The STEEP Forces Driving Cloud Computing for CSA IT
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The STEEP Forces Driving Cloud Computing for CSA IT
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The STEEP Forces Driving Cloud Computing for CSA IT
- 1. Up The STEEP Forces Driving Cloud Computing a Presentation for: by Craig Rispin, Business Futurist S T E E P
- 2. Up The STEEP Forces Driving Cloud Computing S T E E P
- 3. Up The STEEP Forces Driving Cloud Computing Social Technological Economic Environmental Political & Legal F O R C E S
- 4. Up What is Cloud Computing?
- 5. Up
- 6. Up
- 7. Up “Cloud Computing isn’t really about technology - it’s really about thinking of IT in a whole new way.”
- 8. The IT Industry is now in a huge paradigm shi4 where companies will move from expensive IT professional staff and infrastructure, to smaller IT staffs and ge<ng their services across the Internet from large providers like Microso4, Google, etc. This is called “cloud compuBng. THE PREMISE
- 9. ENERGY
- 10. ENERGY
- 11. ENERGY
- 12. HOW WILL THIS WORK? • Simplified worksta1ons • Less Hardware • Less So5ware • Internet will host programs • Can lease hardware • Less In-‐House IT
- 13. COMPUTERS
- 14. COMPUTERS
- 15. NO BOTTLENECKS “When the network becomes as fast as the processor, the computer hollows out and spreads across the network.” -‐Eric Schmidt, 1993
- 16. • Low cost-‐of-‐ownership and cost predictability • Immediate deployment • Scale up or down as needed, with no risk • Any1me, anywhere access to informa1on • Business-‐class messaging and collabora1on • Secure and reliable performance for the highest produc1vity • Keep up with technology with no change in price • They perform the backups and restores • Less energy consump1on PROS
- 17. • Lack of control • Rely on others • Rely on bandwidth • Lack of flexibility • Response 1me for issues CONS
- 18. Up The STEEP Forces Driving Cloud Computing Adoption Social Technological Economic Environmental Political & Legal F O R C E S
- 19. Up Social Forces - Consumer
- 20. Up The Connected Generation - Social Forces - Consumer
- 21. Up The Connected Generation - Social Forces - Consumer Living in the Cloud
- 22. Up The Connected Generation - Social Forces - Consumer Living in the Cloud
- 23. Up Social Forces - Consumer
- 24. Up Social Forces - Consumer
- 25. Up Social Forces - Consumer
- 26. Up Social Forces - Business
- 27. Up Social Forces - Business Emerging Technologies Priority Matrix 2010 benefit years to mainstream adoption less than 2 years 2 to 5 years 5 to 10 years more than 10 years transformational Cloud Computing Cloud/Web Platforms Media Tablet 3D Printing Context Delivery Architecture Extreme Transaction Processing Autonomous Vehicles Human Augmentation Mobile Robots Terahertz Waves high Mobile Application Stores Predictive Analytics Activity Streams E-Book Readers Electronic Paper Interactive TV Internet Micropayment Systems Location-Aware Applications Private Cloud Computing Social Analytics Augmented Reality Internet TV Virtual Assistants Wireless Power Mesh Networks: Sensor moderate Consumer-Generated Media Pen-Centric Tablet PCs 3D Flat-Panel TVs and Displays Biometric Authentication Methods Gesture Recognition Idea Management Microblogging Speech Recognition Video Telepresence 4G Standard Public Virtual Worlds Speech-to-Speech Translation Video Search Computer-Brain Interface low Tangible User Interfaces
- 28. Up Social Forces - Business Emerging Technologies Priority Matrix 2010 benefit years to mainstream adoption less than 2 years 2 to 5 years 5 to 10 years more than 10 years transformational Cloud Computing Cloud/Web Platforms Media Tablet 3D Printing Context Delivery Architecture Extreme Transaction Processing Autonomous Vehicles Human Augmentation Mobile Robots Terahertz Waves high Mobile Application Stores Predictive Analytics Activity Streams E-Book Readers Electronic Paper Interactive TV Internet Micropayment Systems Location-Aware Applications Private Cloud Computing Social Analytics Augmented Reality Internet TV Virtual Assistants Wireless Power Mesh Networks: Sensor moderate Consumer-Generated Media Pen-Centric Tablet PCs 3D Flat-Panel TVs and Displays Biometric Authentication Methods Gesture Recognition Idea Management Microblogging Speech Recognition Video Telepresence 4G Standard Public Virtual Worlds Speech-to-Speech Translation Video Search Computer-Brain Interface low Tangible User Interfaces
- 29. Up Social Forces - Business Emerging Technologies Priority Matrix 2010 benefit years to mainstream adoption less than 2 years 2 to 5 years 5 to 10 years more than 10 years transformational Cloud Computing Cloud/Web Platforms Media Tablet 3D Printing Context Delivery Architecture Extreme Transaction Processing Autonomous Vehicles Human Augmentation Mobile Robots Terahertz Waves high Mobile Application Stores Predictive Analytics Activity Streams E-Book Readers Electronic Paper Interactive TV Internet Micropayment Systems Location-Aware Applications Private Cloud Computing Social Analytics Augmented Reality Internet TV Virtual Assistants Wireless Power Mesh Networks: Sensor moderate Consumer-Generated Media Pen-Centric Tablet PCs 3D Flat-Panel TVs and Displays Biometric Authentication Methods Gesture Recognition Idea Management Microblogging Speech Recognition Video Telepresence 4G Standard Public Virtual Worlds Speech-to-Speech Translation Video Search Computer-Brain Interface low Tangible User Interfaces Gartner states that Cloud computing is "changing the way the IT industry looks at user and vendor relationships."
- 36. Up The $110 PC
- 37. Up Technological Forces - Storage
- 38. Up Technological Forces We’ve Come Full Circle
- 43. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server We’ve Come Full Circle
- 45. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server Internet Mobile Computing We’ve Come Full Circle
- 46. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server Internet Mobile Computing Smart Phones We’ve Come Full Circle
- 47. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server Internet Mobile Computing Cloud Computing Smart Phones We’ve Come Full Circle
- 48. Up 20 40 60 80 100 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
- 49. Up 20 40 60 80 100 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
- 50. Up 20 40 60 80 100 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
- 51. Up 20 40 60 80 100 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge 380M
- 52. Up Big Really Soon: Augmented Reality Minority Report 2002 Powerful Displays Tapping into the Cloud
- 53. Up Big Really Soon: Augmented Reality Minority Report 2002 Powerful Displays Tapping into the Cloud
- 54. Up Big Really Soon: Augmented Reality Minority Report 2002 Powerful Displays Tapping into the Cloud
- 55. Up Economic Forces - The GFC
- 56. Up Economic Forces - The GFC GFC Drove Driving Cloud Adoption
- 57. Up Economic Forces - The GFC GFC Drove Driving Cloud Adoption
- 58. Up Economic Forces - The GFC GFC Drove Driving Cloud Adoption “They’re saying that they don’t want to have cap-ex on their books. You need to help me deploy a solution that doesn’t have a large amount of cap-ex on my books. As soon as the CFO sees it, it isn’t going to go anywhere.”
- 59. Up Environmental Forces - Power Concerns
- 60. Up Environmental Forces - Power Concerns Outdated hardware uses significantly more power and cooling costs.
- 61. Up Environmental Forces Growing costs to the environment and the bottom line drives Cloud Computing adoption.
- 62. Up Environmental Forces Growing costs to the environment and the bottom line drives Cloud Computing adoption. Forrester Research estimates IT power costs now at 11% of total power costs for organisations. It could quickly reach 22-25%. “At that point CEOs will be asking big questions if they aren’t already. Many companies will be looking to outsource their growing power and cooling costs - driving many to Cloud Computing offerings.”
- 63. Up Political & Legal Forces
- 64. Up Political & Legal Forces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption
- 65. Up Political & Legal Forces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with Workforce Guardian.
- 66. Up Political & Legal Forces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with Workforce Guardian.
- 67. Up In Conclusion
- 68. Up In Conclusion STEEP forces are driving adoption of Cloud Computing
- 69. Up In Conclusion STEEP forces are driving adoption of Cloud Computing We’re just at the beginning of the market
- 70. Up In Conclusion STEEP forces are driving adoption of Cloud Computing We’re just at the beginning of the market Invest in the Cloud to compete in the future
- 71. Up The STEEP Forces Driving Cloud Computing Adoption Social Technological Economic Environmental Political F O R C E S