Usability in a Search-driven World

You Can’t Go Home Again: Usability in a Search-driven World Dr. Peter J. Meyers • February 24, 2009

[object Object],[object Object],[object Object],[object Object],[object Object],Overview

[object Object],[object Object],Section I

[object Object],The Good Old Days

[object Object],The Google Days

[object Object],The Ugly Truth

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Should You Care?

[object Object],[object Object],Section II

[object Object],[object Object],[object Object],[object Object],[object Object],Analyzing Midstream Visitors

[object Object],Entrance Pages

[object Object],Traffic Sources

[object Object],Search Keywords

[object Object],[object Object],Section III

[object Object],[object Object],[object Object],Midstream Usability

[object Object],[object Object],[object Object],[object Object],[object Object],Creating Midstream Usability

[object Object],Why Should I Trust You?

[object Object],What Do I Do Now?

[object Object],[object Object],Midstream Usability

[object Object],[object Object],Section IV

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Targeting Deep Links

[object Object],Internal Linking

[object Object],Flat Architecture

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Site Maps (XML)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],De-dupe Content

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],De-duping Tactics

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promote Deep Links

[object Object],[object Object],[object Object],[object Object],[object Object],Focus Return Visits

[object Object],[object Object],[object Object],[object Object],[object Object],Summary

[object Object],[object Object],[object Object],[object Object],Thank You!

Usability in a Search-driven World

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Usability in a Search-driven World