Sustainable Communication:The Power of Sharing, Engaging & Empowering Your Community

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By Rob Etches & Chris Rowley, TextMinded. Presented at Crowdsourcing Week Europe 2014. Learn more & join us at the next event: http://crowdsourcingweek.com/

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Sustainable Communication:The Power of Sharing, Engaging & Empowering Your Community

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Writing Interesting Questions is as much art as as science. Here are some 100%Open has written recently. How can we double the fun of the LEGO play experience? How can I wash my home, myself, or my clothes with a single cup of water? (Unilever) How can we enable all Detroiters to travel more easily, safely and reliably? (Ford) How can we empower investors and their advisers to consider the CO2 impact of their investment decisions? (UBS) How can we help people do good by using their mobile phone in 3 minutes or less? (EE) Our Interesting Question methodology (https://www.100open.com/toolkit_2/interesting-question/) ensure that questions are accessible, contagious and as inspiring to the Challenge Holder organisation as they are to the Innovator target group.

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Creativity is critical to solving complex problems, developing new strategies, facilitating innovation, and driving organizational change. NIST’s Public Safety Communications Research Division’s open innovation efforts focuses on advancing wireless communications for America’s first responders by leveraging expertise and innovative solutions through crowdsourcing and collaboration. Success relies on creating competitions that achieve NIST’s organizational goals, incentivize world class science, remove barriers to entry, and maximize participation. Not an easy equation to balance. This session will discuss how design tradeoffs are considered for a variety of competition elements as concepts develop into a competition and as competitions are implemented. The goal of this interactive session is to provide a behind-the-scenes view of our process, engage audience ideas, and dive into a discussion about crowdsourcing and contestant-centered design.

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