1. The music video we are planning to make is a mixture of performance and conceptual footage. The
concept for the video is based on the film ‘They Live’ (1988) by John Carpenter and performance
shots by ‘Quad Damage’ local heavy metal band.
For conceptual shots we are planning to follow the plot of the movie in which we were inspired by
the film’s social commentary on consumerism really spoke to us and we thought it would be fitting
for our music video. What we are planning to create for our conceptual side of the music video is a
take on an average person’s life but shown as a mindless consumer. How we are planning to do this
is by dressing up a number of people as zombies to portray this idea with statements printed on
their t-shirts such as ‘obey, designer, this costs a lot of money’ etc. to show how our capitalist
society is run.
Being that one of the band members is in our group gave us a major advantage as we knew exactly
who were we targeting but we also did some research on who would listen to heavy metal/dubstep
through looking at different forums and blogs like http://www.dubstepforum.com and
http://www.metalhammer.co.uk/forumwe found this style of music is predominantly listened by the
young generations roughly varying from ages 12-25. We also wanted to look at the social classes of
this music following and saw a pattern of mostly lower middle class.
What we need:
Camera& Memory card
Tripod
Macintosh with Final Cut Pro and After Effects
Musical equipment e.g. Microphone, guitar, bass guitar, drums, amplifier, speakers
Make-up
Paper
Stapler
Printer
Sunglasses
Filming locations:
One of the band member’s (Jinesh) house in Kenton – performance shots
Harrow on the Hill streets
Daniel’s house and surroundings (Kenton)
Date Location Time Activities
7/11/2012 Harrow streets 9:00 am – 4:00 pm Conceptual shots
9/11/2012 Harrow streets 1:00 pm – 4:00 pm Conceptual shots
10/11/2012 Harrow streets 10:00 am – 3:00 pm Conceptual shots
14/11/2012 Kenton (Jinesh’s house) 9:00 am – 4:00 pm Performance shots
16/11/2012 Harrow streets 1:00 pm – 4:00 pm Conceptual shots
17/11/2012 Kenton (Daniel’s house) 10:00 am – 4:00 pm Conceptual shots