SlideShare una empresa de Scribd logo
1 de 4
DIGITAL MARKETING MEASUREMENT "KNOWLEDGE GAP"
Source: Gartner (August 2015)
IMPACTS & RECOMMENDATIONS FOR DIGITAL MARKETERS
Source: Gartner (August 2015)
CUSTOMER EXPERIENCE METRICS
GARTNER RESOURCES

Más contenido relacionado

La actualidad más candente

Digital Service offering
Digital Service offeringDigital Service offering
Digital Service offeringHoward Goodkind
 
5 Clever Strategies for grow real estate business in 2019
5 Clever Strategies for grow real estate business in 20195 Clever Strategies for grow real estate business in 2019
5 Clever Strategies for grow real estate business in 2019halseythrasherharpole
 
Creating Memorable Experiences for Clients with AR and VR
Creating Memorable Experiences for Clients with AR and VRCreating Memorable Experiences for Clients with AR and VR
Creating Memorable Experiences for Clients with AR and VRDigital Megaphone
 
Clara Stewart- Slideshare presentation
Clara Stewart- Slideshare presentation Clara Stewart- Slideshare presentation
Clara Stewart- Slideshare presentation introtodigital
 
Matt Wood, VISA
Matt Wood, VISA Matt Wood, VISA
Matt Wood, VISA Hilary Ip
 

La actualidad más candente (8)

Digital Service offering
Digital Service offeringDigital Service offering
Digital Service offering
 
AI Hype Cycle
AI Hype CycleAI Hype Cycle
AI Hype Cycle
 
5 Clever Strategies for grow real estate business in 2019
5 Clever Strategies for grow real estate business in 20195 Clever Strategies for grow real estate business in 2019
5 Clever Strategies for grow real estate business in 2019
 
Creating Memorable Experiences for Clients with AR and VR
Creating Memorable Experiences for Clients with AR and VRCreating Memorable Experiences for Clients with AR and VR
Creating Memorable Experiences for Clients with AR and VR
 
Clara Stewart- Slideshare presentation
Clara Stewart- Slideshare presentation Clara Stewart- Slideshare presentation
Clara Stewart- Slideshare presentation
 
Matt Wood, VISA
Matt Wood, VISA Matt Wood, VISA
Matt Wood, VISA
 
Service Design in The Age of Big Data
Service Design in The Age of Big DataService Design in The Age of Big Data
Service Design in The Age of Big Data
 
Digital Intelligence
Digital IntelligenceDigital Intelligence
Digital Intelligence
 

Destacado

Customer Experience is the ultimate Competitive Advantage
Customer Experience is the ultimate Competitive AdvantageCustomer Experience is the ultimate Competitive Advantage
Customer Experience is the ultimate Competitive AdvantageSalesChannel International
 
20 Inspirational Customer Experience Quotes
20 Inspirational Customer Experience Quotes20 Inspirational Customer Experience Quotes
20 Inspirational Customer Experience QuotesNeosperience
 
Social Media Secrets
Social Media SecretsSocial Media Secrets
Social Media SecretsGuy Kawasaki
 
Customer Retention: Why Your Dog Would Make More Money Than You
Customer Retention: Why Your Dog Would Make More Money Than YouCustomer Retention: Why Your Dog Would Make More Money Than You
Customer Retention: Why Your Dog Would Make More Money Than YouChris Hexton
 
Digital Darwinism and the Dawn of Generation C
Digital Darwinism and the Dawn of Generation CDigital Darwinism and the Dawn of Generation C
Digital Darwinism and the Dawn of Generation CBrian Solis
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
The History of SEO
The History of SEOThe History of SEO
The History of SEOHubSpot
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101Bud Caddell
 

Destacado (10)

Customer Experience is the ultimate Competitive Advantage
Customer Experience is the ultimate Competitive AdvantageCustomer Experience is the ultimate Competitive Advantage
Customer Experience is the ultimate Competitive Advantage
 
20 Inspirational Customer Experience Quotes
20 Inspirational Customer Experience Quotes20 Inspirational Customer Experience Quotes
20 Inspirational Customer Experience Quotes
 
Social Media Secrets
Social Media SecretsSocial Media Secrets
Social Media Secrets
 
Customer Retention: Why Your Dog Would Make More Money Than You
Customer Retention: Why Your Dog Would Make More Money Than YouCustomer Retention: Why Your Dog Would Make More Money Than You
Customer Retention: Why Your Dog Would Make More Money Than You
 
Digital Darwinism and the Dawn of Generation C
Digital Darwinism and the Dawn of Generation CDigital Darwinism and the Dawn of Generation C
Digital Darwinism and the Dawn of Generation C
 
Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
 
How Google Works
How Google WorksHow Google Works
How Google Works
 

Más de Christopher Tucker

Synchronize IT Marketing Efforts to Accelerate the Digital Business
Synchronize IT Marketing Efforts to Accelerate the Digital BusinessSynchronize IT Marketing Efforts to Accelerate the Digital Business
Synchronize IT Marketing Efforts to Accelerate the Digital BusinessChristopher Tucker
 
Digital Commerce archetypes, criteria for success and alignment
Digital Commerce archetypes, criteria for success and alignmentDigital Commerce archetypes, criteria for success and alignment
Digital Commerce archetypes, criteria for success and alignmentChristopher Tucker
 
Digital marketing brief to create customer-centric marketing programs
Digital marketing brief to create customer-centric marketing programsDigital marketing brief to create customer-centric marketing programs
Digital marketing brief to create customer-centric marketing programsChristopher Tucker
 
Gartner for Marketing Leaders Value Proposition
Gartner for Marketing Leaders Value PropositionGartner for Marketing Leaders Value Proposition
Gartner for Marketing Leaders Value PropositionChristopher Tucker
 
Commerce and the Digital Marketing Landscape
Commerce and the Digital Marketing LandscapeCommerce and the Digital Marketing Landscape
Commerce and the Digital Marketing LandscapeChristopher Tucker
 
Marketing Management and the Digital Marketing Landscape
Marketing Management and the Digital Marketing LandscapeMarketing Management and the Digital Marketing Landscape
Marketing Management and the Digital Marketing LandscapeChristopher Tucker
 

Más de Christopher Tucker (7)

Monetizing customer data
Monetizing customer dataMonetizing customer data
Monetizing customer data
 
Synchronize IT Marketing Efforts to Accelerate the Digital Business
Synchronize IT Marketing Efforts to Accelerate the Digital BusinessSynchronize IT Marketing Efforts to Accelerate the Digital Business
Synchronize IT Marketing Efforts to Accelerate the Digital Business
 
Digital Commerce archetypes, criteria for success and alignment
Digital Commerce archetypes, criteria for success and alignmentDigital Commerce archetypes, criteria for success and alignment
Digital Commerce archetypes, criteria for success and alignment
 
Digital marketing brief to create customer-centric marketing programs
Digital marketing brief to create customer-centric marketing programsDigital marketing brief to create customer-centric marketing programs
Digital marketing brief to create customer-centric marketing programs
 
Gartner for Marketing Leaders Value Proposition
Gartner for Marketing Leaders Value PropositionGartner for Marketing Leaders Value Proposition
Gartner for Marketing Leaders Value Proposition
 
Commerce and the Digital Marketing Landscape
Commerce and the Digital Marketing LandscapeCommerce and the Digital Marketing Landscape
Commerce and the Digital Marketing Landscape
 
Marketing Management and the Digital Marketing Landscape
Marketing Management and the Digital Marketing LandscapeMarketing Management and the Digital Marketing Landscape
Marketing Management and the Digital Marketing Landscape
 

Último

SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escortsmeghakumariji156
 
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxThe Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxelizabethella096
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
Rohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime Rohtak
Rohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime RohtakRohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime Rohtak
Rohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime Rohtakmeghakumariji156
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking HigherSEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Highervkvacker
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistKarina Perez
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYNiteshKumar82226
 

Último (20)

SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxThe Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptx
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Rohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime Rohtak
Rohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime RohtakRohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime Rohtak
Rohtak Escorts Service Girl ^ 9332606886, WhatsApp Anytime Rohtak
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking HigherSEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Higher
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
 

The Evolution of Customer Experience Metrics