovation
 Marketing innovation
 Organisational innovation
 … And Social innovation
Source: Oslo Manual and EC
See the European
Innovation Convention 2014

26. Turning the eyes
Most of the efforts these last 50 years in R&D were directly
linked to industrial policies. In Europe:
 In the eighties, the eyes were turned towards Japan
and “technology push”
 In 2000 (Lisbon), the eyes were turned towards
USA: Competitiveness, innovation and flexibility
 Today: Europe 2020 strategy – Smart, sustainable
and inclusive growth –– Horizon 2020
Source: D. Rossetti
26

27. Acting on lifestyles
27

28. Valuing the time
2 hours
28

29. Source: Newman and
Kenworthy
Building sustainable cities
Eloge de la densité
29

30. Exploiting cultural heritage

31. Tradition is not leaving ashes,
its is passing the flame
Thomas More
31

32. Towards "intangible"
Food and information (2000-2100)
Source: EC, DG RTD, WETO-T
(Chateau and Rossetti)
Hours/day/pers
Information index
32

33. Title
Subtitle
CLOUD COMPUTING
Cloud computing allows you to do
what you want to do, without need
for large amounts of capital for
computers, servers and software.
It is expected that more and more
software will be delivered in future
through the cloud
Your dishwasher talking to your
fridge talking to your car talking to
your smart phone. Data about
everything you do, before you do it.
All connected to smart grids and
smart meters at the level of the
smart city
COLLABORATIVE
SYSTEMS
New collaboration
technologies and services are
making it possible for citizens to
engage in societal activities
in many new ways – from citizen
science to crowdfunding and
crowd-deciding
Present and future eco / socio / techno
INTERNET OF THINGS

34. Conclusions: Sobriety vs. Excess
 Lagom
 Negawatt
 Genuine Progress Indicator
 No planned or wished
obsolescence
 Novelty to meet social needs
 Socio-ecological transition 34

35. Conclusions: Change of paradigm
 Redefining success and experiencing well-being
 New narrative about growth and jobs
 Learning (what) but also how to learn
 From a consumption-waste society to a circular
economy: sobriety, shared consumption and
preservation of resources
 From consumers to "innosumers"
 Beyond tangibles & Beyond GDP
Source: D. Rossetti
35

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