Session 5, Faber-Wiener

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csrcomm

CSR as Strategy?

Empresariales Economía y finanzas

Responsible Communication: From Communications Management to Responsibility Management October 2011 Gabriele Faber-Wiener (c) Gabriele Faber-Wiener

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) Gabriele Faber-Wiener

[object Object],[object Object],[object Object],[object Object],[object Object],Five Questions: (c) Gabriele Faber-Wiener

[object Object],[object Object],[object Object],[object Object],[object Object],1. What is Responsible Communication (RC)? (c) Gabriele Faber-Wiener

(c) Gabriele Faber-Wiener ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Responsible Communication (RC) – Definition and Principles (c) Gabriele Faber-Wiener

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. How does RC differ from current CSR-communication? (c) Gabriele Faber-Wiener

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. How can it be implemented? (c) Gabriele Faber-Wiener

How can it be implemented? Responsible Communication on three levels (c) Gabriele Faber-Wiener

Responsible Communication – Implementation and Measures (c) Gabriele Faber-Wiener

[object Object],[object Object],[object Object],5. What would be the impacts? (c) Gabriele Faber-Wiener

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impacts on companies: Integration of Return on Equity and Return on Ethics (c) Gabriele Faber-Wiener

[object Object],Impacts within the company: Stronger Management Role (c) Gabriele Faber-Wiener

[object Object],Impacton Society: True Integration (c) Gabriele Faber-Wiener

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact on Communications and Consultancy (c) Gabriele Faber-Wiener

Further information: gabi.faber-wiener@grayling.com (c) Gabriele Faber-Wiener

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