presentation for the 2015 SCLA conference

1. Event Planning for National
Library Week and National
Library Card Sign Up Month

2. 
 Introductions
 Literary cake
decorating contest
 Online shelfie contest
 Library card sign-up
events
 Speaker @ the Center
 Learn & share ideas
Talking points

3. 
 Purpose: To promote National Library Week, SC
State Library
 Press release
 Social media
 Email contacts
 Online submission form
 Logistics (voting process, sign in sheet, boxes/three
chips)
 Prizes (Charleston Cooks!, cake decorator – Michaels,
Silver Spoon bakery gift certificate)
Cake decorating contest

11. 
 Purpose: to create awareness of SCSL social media outlets, get
more likes, get images to use for PR
 In celebration of National Library Week (April 12-18 2015), the
South Carolina State Library is sponsoring a library shelfie
contest.
 The contest is open to anyone!
 Take your library shelfie and submit it in one of the following
ways:
 Twitter, Instagram or social media of your choice:
#shelfieSC2015
 Post to the SC State Library’s Facebook page and use
#shelfieSC2015
 Email as an attachment to crogers@statelibrary.sc.gov with the
subject line #shelfieSC2015
Online Shelfie Contest

18. 
 Purpose: to get more library card holders and
promote SCSL services
 Use ALA graphics on social media and releases
 Generic press release PLUS
 Targeted press release to state agency HR contacts
 Set up dates
 Average 10-15 agencies call each year
 DMV/Public Safety, Consumer Affairs, DOT, DMH
 Over 200 new card applications in one month
Library Card Sign Up Month

21. 
Speaker @ the Center
 Purpose: education, SC-related books/topics
 Work with publishers or directly with authors
 Press releases (one at beginning of series, one for
each author)
 Large post card design, printing, bulk mailing
 Now have a small following

26. Questions? Comments?
Dr. Curtis Rogers, Communications Director
803-734-8928 | crogers@statelibrary.sc.gov
Jason Broughton, Outreach Coordinator
803-734-8576 | jbroughton@statelibrary.sc.gov