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Promoting Corporate Philanthropy through Social Media Hen Ping Lee Sherry J. Holladay University of Central Florida, USA Presented at the International  CSR Communication Conference Amsterdam, Netherlands 27 October 2011
Research Rationale ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research Rationale -  continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Questions ,[object Object],[object Object],[object Object]
Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object]
Results -  continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results -  continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions & Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?  Comments?
 
Research Questions ,[object Object],[object Object],[object Object]

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