3. @cshel #SEJSummit
Even if most of
your traffic is
desktop, focus on
MOBILE first
The mobile content
IS the content now
Speed and https
more important
than ever
6. @cshel #SEJSummit
What we used to do is now wrong
Desktop content is no longer used to calculate
relevancy, the mobile experience is now primary.
Mobile content – titles, meta desc, etc. –
takes precedence.
7. @cshel #SEJSummit
Reasons to be concerned
• If you have no mobile site at all.
• If your mobile site contains FAR LESS content than
your desktop site.
• If your mobile site has been heretofore treated as
an after thought.
9. @cshel #SEJSummit
SEO is still SEO
• Meta data should match between the two versions.
• Content should be as close to the top of the page as
possible.
• Responsive sites should “collapse” in the correct order.
• Mind your load times. Excessively large images, scripts
and other items that aren’t visible in the mobile view
anyway, etc.
12. @cshel #SEJSummit
On the desktop,
this looks okay.
Here, it looks like
there weren’t
enough listings to
populate the field.
13. @cshel #SEJSummit
Do not make users scroll eternally
to get to the content
Make sure navigation in both views
connects to the same content
Ads should not overwhelm the
small, single column mobile version
Any scripts or functionality must
work in both mobile and desktop.
17. @cshel #SEJSummit
Tools for Page Speed and Load Times
• Google PageSpeed Insights
https://testmysite.thinkwithgoogle.com/
– Follow guidance for both mobile and desktop
• Many SEO tools pull in PageSpeed and Yslow into
their auditing tools.
20. @cshel #SEJSummit
Conversations to have…
• Fonts based on ease/speed of load vs what the designer
used in the photoshopped mock up?
• Content to suppress on the mobile site? (Using detection
to deliver only the pieces necessary to the UX)
• How many different tracking tools do you need? How
many customer analytics/behavior monitoring beacons?
21. @cshel #SEJSummit
More Speed and Performance?
For more performance and
speed advice (which is very
applicable to mobile first),
see my talk from last year.
23. @cshel #SEJSummit
Even if most of
your traffic is
desktop, focus on
MOBILE first
The mobile content
IS the content now
Speed and https
more important
than ever