1. Roadmapping: Best Practices For
Determining ‘What's Next’
We’ll start soon..
Grab a brew/bite and meet a fellow traveler

2. Tonight’s Event Brought to You by
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Portland Classes! February 25-27, 2014 Hotel Monaco

3. Oregon Events
Exit Here
UX – What’s the big deal?
Thursday March 27th, Lucky Lab Quimby
ProductCamp Portland 3.0
Sat April 12th,Southridge High School
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5. New for this year! Special Track
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Mini sprint teams compete
Model Agile & AngularJS to build cool software in One Day
A fishbowl for other Camp attendees
Celebrate our Winners
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#PCampPDX
#PCampPDXSmackdown

6. Jobs Ahead

7. Provide a Product Vision for the future that
organizations can align to and invest around
Externally, Internally, and.. Yourself
A roadmap is a plan – not a commitment

8. Considerations
Strategic Goals
Customer Priorities
Roadmap
Competitor Actions
Market/Tech Trends
[Iterate]

9. Our Panelists
Bill Lynch
Co-Founder & Advisor, Jive Software
Julie Anne Reda
VP of Product Strategy, Yesmail Interactive
Andy Mallinger
Sr. Director of Product, EdPlus
(Moderator) David Nash
VP Product Management, ADP Dealer Services

10. Opening Remarks
©
Bill LynchC OP YR I GH T • I OVATI ON
10

11. What we think we do
What they think we do
Andy Mallinger

12. Large project mapped to epics
and use cases
Julie Anne Reda

13. Panel Questions
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6.
First, some mechanics: What's the right horizon for a roadmap?
The right granularity? The right cadence for doing it?
What is 'enough' detail?
Should there be different versions for different stakeholders?
Why or Why not? Who approves your roadmap?
Some people use ‘themes’ on roadmaps. What are some examples of
themes you’ve used?
Is Roadmapping more an Agile or Waterfall practice?
How does your product roadmap relate to your other planning artifacts
for Strategic Plan, Ops Plan, Release Plans, etc?

14. Panel Questions
7.
Does the roadmapping process differ in a young/small company vs.
a mature/larger enterprise? If so, how?
8. Has a roadmap ever been 'used against you'? Any lessons?
9. What are some tools you've found to be the most useful?
Spreadsheets? Powerpoint? Wiki? other?
10. Do you leave roadmaps behind with customers or prospects?
Are they confidential? Why / Why not?
11. Other than your own, what’s the best roadmap example you've ever
seen? The Worst? Why?
12. Have you ever gone back to look at one of your roadmaps a few
years later? A bit like your HS yearbook picture?

15. Questions?
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16. Tonight’s Event Brought to You by
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and marketing authority.
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17. Next Exits
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