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statüko &
                SOSYAL MEDYA
                Can Turanlı




Sunday, January 18, 2009
FA R K E T I N G
Sunday, January 18, 2009
statüko Lat.
                           is. (statüko) Sürer durum.

                           statüko Fr.statu quo
                           Yürürlükte bulunan antlaşmalara göre
                           olması gereken veya süregelen durum.




                                                           FA R K E T I N G
Sunday, January 18, 2009
Statüko der ki   Değişim der ki




                                           FA R K E T I N G
Sunday, January 18, 2009
Statüko der ki   Değişim der ki




                                           FA R K E T I N G
Sunday, January 18, 2009
Statüko der ki   Değişim der ki




                                           FA R K E T I N G
Sunday, January 18, 2009
FA R K E T I N G
Sunday, January 18, 2009
FA R K E T I N G
Sunday, January 18, 2009
FA R K E T I N G
Sunday, January 18, 2009
ortalama ve zıplayan




                                                  FA R K E T I N G
Sunday, January 18, 2009
FA R K E T I N G
Sunday, January 18, 2009
FA R K E T I N G
Sunday, January 18, 2009
Geleneksel Medya




                           Şirketler                      İnsanlar




                                                                     FA R K E T I N G
Sunday, January 18, 2009
Ben sadece kendi istediğimi dinlerim.




                                                           FA R K E T I N G
Sunday, January 18, 2009
Ben sadece arkadaşlarımı ve çevremi dinlerim




                                               FA R K E T I N G
Sunday, January 18, 2009
Sohbetler yeni başladı




                                          bloglar



                           Friendfeed
                                                    Facebook




                                          kulaktan kulağa
                                Twitter




                                                               FA R K E T I N G
Sunday, January 18, 2009
Marka olmak adının
                           sohbetlerde geçmesidir.




                                                FA R K E T I N G
Sunday, January 18, 2009
FA R K E T I N G
Sunday, January 18, 2009
# haber yapan     takipçi



                                100
                                           1,000,000 +
         Geleneksel




                                               ??
                              100,000
         Sosyal medya




                                              FA R K E T I N G
Sunday, January 18, 2009
Bana diretileni .... zorunda mıyım?




                                                     FA R K E T I N G
Sunday, January 18, 2009
FA R K E T I N G
Sunday, January 18, 2009
Sosyal medya   tek yönlü iletişim




                                                         FA R K E T I N G
Sunday, January 18, 2009
paylaşmaya değer olan fikirler yayılır.




                                                         FA R K E T I N G
Sunday, January 18, 2009
1. Farkındalık: Statüko yıkılıyor.
          2. Zıplayan işlere odaklanmalıyız.
          3. Zıplayan tanıtım: Sosyal medya
          4. Sosyal medyada başarı için: paylaşmaya değer ol!
                                                          ol.




                                                  FA R K E T I N G
Sunday, January 18, 2009
buzla.com/uye/can
                           friendfeed/cturanli
                                farketing.com




                                      FA R K E T I N G
Sunday, January 18, 2009

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Sosyal medya ve Statüko

  • 1. statüko & SOSYAL MEDYA Can Turanlı Sunday, January 18, 2009
  • 2. FA R K E T I N G Sunday, January 18, 2009
  • 3. statüko Lat. is. (statüko) Sürer durum. statüko Fr.statu quo Yürürlükte bulunan antlaşmalara göre olması gereken veya süregelen durum. FA R K E T I N G Sunday, January 18, 2009
  • 4. Statüko der ki Değişim der ki FA R K E T I N G Sunday, January 18, 2009
  • 5. Statüko der ki Değişim der ki FA R K E T I N G Sunday, January 18, 2009
  • 6. Statüko der ki Değişim der ki FA R K E T I N G Sunday, January 18, 2009
  • 7. FA R K E T I N G Sunday, January 18, 2009
  • 8. FA R K E T I N G Sunday, January 18, 2009
  • 9. FA R K E T I N G Sunday, January 18, 2009
  • 10. ortalama ve zıplayan FA R K E T I N G Sunday, January 18, 2009
  • 11. FA R K E T I N G Sunday, January 18, 2009
  • 12. FA R K E T I N G Sunday, January 18, 2009
  • 13. Geleneksel Medya Şirketler İnsanlar FA R K E T I N G Sunday, January 18, 2009
  • 14. Ben sadece kendi istediğimi dinlerim. FA R K E T I N G Sunday, January 18, 2009
  • 15. Ben sadece arkadaşlarımı ve çevremi dinlerim FA R K E T I N G Sunday, January 18, 2009
  • 16. Sohbetler yeni başladı bloglar Friendfeed Facebook kulaktan kulağa Twitter FA R K E T I N G Sunday, January 18, 2009
  • 17. Marka olmak adının sohbetlerde geçmesidir. FA R K E T I N G Sunday, January 18, 2009
  • 18. FA R K E T I N G Sunday, January 18, 2009
  • 19. # haber yapan takipçi 100 1,000,000 + Geleneksel ?? 100,000 Sosyal medya FA R K E T I N G Sunday, January 18, 2009
  • 20. Bana diretileni .... zorunda mıyım? FA R K E T I N G Sunday, January 18, 2009
  • 21. FA R K E T I N G Sunday, January 18, 2009
  • 22. Sosyal medya tek yönlü iletişim FA R K E T I N G Sunday, January 18, 2009
  • 23. paylaşmaya değer olan fikirler yayılır. FA R K E T I N G Sunday, January 18, 2009
  • 24. 1. Farkındalık: Statüko yıkılıyor. 2. Zıplayan işlere odaklanmalıyız. 3. Zıplayan tanıtım: Sosyal medya 4. Sosyal medyada başarı için: paylaşmaya değer ol! ol. FA R K E T I N G Sunday, January 18, 2009
  • 25. buzla.com/uye/can friendfeed/cturanli farketing.com FA R K E T I N G Sunday, January 18, 2009