How business' and brands can generate net new participation revenue, build new participation business models, and engage and empower participation communities. By Shelley Kuipers, Better Ventures. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

1. C ON FID EN TIALShelley Kuipers • Crowdsourcing Week • 14 April, 2016 • London
The rise of participation
and why it’s better for
business

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“We’re on the brink of an
entirely new approach to
business, one built on
shared principles of
integrity, transparency,
and sustainability. If we
succeed, the world could
become a far better
place.”
– John Battelle, Founding Editor Wired
Magazine. CEO NewCo Group

3. Provocations

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Trust &
Transparency
1

5. The lines between
what is public
information and what is
private information are
blurring.

6. “The software activates pollution controls
only when the car is being tested”

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WHO MADE MY CLOTHES?

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WHO’S DOING IT
TRUST AND TRANSPARENCY

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Financial Democracy
2

12. A revolution in how
governments, business and
society will become more
accountable.

15. CENTRALIZED DECENTRALIZED DISTRIBUTED

16. Fair. Just. True.
TM

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WHO’S DOING IT
DISTRIBUTED LEDGER

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Product Roadmap
Stakeholder Roadmap
3

19. Don’t become fixated on trying to do
something that could be done better
by someone else,
it will only end in disappointment.

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21. C O N F I D E N T I A L
One size does NOT fit all.

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YOU SUCCEED – WE SUCCEED
PARTICIPATION IS NOT ABOUT WINNER TAKES ALL
Net new value capture
Net new value creation
Mutual value commercialization

24. WHO’S DOING IT
THE ADVANTAGE OF PASSION

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No platform required
4

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31. Be an participation
enabler, not a platform
provider

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Humanity through
technology
5

33. The ‘gig-economy’ is
slowly leading to the
commoditization of
people and
technology.

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35. jobs will be replaced by robots by
2020
SOURCE: WEF. THE FUTURE OF JOBS, 2016.

36. of the US workforce will be
freelancers by 2020
SOURCE: FUTURE OF WORK 2016.

37. CHEAP LABOUR
SCALE
PROFIT
This is not the sharing economy

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Silicon Valley

39. Recommendations

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1. BUILD YOUR TRIBE
Find the people who believe
in what are you are doing.

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2. GO ON A MISSION
Don’t be afraid to do the
impossible.

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3. BE RELENTLESS
Sweat the economics (and
humanity) of your
participation business
model.

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Imagine what the next
Google, Facebook or
Uber will be like,
through Participation…
MUTUAL VALUE COMMERCIALIZATION

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where everyone shares
in the success of the
business and the
wealth created
PARTICIPATION COMMERCE

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THANK YOU
@shelleykuipers
shelley@betterventures.co
www.betterventures.co
#betterparticipation