Chances are your team does not have all the tools to win in the social media jungle. This session will share how you can help your team identify unique stories and then share them strategically, organically and in an authentic way that helps brands connect with customers. We will also share social media guidelines that people in the field can actually use during everyday communications as well as crisis communications.
3. What it’s not…
• Only selling
• Marketing-related departments only come up
with stories
• Ads!
• Interruption!
• Few updates
• Unrelated updates. “Happy Thursday!”
@ctrappe
#impact13
Christophsblog.com/impact13
4. Show of hands:
Who has a social media policy that
looks somewhat like this…
Photo by
IvanWalsh.com
5. Our social media policy …
Seriously: Social media fits into overall
communications!
@ctrappe
#impact13
Christophsblog.com/impact13
6. Objective today:
Getting ideas to really allow your organization
and front-line employees to participate in
social media!
@ctrappe
#impact13
Christophsblog.com/impact13
7.
8. Did I mention stories?
Anyone got a good story?
Was it a personal or business story?
Traffic ticket story
Walking daughter to school
@ctrappe
#impact13
Christophsblog.com/impact13
9. Lessons
Stories most meaningful when personal!
(Engage SMEs, employees, etc.)
Interesting, different and new things get people
to pay attention!
@ctrappe
#impact13
Christophsblog.com/impact13
10.
11. Create a space to share stories
@ctrappe
#impact13
Christophsblog.com/impact13
13. Help people spot stories
If you want to share something because it’s
unique, interesting or caught your eye for
another reason it might be a story!
Share the story with somebody to see if it’s
interesting to others!
@ctrappe
#impact13
Christophsblog.com/impact13
14. How people spot stories
More questions to ask on handout. (Also here:
http://www.christophsblog.com/specific-
questions-can-help-with-specific-stories/)
@ctrappe
#impact13
Christophsblog.com/impact13
15. One last thing: The C/VP level
@ctrappe
#impact13
Christophsblog.com/impact13
By participating I mean responding, yes, but we won’t go into that much today. Participating also means leading! Sharing stories that are relevant. What’s relevant? Of course your audience/customers decide that…. But stories work.
Authentic stories vs. talking pointsQuestions to ask: Does it fit into overall mission?
After sharing traffic ticket and then walking story ask the typical questions!
Even if it’s internal first.Change at UW…
Have to be on board…Positive reinforcementGet them sharing storiesMy story!