Charleston PR & Design is a full-service marketing and PR firm established in Charleston in 2008. In 2012 we opened Asheville PR, a division in the Asheville area. We offer crisis communications, strategic marketing, public relations plans and much more.

1. introducing

3. what we do
At Charleston PR & Design, LLC and our associated
entities (Asheville PR) we plan and implement
strategic marketing & public relations to engage your
customers and grow your business.
• We align all elements so customers respond with
their attention and business.
• We create content for social media, websites, PR
campaigns
• We increase your website’s ranking/position
• We make success possible.

4. services
• Brand identity development & analysis
– research
– design
• Strategy & implementation
– marketing
– public relations
– website development
– digital marketing
– social media strategy
• Marketing / collateral development
– corporate identity: logos, letterhead, business cards
– websites
– social media pages & content
– brochures
– e-newsletters
– content marketing; content for blogs, social media, etc.

5. experienced counsel
• Over 35 Years’ Experience
– Deep experience marketing and public relations for
• Home Building & Construction  Attorneys
• Professional Services Firms  Consultants
• Restaurants  Entrepreneurs
• Worked with national accounts across multiple markets in the
USA to insure consistent delivery of message
• Proven success in delivering winning public relations, social
media and marketing campaigns for national, local & regional
products

6. leadership & community
Presentations:
•WordPress Charleston MeetUp
•Charleston’s Center for Women
•Charleston’s American Marketing Assn.
•College of Charleston Communications classes
•Charleston County Library Small Business Networking
•SCORE Coastal Charleston Chapter
We serve:
•Former Member: Strategic Posse for Parliament, the advisory panel guiding the growth of the Creative
Cluster for Charleston’s Regional Development Alliance & presenters of Pecha Kucha Charleston
•Organizing Committee for 2014 Charleston WordCamp
•SCORE Coastal Chapter, Marketing Presenter

7. selected clients
Kolter Homes, LLC
pr, social media management, events, community relations
Charles Towne Holdings
website design and development
InterveneMD
website development, marketing collateral, strategy
Commonwealth Contracting, LLC
website development
Infio Consulting
website development, marketing collateral
All Seasons Mulch
website design/development, marketing and public relations
Lowcountry Residential Builders
branding, website development, collateral development

8. charleston pr quoted In:
Do you have the right advisors? Woman
Entrepreneur. The story was also picked
up by Fox Business.
Interviewed for “Pinterest: Pinning hopes and
dreams”” by Andy Paras. Post and Courier
Quoted on marketing & branding
strategy for food entrepreneurs
When should business support local
organizations
Interviewed on “How to Avoid Twittercide”
by Live5 News, WCSC TV Charleston

9. earned media for clients

10. earned media for clients
Cover story national magazine

11. clients in the news

12. clients in the news

13. clients in the news

14. clients in the news

15. clients in the news

16. clients in charleston media
Earned Media for Slather Brand Foods Fall 2010-Spring 2011

17. regional & national earned media

18. Event held in Bluffton for DR Horton generated area-wide TV coverage.

19. brand identity

20. marketing materials

21. content marketing strategy
• Planned strategy, optimization and content for
Corporate Culture Pros rebrand and re-launch
of their website.
Increases in months since re-launch

22. Testimonial
“Lisa and I are very grateful for your work on our behalf. It’s
working! We spent many thousands of dollars trying to boost
our page rank on Google with other marketing firms and none
of it worked, at all!
After a few months of guidance our rankings shot up to page one
and two for our top keywords. Much more importantly, as a
result, we just landed a great client, who we can serve and
who needs our help. Thank you.” Corporate Culture Pros,
Gerry Schmidt and Lisa Jackson.

23. web marketing strategy
• Commonwealth
Contracting, LLC
From no presence to 3rd in
a highly competitive
market, with their small-
in-scope website.

24. our approach
• Pull your customers towards
your company.
• Understand who your
customers are
– What they care about & need
in their lives
• How your firm’s services &
products serve those needs
• Where your customers seek
information to solve those
needs
• Understand who your
competitors are

26. our approach
Find your point of differentiation. Then use it to
establish brand & develop messages.
• Analyze your position & unique selling proposition
• Listen to your customers’ voices
• Re-position products / services
• Develop messages to resonate with customers
• Plan tactics to place message where customers will
notice and respond

27. tactics
We recommend an integrated plan to achieve highest
results.
• Advertising
• Public relations activities
– story development
– media pitching
• Content managed website
– creating content on a regular basis to gain position
• Social media strategy
• Events/Presentations