1. Spider Trainers
Portfolio of marketing, blog,
and website projects

2. Spider Trainers uses multi-touch
marketing for maximum traction
We use multiple touches to
increase the visibility of your
offers.
 Email an offer, contest,
giveaway, or event
 Link to targeted landing
pages for tracking
 Spread the word through
social media accounts
 Send news
announcements and press
releases
 Use Pinterest, YouTube,
and SlideShare for visual
engagement
 Enlist partners and
customers for word of
mouth

3. We build cohesive
designs that validate Landing page
your message & registration form
Confirmation
Email offer
In-site pop-up

4. We test and learn
We use A/B testing (A against B) and
multivariate testing (A-ABC against
B-DEF) to learn about customer
behavior before, during, and after
 Send multiple versions of the
email
 Use separate targeted landing
page for each version to
monitor click path (and
conversion)
 Re-send email with new subject
line to all who did not open
 Monitor email analytics and
make changes on the fly to
improve open rates, click thru
rates, and conversion rates

5. We track and learn
Page analytics enable us to monitor
visits and behavior once they get to
your site
 Each landing page is tracked
separately
 We set up conversion goals for
the campaign to understand
ROI
 Throughout the campaign, we
tweak landing pages to coax the
visitor through the pages to the Landing page
point of purchase
 We compare each page’s
effectiveness and with
subsequent campaigns, build
new landing pages using the
best-performing components
 Monitor social-media
engagement
Social-media analytics
Landing-page and site analytics

6. Portfolio
EMAIL & INTEGRATED CAMPAIGNS

11.  Email
 Landing page

12.  Email
 Landing page
 Registration form
 Confirmation page

13. Portfolio
A/B & MULTIVARIATE TESTING

15. Portfolio
VARIABLE DATA

16.  Variable data email
 Registration form
 Confirmation email

17. Portfolio
LANDING PAGES

21. Portfolio
SURVEY

23. Portfolio
WEBSITES

40. Portfolio
LOGOS

42. Portfolio
ELECTRONIC ADS

44. Spider Trainers
A DBA of C Shaffstall & Son, LLC
PO Box 280487
Lakewood CO 80228
303 862 8951
303 997 9273 fax
info@spidertrainers.com
www.spidertrainers.com