2. About Us
o Emerging & Experience BTL & Outdoor Advertising Agency having PAN India
operations
o We have a balance composition of team with specialization in direct
marketing, promotions, events, tie-ups & affinity management, contest
management and database management. Most of the team members have
worked with reputed agencies. The team has mix of rich experience with
projects of reputed multi-nationals like Hero Honda, Monte Carlo, Jaypee
Group, Pioneer Music System, SABMiller Escorts, ESIC and SAIL etc. The
team has exposure to a wide canvas of activities, and can take responsibility
for any activity/projects across India.
o In-House creative & production facility
o More than 200 associates Pan- India for operational support
3. Services
PRINTING /
STRATEGIC
SPONSORSHIP DISPLAY
PLANNING
SYSTEMS
MEDIA BTL
WALL PAINTINGS
PLANNING PROMOTION
MEDIA BUYING DTP / DESIGNS SPECIAL EVENT
4. Strategic and communication planning
4
Building strategy to achieve clients’ objectives
Building communication techniques and communication mix to achieve
right communication, with optimal budget in right time, on right media,
and the right way.
Only long term strategy planning (annual, seasonal etc.) can give
expected results.
Everything communicates
5. Media planning & buying
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Media planning is one of the most sensitive activities because this is the
part where the biggest part of the marketing budget is spent. The most
important issue is determination of the target group, and according to
that parameter the commercial will be aired in exact program (time,
place) on the right media.
Optimal media plan provides information to be distributed to largest
number of people for optimal budget, and in the same time will provide
optimal number of rating points (of viewer ship, listener ship and reader
ship).
We provide the best deals on all relevant media in India, included: TV,
Radio, Print, Outdoor, Internet
6. Public relations
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Beside good strategy and campaign planning, media and public
communications are necessary to improve the credibility and give more
specific information.
These strategies are establishing the link between different interest
groups in the process of communication.
Pubic relation is not encouraging or affecting and it does not directly
increase sales or profit.
PR influences on consumer’s awareness in purpose to achieve positive
effects for the product, service or company.
7. BTL, promotions and sponsorships
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We believe that the promotions must give the right results in direct
communication with the consumers.
They must increase the sales or make the communication stronger,
even change certain consumer opinion about certain brand.
The sponsorships by their own choice, and in the choice where and how
they communicate , we believe that they can function only if they are
dimension right and truly targeted.
8. Design, creative solutions and ideas
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Design is result of the previous strategy, brand goals, also shows which
communication resource well be used.
We are applying fresh ideas into design, taking care of the target groups
and the message that should be delivered.
We believe that the most beautiful design, if its not communicated and
directed to the targeted group, in right way, is not functional and not
competent.
9. Distributive consulting
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The complete success of the campaign, depends on considering all
parameters, and when it comes to FMCG the key role plays the
distribution of the product. Because of our previous experience, we can
offer ideas and solutions about distributive issues.
Establishing modern distributive technology and competent software,
also trainings for distributive teams.
Competent software solutions for every client depending on different
clients needs.
10. Printing & Display Solutions
Vertical Glow Sign Tower
Solvent Banner
Multi Image Scroller
Roll Up Banner Stands
Cut Vinyl O.S ( Glow Sign )
Front Lit Boards
Solvent Printed Glow Sign Boards
Glow Sign Boards
Showroom Front Signages
3 Dimensional Glow Sign Boards
"X" Banner Stand
Router Cut Aluminium Composite Panel Boards
Road Signages
Road Show Demo Tent
Acrylic Dispensers
Promotional Cut-outs
One Way Vision Films
35. Why CrystalSign
Young, Motivated & dedicated team
Pan India Presence
In-house creative, logistic & production Facility
Ability to conceptualize cost effective solution
Provide Quality & Real time execution
Best Monitoring Team to make campaign
Effective & successful and to provide daily campaign tracking report to
our clients.
