The document discusses opportunities for using innovative technology at major sporting events. It provides background on IBM's history of technological innovations and research centers. The rest of the document discusses concepts around building a smarter planet through intelligent sensors, telecommunications, coordination, and other technologies. Examples are given around applications in transportation, public safety, and airports to illustrate these concepts.

1. Maio 2011
Criando um planeta mais inteligente:
As oportunidades para usarmos tecnologia de forma inovadora nos
megaeventos esportivos !
•Cezar Taurion
•New Technologies Manager/Technical Evangelist © 2011 IBM Corporation
•ctaurion@br.ibm.com

2. Histórico das Inovações Tecnológicas na IBM
© 2011 IBM Corporation

3. Quatro Centros Mundiais de Serviços da IBM,
sendo um deles no Brasil
IBM Hortolândia, SP
IBM Hortolândia, SP
IBM e Governo Federal anunciam
centro de pesquisas no Brasil
08 de junho de 2010 – 19h22
Primeiro da América do Sul. China
Tecnologias para tornar o Planeta Mais Inteligente.
Sistemas humanos inteligentes para grandes eventos,
Brasil como Copa 2014 e Olimpíadas 2016.
India
Sistemas inteligentes para automação de serviços.
Argentina
Sistemas inteligentes para descobertas de recursos
naturais (petróleo e gás) e logística.
© 2011 IBM Corporation

4. P&D em Smarter Planet
“Today, more than 25 percent of IBM Research’s work is on
smarter planet projects, and we are in the process of doubling
that to more than 50 percent, in areas such as mobile Web,
nanotechnology, stream computing, analytics and cloud.”
Annual R&D budget is about $6 billion
2009 was 17th consecutive year with highest number of
patents awarded (70% on software and services)
Intellectual Property income of $1 B annually
(IBM 2009 Annual report)
© 2011 IBM Corporation

5. O que está no forno hoje?
© 2011 IBM Corporation

6. A smarter planet …..
Why now ?
6 IM AR

7. Nos EUA uma cenoura viaja 1.600 milhas, uma batata 1.200
milhas para sair do produtor e chegar ao consumidor
7 IM AR

8. 8 IM AR

9. In 2001, there were 60 million transistors for
every human on the planet ...
… by 2011 there will be +1 billion transistors
per human…
… each costing 1/10 millionth of a cent.
9 IM AR

10. Building a smarter world:
Chips in everything
10 IM AR

11. Sometimes in ways we can’t even see or imagine…
Just think about what is happening with the products we rely on
11 IM AR

12. In 2005 there were 1.3 billion
RFID tags in circulation…
… by 2011 there will be 33
billion.
12 IM AR

13. RFID pode afetar toda a cadeia de valor, da fabricação até a gôndola
13 IM AR

14. Mantendo seu paciente sobre total supervisão por meio de sinais
eletrônicos – no hospital
Pulseira da
Identificação
Sensores instalados
estrategicamente enviam os
sinais captados das etiquetas
para o sistema central.
As informações sobre o
rastreamento estão disponíveis nos
mais diversos equipamentos em
uso no hospital, inclusives em
PDAs e telefone celular.
A etiqueta eletrônica
presa ao equipamento ou
ao braço do paciente,
emite um sinal único
14 IM AR

15. Example: Underground Mine
Underground Mine (Room & Pillar or Stope)
Objectives:
• Monitor the location of staff throughout the mine.
• Optimise traffic flow and improve safety along the
decline
• Ensure compliance with evacuation and safety
policies.
• Accuracy based around major “zones” within the
mine, and proximity detection.
RFID Technology - UWB
Tags (200 tags)
Receivers (20)
15 IM AR

16. By 2011, the world will be 10 times more instrumented then it was in 2006. Internet
connected devices will leap from 500M to 1 Trillion
1,800
10x
1,600 growth in
five years
1,400
1,200 RFID,
Exabytes
1,000
Digital TV,
MP3 players,
800 Digital cameras,
Camera phones, VoIP,
600
Medical imaging, Laptops,
smart meters, multi-player games,
400
Satellite images, GPS, ATMs, Scanners,
Sensors, Digital radio, DLP theaters, Telematics,
200 Peer-to-peer, Email, Instant messaging, Videoconferencing,
CAD/CAM, Toys, Industrial machines, Security systems, Appliances
0
2005 2006 2007 2008 2009 2010 2011
16 IM AR

17. Building a smarter world:
Internet – connecting everything
17 IM AR

18. Internet Matters: The Net’s sweeping impact on growth, jobs
and prosperity
McKinsey Global Institute
• 2 billion Internet users worldwide
• Internet acoounts for 3,4% of GDP in 13 countries we looked at
• 21% of GDP growth in the last 5 years in mature countries
• 2.6 jobs created for 1 job lost
• 75% of Internet impact arises from traditional industries
• 10% increase in productivity for small and medium businesses
• SMB heavily using Web technologies grow and export 2x as much as others
18 IM AR

19. 19 IM AR

20. Crescimento das Redes Sociais
% of Time Spent, Worldwide
Social Networks
Facebook, YouTube
Informational /
Services
Yahoo, MSN, Google
Yahoo MSN Google YouTube Facebook
20 IM AR

21. 21 IM AR

22. 22 IM AR

23. 23 IM AR

24. So what is a smarter planet ?
+ + =
A smarter planet: Is about thinking and acting in
new ways to make our systems more efficient,
productive and responsive.
BUT
What does that mean ?
24 IM AR

25. In order to understand a new way of thinking…
Let’s start with a simple problem…..
I need to park my car …I need to
find a parking space…..NOW !
It is a VERY simple problem…until you can’t find one.
You know there must be one nearby but how do you find it, you
are even ‘happy’ to pay for one………. Just where is it ?
Meanwhile……. in a street near you, there is an empty parking
meter space …not earning any money. If only it could tell
someone.
25 IM AR

26. We need a new form of ‘parking’ intelligence:
I need to make
I need a money. How do I
parking space. tell someone I
Now have a parking
space ? Now
26 IM AR

27. In a smart world:
What do we need to create a new form of parking intelligence ?
We need
• Intelligent Sensors
• Telecommunication
• Coordination / Intelligence
• Finance
• Public Interaction
• Navigation capabilities
• Local Government involvement
• Control and Policing
• Benefits
• Green
• Improved revenues
• Less congestion
• More efficient use of resources
• Improved security
• Better revenues for shops
• ………
27 IM AR

28. Building a smarter world:
Intelligent Sensors
We need …
Sensors that can recognise if a car is parked in the bay.
It needs to recognise which car it is = unique identifiers.
It needs to be able to communicate, visually to the driver and
electronically to the car and to the network.
May or may not need payment methods
A lot of this exists today…
28 IM AR

29. Building a smarter world:
Telecommunication
We need …
Communication from the car looking for a space
Communication from the empty parking bay
Communication to the car navigation system
Communication from the car, to the parking bay and on to
the payment system.
Some of this exists today…..
29 IM AR

30. Building a smarter world:
Coordination and Intelligence
We need …
Coordination …. like a dating agency
Knowledge of all available spaces
Stock control – allocation of spaces
Able to coordinate actions / processes
Computers and services to put it together
All of this exists today…..
30 IM AR

31. Building a smarter world:
Finance
We need …
Ability to charge electronically
Ability to vary charges by time / usage
Create monthly statements
Interact with the public
Funding to make it happen
All of this exists today…..
31 IM AR

32. Building a smarter world:
Navigation
We need …
Ability to detect where in the city the car is
Ability to direct to the nearest empty parking bay
Ability to assign / reserve a parking space
Interact with the public
Most of this exists today…..
32 IM AR

33. Building a smarter world:
Legislation / Local Government
We need …
Ability to control where parking is
allowed
Ability to change current legislation
Ability to potentially reserve / pre
allocate space
Interact with the public
All of this could happen today…..
33 IM AR

34. Building a smarter world:
Control and Policing
We need …
Ability to enforce parking legislation
Remote sensing of violations
Intelligence built in to the system
Interact with the public
All of this could happen today…..
34 IM AR

35. Building a smarter world:
We need benefits that are far reaching
• To the general public
• Less congestion / pollution / Green
• To the local economy
• Less congestion / time saved / convenience
• Better revenues
• To local government
• Less congestion / road utilisation / parking space utilisation
• Increased parking revenues
• To the companies involved / operating the scheme
• New revenue streams
• Ability to easily replicate
• To Companies
• New revenue streams and profit
35
• Ability to easily replicate IM AR

36. What else do we need to create a
smarter planet ?
+ + =
A smarter planet: Also requires imagination and foresight.
A smarter planet will be conceived and built by creative thinking
using world class technology and systems
36 IM AR

37. Diferentes visões de uma mesma situação
Diversity works!
37 IM AR

38. Innovation takes Courage
“If I'd asked my customers what they wanted,
they'd have said a faster horse. ”
– Henry Ford
38 IM AR

39. Innovation takes Courage
39 IM AR

40. Em 2007, pela primeira vez na história, a maioria da população do
mundo – 3.3 bilhões de pessoas – viviam em cidades. Em 2050,
cerca de 70% da população global (6.4 bilhões de pessoas) estarão
vivendo nos centros urbanos
40 IM AR

41. The city is a microcosm of the major challenges and
opportunities facing the planet today—intensified and
accelerated. Here, all
man-made systems come together and interact with one
another.
Government
Services
Public Safety Transportation
Energy and
Education
Utilities
Telecommunications Healthcare
41
41 IM AR

42. Smarter cities are working to infuse intelligence into each
of their core systems.
Government
Services
Public Safety Transportation
Education Energy and
Utilities
Telecommunications Healthcare
42
42 IM AR

43. ED. 612
06/02/2010
43 IM AR

44. 44 IM AR

45. Stockholm Congestion Charging Program
IBM was prime contractor for end-
to-end solution, integrating 18
partners - 21%
%
-9
Complex solution deployed in 13
months with a fixed launch date
- 19%
under significant public
scrutiny
- 26%
Outcome – Exceeded all expectations
- 22%
25% reduction in traffic volume,
removing 100,000 peak hour
vehicles
Increase of 40,000 mass transit users
per day, bus schedule speed Trial period Jan 2006 – July 2006
Referendum September 2006
improvements Decision made to make scheme permanent
Over $120 million net revenue per Re-started August 2007
annum
Public Opinion – increasingly positive,
45
media, individuals and businesses IM AR

46. How Does the Stockholm System Work?
Call-center operations
managed by IBM
2
IBM has designed,
Information is matched with
registered vehicle. Vehicle built, implemented,
owner has five days to pay integrated and runs
the congestion
The gateway registers the vehicle charging system
A
Way of payment
ABC 123 3 • Transponder/direct debit
• License Plate/direct debit
• Internet
1 B Picture is taken of the • Contact Center
vehicle’s license plate. • 7-eleven/ Pressbyrån
46 IM AR

47. Ferramenta de Previsão de Tráfego (TPT): Singapura
► Problema: "em tempo real" é tarde demais ► Inovação da IBM: prever o futuro
Pouco uso automatizado é feito dos gigabytes de dados de trânsito O TPT da IBM oferece uma camada de inteligência usando dados de
em tempo real hoje; freqüentemente, quando são recebidos, eles não sensores em algoritmos sofisticados que criam conhecimentos
são mais representativos do trânsito real relevantes a partir dos dados brutos
preto = real
azul = previsão vermelho = incidente
volume
O TPT prevê com precisão
as condições de trânsito
futuras
tempo
Áreas de Uso:; cronometragem de semáforos, informações para o sistema de avisos ao
usuário, planejamento & recomendação de rotas, tarifação dinâmica, etc.
47 IM AR

48. Visão de um Tráfego mais Inteligente
Gestão de Incidentes HelpDesk
Portal Celular SMS
Policia Médicos Bombeiro …
Serviços ao Usuário
Radio e TV Navegador …
Gestão tráfego Informações
Tráfego
Centro de Controle
Gestão de Emergências
Comandos Tráfego
Sinais
Gestão de Informações de Tráfego Predição Ônibus
Semáforo Trens Velocidade Sinalização … Regras Negócio
Sistemas de
Tomada Decisão
60
Eventos tráfego
Padrões Estratégia de Otimização de Tráfego
Sistema Gestão Planejamento
Dados Veículo
Identificação Veículos e Segurança Transporte
Tráfego
Microonda Câmera Loop Telemetrica … Analysis Data
48 IM AR

49. Smarter public safety: Example of transformations
The NYPD Crime Information Warehouse The City of Madrid has developed a new
gives officers mobile access to more than 120 Emergency Response Center, which
million criminal complaints, arrests and 911 aggregates emergency call data and instantly
records, as well as 5 million criminal records, alerts the proper authorities, including police,
parole files and photographs—resulting in a ambulance services and the fire brigade. The
27% reduction in crime. city has experienced a 25% reduction in
response time as a result of the
implementation.
49
49 IM AR

50. Smart Vision Suite in action at San Pietro station Rome
Instant alert for the
person crossing
the rail road
Live view showing
a person crossing
the rail road
50 IM AR

51. Smart Vision Suite in action at San Pietro station Rome
Instant alert captured
for objects left on the
platform and station
entrance
51 IM AR

52. Aeroporto no Oriente Médio
Monitoração do tráfego de bagagens
Sistema aprende o comportamento normal dos objetos
no video e gera alertas sobre divergências tais como
uma pessoa subindo na esteira ou colocando uma
bagagem na esteira a partir de um local não
esperado
Porto de Tampa
Identificação de Trafégo anormal na área do Porto
Naves em velocidades, tamanhos ou trajetórias
incomuns geram alertas para o pessoal de
segurança mesmo em condições noturnas ou
adversas
52 IM AR

53. Smarter energy and utilities: Examples of transformations
CenterPoint Energy in Houston is installing DONG Energy in Denmark installed
over 2 million smart meters and in some monitoring devices across their distribution
cases an energy controller for household network. The increased insight into the grid’s
devices. Homeowners will be able to access performance will potentially lessen outage
their usage information in home displays or times by up to 50% and reduce maintenance
on a personal website to make smarter investments by up to 90%.
consumption decisions.
53
53 IM AR

54. Smart Grid representa a principal transformação na indústria de
energia, em busca de um mundo mais interconectado, eficiente
e inteligente
54 IM AR

55. A indústria de energia está em meio a uma transformação
fundamental de tecnologia, processos e modelo de negócios na
medida em que acelera a digitalização das redes elétricas
mundiais
Produz Distribui Consome
Tradicional
55 IM AR

56. A indústria de energia está em meio a uma transformação
fundamental de tecnologia, processos e modelo de negócios na
medida em que acelera a digitalização das redes elétricas
mundiais
Produz Distribui Consome
Tradicional
Produz Distribui Consome
Tranformado
56 IM AR

57. What are smarter buildings?
Smarter Buildings are well managed integrated physical and digital infrastructures
that provide optimal occupancy services in a reliable, cost effective, and sustainable
manner.
Smarter Buildings…
Are more cost effective by reducing
energy and operating costs.
Use active and designed-in techniques to
achieve efficiency and environmental
responsibility.
Have the ability to interact with occupants
inside them as well as the environment
around them.
Maintain a safer and more secure
workplace.
Communicate in real-time to supporting
infrastructure ( i.e. smart grid, broadband,
etc.).
57 IM AR

58. The need for progress is clear.
42 percent 2025 8 out of 10
Worldwide, buildings By 2025, buildings will All other things being equal,
consume 42% of all be the largest emitters 8 out of 10 employees
electricity —more than of greenhouse gasses would prefer to work in a
any other asset. on our planet. “green building”.
1/2 30 percent 59
Buildings lose as Energy costs alone Regions worldwide with
much as 1/2 of the represent about 30% pending or approved carbon
water that flows into of an office building’s reduction mandates that
them. total operating costs. effect buildings.
58 IM AR

59. The benefits are real.
40% 30% 91% Up to 18%
savings less water occupancy rate productivity
Smarter buildings Also save up to LEED and Energy A variety of studies
can reduce energy 30% of water Star green buildings have demonstrated
usage by 40% and usage along with have consistently productivity benefits in
reduce building lower energy costs higher occupancy commercial settings.
maintenance cost resulting from rates with reduced Office worker
10-30%. reductions in the churn, quicker lease productivity increased
amount of energy up, and higher re-up up to 18% on average
used to pump and rates. in smarter buildings.
heat water.
59 IM AR

60. How does a building become smart?
Portfolio
Portfolio Water Energy Elevators
Estates Mgmt
Estates Mgmt Smart Meters, Smart Meters, Maintenance,
Use / Flow Sensing Demand response Performance Weather
Weather
Current
Current
Asset Mgmt
Asset Mgmt Fire Predictions
Predictions
Lifecycle
Lifecycle Functionality
checks, HVAC
Detector service Fans, Variable Air
Energy Use
Energy Use
Passive/Active
Volume, Air Quality Emergency
Emergency
Passive/Active
Services
Services
Alerts, Actions
Alerts, Actions
Analytics and Optimization
Building Services
Building Services
External Integration
Maintenance
Maintenance
Utilities
Utilities
Occupancy
Occupancy Demand Mgmt,
Demand Mgmt,
Space Mgmt
Space Mgmt Cost Control
Cost Control
Tenant Services
Tenant Services
Help Desk
Help Desk
Lighting Community
Community
Occupancy Services
Services
Waste Mgmt
Waste Mgmt Access/Security
Sensing
Transportation,
Transportation,
Trash/Water/Recycle
Trash/Water/Recycle Badge in, Traffic, Events
Traffic, Events
Cameras, Integration
24/7 Monitoring Perimeter, Doors,
Compliance
Compliance Condition Monitoring, Floors, Occupancy
Commercial
Environmental reports Parking Lot Utilization
Commercial
Environmental reports Potential
Potential
Voice/Video/Data Advertisement
Advertisement
Industry Specific
Industry Specific
Hospital, hotel, etc.
Hospital, hotel, etc. Integrated Building & Communications Services
60 IM AR

61. What does it mean to be a Smarter Building?
The interconnection of physical assets and information technology can optimize efficiency,
production and consumption in many types of buildings.
Smarter Hotel Smarter Airport
Integration of all the guest subsystems of hotel that Provides efficient passenger and cargo services,
welcome guest according to their preferences and climate control, wi-fi access, track maintenance tasks
adds to convenience during stay. and help achieve security and safety compliance
Smarter Hospital Smarter Government Building
Sensor instrumentation used in real-time for asset Utilize fully serviced office hubs and mobility tools to
location and patient location. Automated workflows improve public services. Match occupancy levels with
such as medical equipment maintenance and portfolio wide estates data to optimize building
patient care management. utilization.
61 IM AR

62. Smarter government services: Example of transformations
City of Albuquerque introduced a The Cheshire County Council achieved a
performance management system that 20% reduction in time and cost required to
reduces manual data collection from perform in-home senior visits, improving the
disparate sources while enabling actionable, ability to proactively manage the course of
timely information for citizens, emergency health and social care for senior citizens.
personnel and others—realizing an initial cost
savings of almost 2,000% ROI.
62
62 IM AR

63. 63 IM AR

64. Building a smarter planet
The key precondition for
REAL CHANGE
now exists.
A period of discontinuity is a period of
OPPORTUNITY
for those with courage and vision.
There will be
WINNERS,
and there will be losers.
What will you do?
64
64 IM AR

65. Temos que olhar os desafios de uma forma inovadora,
para que possamos imaginar, empreender e construir
um planeta e cidades mais inteligentes.
65 IM AR

66. "We can't solve problems using the same kind of thinking we used
when we created them.“ — Albert Einstein
66 IM AR
© 2010 IBM Corporation

67. Anatomy of CityOne Game Play
Game presents holistic view on industry challenges
and in business terms. Players learn about viable
solutions and make decisions on how to make
smart investments with given budget.
Task 1: Choose City and name it.
Task 2: Receive challenge & view video to gather
insight. Review budget, assess industry progress, and
gather feedback from advisor & citizen.
Task 3: Research technical tree & game library. Decide
on investments. Invest wisely in technical infrastructure.
Task 4: Show results on leaderboard with rankings to
compete on a per City/Industry basis. Post awards to
Facebook and Twitter. Access library of IBM assets and
resources.
Game play: 20 mins-2 hr
67 IM AR
15 © 2010 IBM Corporation

68. Copa FIFA 2014
Evento mais midiático do planeta
. Audiência acumulada em 26 bilhões de pessoas
. 400 milhões de espectadores por jogo
. Mais de 700 milhões assistiram à final entre Espanha e Holanda
. Publico adicional assistindo via Internet e celulares com TV
. ESPN3.com registrou 355.000 pessoas/minuto, recorde de audiência
em streaming video
68 IM AR

69. Que investimentos serão necessários?
69 IM AR

70. Copa 2014: Oportunidades e Desafios
Legado
• Pós-megaeventos
• Cidades em 2024
Estádios
• Caderno de encargos FIFA
• Elefantes-brancos?
Elefantes- Turismo
• Fonte de renda inesgotável
• Exemplo clássico: Barcelona
Infraestrutura
• Do país e das cidades Sustentabilidade
• Transporte & Mobilidade, Energia, • Projeto realmente
Saúde, Segurança sustentáveis.
• Chance de tornar o Brasil
referência mundial
Comércio
Comé
• Boom no varejo.
• Shoppings, bares, restaurantes.
70 IM AR

71. A Copa de 2014 impactará diretamente R$
47 bi (0,26% do PIB médio) na economia
de 2010 a 2014.
No total serão R$ 183 bilhões, sendo R$
135,7 bi indiretos.
71 IM AR

72. GDP Growth
The direct + indirect investments from the games will heat the
Brazilian economy, increasing the # of jobs, tourists, GDP
growth…
GDP Growth Forecast w/o the games GDP Growth Forecast with the games
Pre-Games Phase Games Phase Post-Games Phase
5,7%
6% 5,2%
5,1%
5%
4,2% 4,4% 4,4% 4,5% 4,4%
4,3% 4,3%
4,8% 4,1%
4%
4,0% 4,0% 4,1%
3,8% 3,9% 3,9%
3,5% 3,6%
3%
Global Financial Tourism
2% New Jobs
Crisis Impact Together, World Cup and
World Cup and
Olympics will bring 880k
Olympics will add 5.7M
foreign tourists and 2.8M
1% of new jobs in the
local tourists which will
Brazilian economy
expend ~U$16B
-0,3%
0%
2007 2008 2009 2010* 2011* 2012* 2013* 2014* 2015* 2016* 2017* 2018*
-1%
72 IM AR
72

73. Parte dos benefícios são tangíveis e podem ser concretamente
mensurados
Benefícios
Benefícios Benefícios
econômicos intangiveis
Impacto indireto
Impacto direto (efeito da recirculação de $$ na
economia)
Copa do Mundo
(infra, transportes...)
Outros impactos
73 IM AR

74. …as the events approaches, the investments will boost
the economy and impact many industries in different
ways…
By Industry
Investments
Investments
High Low Impact Medium Impact High Impact Construction
& all the
High Impact Industries
Investments from the Government in ecosystem Construction & All the ecosystem includes:
Basic Sanitation, Clean Energy, among Construction and Engineering, Construction
other projects to be ready for the events Material, Metals & Mining, Chemical, Motor &
Travel and Machinery Equipment: High investments in
Transportation construction projects (stadium, airports, harbors,
Insurance
bus station, subway, bus rapid transit, Olympic
High number of new jobs/tourists will increase
village, hotels, among others).
the population expenses/consumption
Utilities Banking Travel and Transportation: Brazil increased its
global recognition after being selected to host
Media & the events. All the segments related to tourism
Investments from the Government to be Telecom will be highly impacted.
Entertainment Services
ready for the events
Industry Banking: Increase the financing to accomplish
the projects (i.e. BNDES), increase the
Retail & international investments in the Brazilian market.
Health Increase in the number of employment will
Wholesale Automotive consequently increase the number of checking
IT Industry accounts.
Aerospace
Education Insurance: Insurance policies will be mandatory
Increase in the airplane/helicopter
in the construction phase and to carry out the
acquisition to support the events demand
Labor capacity, inclusion of english events.
classes in the public school
CPG Media & Entertainment: Increase in Marketing
and Advertising investments by the government
and private companies. Broadcast/transmission
of the events.
Oil & Gas
Services Industry: Categories related to tourism
such as catering services, tourism guide among
others will be highly impacted.
Demand for fuel (cars, airplanes) will Automotive: Investments from taxi drivers,
increase renting car companies, bus companies,
commercial vans and logistic companies to
support the events will boost the industry.
Low High
Impact
74 IM AR
74

75. 75 IM AR

76. London 2012 - the reality
Europe’s largest regeneration project
£9.32 billion in facilities and regeneration projects
A 16,000 capacity Olympic Village transformed into homes after
the Games
An Olympic venue in Herts.
76 IM AR

77. A realização da Copa em 2014 e das Olimpiadas em
2016 representam um marco para o país, com uma
vasta gama de desafios e oportunidades.
Oportunidade única, proporcionada não somente
pelas centenas de milhares de pessoas que vem ao
Brasil, mas pelos bilhões que nos assistem pela TV
e Internet.
77 IM AR

78. Mais que construir estádios, o desafio é deixar um
legado social, econômico e ambiental, que por sua
importância superará em muito as metas esportivas
do evento em si.
78 IM AR

79. 79 IM AR

80. 80 IM AR

81. Cezar Taurion
ctaurion@br.ibm.com
www.ibm.com/developerworks/blogs/page/ctaurion
www.computingonclouds.wordpress.com
www.twitter.com/ctaurion
Obrigado pela Atenção
81 IM AR