This document discusses how social media can help businesses and provides statistics on social media usage. It notes that social media allows for conversations at scale and has enabled new platforms like Facebook and Twitter to gain 50 million users much faster than previous technologies. The document argues that businesses should engage in social media rather than just advertising, as people trust recommendations from friends over ads. It promotes the services of SocialCreeper for developing social media strategies and connecting businesses to relevant networks.
3. What the Heck Is Social Media?
(..as it is defined)
Social =
Relating to human society and its members
Media =
A means for communicating information
…and Social Media is Simply People Having
Conversation Together
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10. I Pod Applications
……. 1 Billion in 9 Months
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11. Why Is It So Important Now?
The Year 2000
‐ Blogs where people talk about their Cats
The year 2009
‐ Social Media is people talking about your
brand
(Nielsen Online shows that: Social networks and blogs are now the 4th most popular online activity ahead
of personal email, Member communities are visited by 67% of the global online population, time spent is
growing at 3 times the overall internet rate, accounting for almost 10% of all internet time, PDF, Nielsen
Online, March )
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12. Social Media Facts
• Facebook is the #1 social network in the
world, boasting over 250 million active users.
[sources: Nielson.com & Facebook.com]
• More than 120 million users log on to
Facebook.com every at least once a day!
[source: Facebook.com]
• Analysts predict membership will cross the
500 million mark by 2011... or sooner!
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13. Social Media Facts
• Facebook is the 3rd most trafficked website in
the world (source: Alexa.com).
• Facebook is the largest photo‐sharing platform
on the Internet. More than 1 billion photos
are uploaded to the site each month.
[source: Facebook.com]
• The fastest growing demographic on Facebook
is those 35 years old and older.
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14. Social Media Facts
• Facebook is truly international ‐ more than
70% of Facebook users are outside the United
States! [source: Facebook.com]
• Facebook mobile: There are more than 65
million active users currently accessing
Facebook through their mobile devices. AND,
people that use Facebook on their mobile
devices are almost twice as active on
Facebook than non‐mobile users. [source: Facebook.com]
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15. Social Media Facts
• Twitter is the fastest growing social network in
the world, increasing by 1,928% from June
2008 to Jun 2009. [source: Nielson.com]
• Twitter reached the 50 million unique visitor
mark in July 2009. [source: TechCrunch.com]
• If Twitter's current growth rate keeps up, they
could be at 100 million members by the end
of 2010. [source: Twitter & Fool.com]
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16. Social Media Facts
• 1 out of 8 Couples married in the U.S. last year
met via Social Media
• Social Networking Sites are officially the most
popular sites ahead of Porn Sites.
• 3 Out Of 4 Americans Use Social Technology.
• 2/3 Of The Global Internet Population Visit
Social Networks.
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17. Social Media Facts
• Visiting Social Sites Is Now The 4th Most
Popular Online Activity ‐ Ahead Of Personal
Email.
• Time Spent On Social Networks Is Growing At
3X The Overall Internet Rate.
• Social Media Is Democratizing
Communications. BIG TIME.
• 54% of bloggers post content or tweet daily.
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18. Social Media Facts
• Social Media Is Like WORD OF MOUTH On
STEROIDS
• If Facebook were a country, it would be worlds
forth largest after United States
• China’s Qzone has more than 300 Million
Using their services
• 80% of companies are using LinkedIn as their
primary tool to find employees.
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19. Social Media Facts
• Ashton, Kutcher and Ellen DeGenerea have
more followers than the entire population of
Ireland, Norway and Panama.
• 80% of twitter usage is on mobile devices.
People update anywhere anytime.
• 67‐million Americans used online social‐
networks in an average month during 2008
• Wikipedia ‐ 13,000,000+ Articles
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20. Social Media Facts
• Youtube ‐ 100,000,000+ Video Views/ Day
• Blogger ‐ 200,000,000+ Blog Posts
• Facebook ‐ 200,000,000+ Active Users
• Flicker ‐ 3,600,000,000+ Archived Pictures
• Twitter ‐ 3,000,000+ Tweets per Day
• Second Life ‐ 1.5 million residents
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28. Build your social media platform
right from the start
It so important because…
34% post opinions about Positively
products and brands on
their blogs
36% think more positively
about companies that have
blogs
32% trust blogger's opinion
on products and service
93% Believe a company
should have a presence in
social media Customers don't care about your AD they care
what their friends think.
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29. The Message is Clear
Stop Yelling about your brand
Start Networking and Communicating
(14% People Trust Ads, 76% of People
trust consumer recommendations for
purchase decisions)
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31. About us & Who we are
• Welcome to SocialCreeper – Market Leader in Interactive Marketing and
Social Media Optimization service for Small and Medium Businesses.
• Our mission is to dedicate our SMM process, Interactive Marketing know‐
how and our deep industry expertise to working together with clients to
make their businesses Strong and Successful – at affordable Cost.
• We specialize in Social Media Optimization and implement latest
Processes/ Tools to employ and engage in a 100% result‐oriented system.
• We are a Suisse based company, managed by a team of Expert Online
marketers with 7 years of in depth industry experience.
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38. Stop Finding your prospects, let your prospects find you…..
Social Networks + SMART Tools = Effective Results
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39. How does this benefit?
• Enhanced brand/ website visibility = More Direct traffic
• Ranking for a few keywords on SERP = More Organic Traffic
• Local targeting for your business = More Local Visits
• Increase results in image and video searches = More Niche Traffic
• Buzz on web = Improved Brand Presence
• Web 2.0 Dominance = Advantage Over Competition
• Enormous user generated content = Optimized Organic Listing
• Deeper audience penetration = Prospect generation and Sales
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40. How does this benefit?
Result : Massive Qualified Traffic to Website
Assuming average CPC in LinkedIn= $3 and $1 on Facebook, Cost Cutting on
Marketing Investment = approx $4000 / Month + Customer Prospecting.
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43. Benefits
• 52 Social Networking Profiles to Buzz Your Pitch. Connect with 1000s of
Your Prospects & Communicate.
• Networking On 47 Social Networking Sites
• Extensive Brand Presence on Social Media
• Endless User generated Content, helps is ranking for a few Keywords on
SERP
• Publish your messages/ Updates to more an 20,000 Potential Prospects
with a click.
• Entire Operation from two Consoles
• Tuned to Update your message on 47 Social networks via bot set Up
• Extremely Viral for Prospect Generations
• Effective than any other Marketing Cannel
• Affordable and Everlasting
• Campaign once set Up will drive Traffic for years
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