ABCs of Social Media Advertising by Crystal Vilkaitis
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ABCs of Social Media Advertising by Crystal Vilkaitis
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ABCs of Social Media Advertising by Crystal Vilkaitis
- 1. ABCs of Social Media Advertising By: Crystal Vilkaitis heycrystalmedia.com
- 3. Today’s Seminar Focuses… • Social media ads; specifically on Facebook and Instagram • B2C (Business to Consumer) • Why paid advertising on social media is a “must” • 3 strategies to save you time and money, and get you seen! • Ads Case Study
- 6. • Gift • Home • Furniture • Jewelry • Apparel & Shoes • Pet • Hardware • Florists & Garden Centers • Crafts – Fabric & Scrapbooking Retailers in All Industries
- 9. When it Comes to Facebook…
- 10. February 2017
- 13. Social Media = Stay Top of Mind
- 14. Talking to yourself? 222 out of 4,800 Likes!
- 15. Ads = Visibility • Less organic reach • Not paying = not being seen • Wasting your time unless…
- 16. Going Live
- 17. Bold Statements… Social media is slang word for the Internet
- 18. Bold Statements… TV Commercials will be gone in 5-10 years
- 19. Bold Statements… Facebook will only be video in the next 5 years
- 20. Bold Statements… People will be able to shop your store, without ever leaving their house and never signing onto a computer
- 21. If you don’t make time for social media, you won’t be relevant.
- 22. 3 Facebook and Instagram Ad Strategies
- 23. 1. Increase Exposure and Engagement
- 24. 1. Increase Exposure and Engagement • More people see me • More people engage – Type of content posted
- 25. Ad Reach Example
- 27. Boosting?
- 28. Boosting Ex
- 29. Video View Ad
- 30. Video Ads • On average, up to 67% less expensive • Video MR ads
- 31. Video Ads • Page like with image: $4.98/like • Page like with video: $1.02/like!
- 33. Video Tools • Animoto.com • Ripl app
- 34. Video Success! “We beat all of last year! (before July)”
- 35. 1. Increase Exposure and Engagement • MR Ad • Video MR Ad • Videos (go live!) • Advertise video post to increase reach, decrease cost
- 42. “I haven’t been this excited since my husband and I made out for the first time!”
- 43. Target Customers Who Have Engaged/Watched a Video
- 44. Facebook Live! + Ads • Spent $100 to promote • “We ran out of flowers!” • 32 orders • Just under $3K in sales
- 45. Offer Ads
- 46. Offer Ad – Get Notifications
- 47. Cloud Nine Pajamas Results: • Two offers, $20 off $100; free gift with purchase of $100 or more • Spent $500 on a Facebook Offer Ad • Targeted: Fans, Email List, Lookalike in specific areas • 35 sales; over $7,000
- 48. 2. Increase Traffic/Sales • Target customers who have engaged • Facebook Live + Ads • Offer Ads
- 49. But what if I don’t have an established audience?
- 50. 3. Grow Facebook Audience
- 51. 3. Grow Facebook Audience • Be consistent • Post relevant content • Grow – MR Ad – grows exposure – Live – grows organic reach – Page Like Ad (quality likes)
- 52. Page Like Ad: Slideshow
- 53. Page Like Ad: Examples Check on mobile!!
- 54. Page Like Ad: Examples 5 months ago, at 5,700!
- 55. What audiences to target? • Warm audiences – Email list – Website visitors – Lookalikes • Ex: Past brides – Big box/competitors
- 57. Seniors/Prom
- 58. Brides
- 59. 3. Grow Facebook Audience • MR Ad • Live • Page Like Ad – highly targeted!
- 60. Test! • If costs are high, ad not performing, test… – Audience – age, location, types – Copy – Image/Video – Budget
- 61. The Power of Ads
- 62. The Power of Ads
- 63. The Power of Ads
- 64. The Power of Ads
- 65. The Power of Ads
- 66. The Power of Ads
- 67. The Power of Ads
- 68. The Power of Ads
- 69. What’s Next?
- 70. I want to empower you. I’ll show you the why AND the how.
- 71. A few ways I can help… • Group A: – You already have a strategy, seeing some results, need to get better = room for growth – Social Edge membership
- 72. A few ways I can help… • Group B: – You need a starting place. Need the strategy and help building your plan and foundation – Social to Sale training course
- 73. A few ways I can help… • Group C: – You need it all! Start with strategy and foundation, and then want ongoing updates to stay relevant, and support to assist you, and accountability to push you – Bundle Social Edge & Social to Sale
- 75. Conference Special: If you join, you’ll get the new Facebook and Instagram Ads Course, for free! (Normally $797)
- 76. Lots of types, always changing
- 77. I’m looking for….. • Commitment • Participation • Willingness to learn • Implementer • = Social Selling Mindset J
- 78. My info slide with website to sign up