This document discusses using social media marketing for local businesses. It provides an overview of key social media platforms like Facebook and Twitter and their usage statistics. It emphasizes how local businesses can engage customers on these platforms through sharing content, photos and videos to build authentic relationships and drive traffic. The document also outlines specific social media marketing tactics and tools local businesses can use, from creating Facebook pages and profiles to using advertising, and stresses the importance of experimenting with different approaches.

1. Social Media Marketing for Local Business Chris Treadaway July 21, 2010

7. 34th state I’ve visited… …which puts me 1 ahead of

8. But in all seriousness… Chris Treadaway Founder, CEO Notice Technologies 3 ½ years at Microsoft, Group Product Manager for Web 2.0 Strategy BA – Louisiana State University MBA – University of Texas chris@noticetechnolologies.com Twitter -- @ctreada http://www.facebook.com/marketingbook

10. Partial Client List

13. Old Spice TV ad 1978

14. Original Ad Personalized Follow Up Most Successful Internet Marketing Campaign Ever 180+ personalized videos 35 million video views in 7 days on YouTube!

16. Latest Social Media Statistics Facebook is the #1 social network in the world by a large margin Just under 500 million active users worldwide ~50% log in every day Average session time – 55 minutes Estimated 150 million people on Facebook mobile (up from 65 million in September 2009) Twitter lagging in audience, repeated & habitual usage, and awareness

18. Local Penetration of Facebook

19. Milwaukee

20. Milwaukee 460,000+ adults 700,000+ in metro area …and growing!!!

22. Latest Facebook Demographic Data Milwaukee area? ~44% men – roughly 400k women & 300k men

23. Facebook is Immersive

24. Anatomy of a Phenomenon 2003-2005 – sleepy, college phenomenon 2006-2007 – college student early adopters move on, want to keep in touch 2008-2009 – Facebook goes mainstream

25. Revenge of the Big Brands

28. The News Feed Battleground

29. Engage or struggle… Play to your strengths Establish authentic relationships w/ local customers Photos Marketing communications Demand Generation Drive traffic to your storefront Announce real-time deals & discounts Customer Service Manage Complaints Manage Reviews

30. Authenticity in Shared Experiences Facebook prominent, but others important Yelp, Citysearch, etc. Reviews and the like make everyone a publisher Business “We won’t charge you unless your car really needs work.” Customer “I had a great customer experience with Lamb’s Automotive and Great Hills Auto Service.” Casual observer “Wow that was a great customer experience.” Authenticity

31. Content is king

32. Your Toolbox Pages Profiles Facebook Advertising Photos & Video Twitter YouTube E-mail marketing Good ol’fashioned print

33. It may seem frustrating…

34. But you can do it Expertise comes when you know what tool to use when & why… …you’re able to measure success & outcomes… …you know how to adjust your approach… And make changes to your marketing

35. Baby Steps Self-serve revolution Tools can help Don’t be afraid to ask for help Experiment Fail to succeed You’ll get there

36. Thank You! chris@noticetechnolologies.com Twitter -- @ctreada http://www.facebook.com/marketingbook

38. How Customers Find You