From Knowledge Panels to carousels, the Google landscape has changed radically from the days of 10 blue links. Unfortunately, most of these changes are launched and studied in the US. See how Google's European feature landscape compares to the US, what's coming next, and how this should inform your search marketing strategy. Includes data on the UK, Poland, and Czech Republic. (From Marketing Festival 2014, Brno, Czech Republic)

1. THE WORLD OF GOOGLE
US VS. EUROPE
DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

9. 10,000 SEARCHES X 4 COUNTRIES
US
GOOGLE.COM CHICAGO
HARTFORD
PORTLAND
JACKSONVILLE SAN DIEGO
UK
GOOGLE.CO.UK BIRMINGHAM
HASTINGS
SHEFFIELD
LIVERPOOL
MANCHESTER
PL
GOOGLE.PL WARSAW
PLOCK
WROCLAW
LODZ
KRAKOW
CZ
GOOGLE.CZ PRAGUE
BRNO
OSTRAVA
PLZEN
LIBEREC

10. ROUND ONE RESULTS
US/UK/PL/CZ

12. ROUND 1: SITELINKS / 7-RESULT

14. ROUND 1: IMAGE RESULTS

16. ROUND 1: NEWS RESULTS

18. ROUND 1: VIDEO THUMBNAILS

20. ROUND 1: ”MEGA” VIDEOS

22. ROUND 1: IN-DEPTH ARTICLES

24. ROUND 1: REVIEW STARS

26. ROUND 1: AUTHORSHIP*

28. ROUND 1: KNOWLEDGE GRAPH

30. ROUND 1: ANSWER BOXES

32. ROUND 1: ANSWER BOX 2.0

34. ROUND 1: KG CAROUSELS

36. ROUND 1: LOCAL PACKS

38. ROUND 1: LOCAL ONE-BOXES

40. ROUND 1: LOCAL CAROUSELS

42. ROUND 1: 10 BLUE LINKS

43. 1 COUNTRY X 3 PERSPECTIVES
US
GOOGLE.COM ENGLISH
US-BASED IPs
US CITIES
CZ
GOOGLE.CZ
ENGLISH
US-BASED IPs CZECH CITIES
CE
GOOGLE.CZ
CESKY*
US-BASED IPs
CZECH CITIES
PR
GOOGLE.CZ CESKY*
PRAGUE IP*
CZECH CITIES

44. ROUND TWO RESULTS
US / CZ / CE / PR

46. ROUND 2: SITELINKS / 7-RESULT

48. ROUND 2: IMAGE RESULTS

50. ROUND 2: NEWS RESULTS

52. ROUND 2: VIDEO THUMBNAILS

54. ROUND 2: ”MEGA” VIDEOS

56. ROUND 2: IN-DEPTH ARTICLES

58. ROUND 2: REVIEW STARS

60. ROUND 2: AUTHORSHIP*

62. ROUND 2: KNOWLEDGE GRAPH

64. ROUND 2: ANSWER BOXES

66. ROUND 2: ANSWER BOX 2.0

68. ROUND 2: KG CAROUSELS

70. ROUND 2: LOCAL PACKS

72. ROUND 2: LOCAL ONE-BOXES

74. ROUND 2: LOCAL CAROUSELS

76. ROUND 2: 10 BLUE LINKS

77. WINNERS & LOSERS
GAME RECAP

78. WINNER: IMAGES & VERTICALS

79. LOSER: IN-DEPTH ARTICLES

80. WINNER: KNOWLEDGE GRAPH

81. LOSER: ANSWER BOXES

82. WINNER: LOCAL ONE-BOXES

83. LOSER: LOCAL CAROUSELS

84. BONUS ROUND THREE
EU VS. PIGEON

85. US PACK LOSS AFTER PIGEON

86. US PACK SIZES AFTER PIGEON

87. US PACK SIZES AFTER PIGEON

88. US VS. EUROPE 7-PACK DENSITY

89. US VS. CZECH 7-PACK DENSITY

90. BONUS ROUND FOUR
TLD FACE-OFF

91. TOP FIVE TLDS IN US RESULTS

92. TOP FIVE TLDS IN UK RESULTS

93. TOP FIVE TLDS IN PL RESULTS

94. TOP FIVE TLDS IN CZ RESULTS

96. TOP FIVE TLDS IN CZ-CE RESULTS

97. TOP FIVE TLDS IN CZ-PR RESULTS

98. SNEAK PEEK AT 2015
GAME PREVIEW

99. http://mz.cm/pigeon

102. GOOGLE’S “IN THE NEWS” UPDATE

103. http://mz.cm/inthenews

109. TIME IS YOUR SEO ADVANTAGE

110. peter@moz.com • @dr_pete
THANKS FOR WATCHING!