1. @RedThreadUU
UMC New Media ~tweets to RT posts
~organic tweets
~relevant media
@tweets and
@UofU_Views retweets
~tweets synced to photo uploads
~retweets of images featuring U and
RedThread
surrounding area ~Faculty-research focus
~"Expert" commentary on news items
~Student work/achievement
View from the U ~Community items
~photos from students, staff
and faculty
~highlighting campus
beauty, news/events, and
Content U-News
~Updated to feature social media channels
Areas of Emphasis: ~Multimedia News coverage
student work •Faculty/Research ~Traditional press releases (with more art/video
•Student Work/Profile when applicable)
•Campus Life
@UofUNews
Flickr •Events ~tweets synced
•News Experience Utah to UNews
~organic tweets
•Notable Achievement ~Focus on marketable ~relevant media
Facebook •Alumni aspects of the U: @tweets and
retweets
~videos •Community • Innovative Research
~photo albums • Outdoor Recreation
@uutah ~contests • Computing Pioneer
~tweets synced
to FB page
~links to content • Strength in Humanities/Arts
~organic tweets that fulfill “areas of • Student Experience
featuring content emphasis” • Athletics
from across UMC
• Urban proximity
network of channels
~retweets from other
YouTube/Vimeo
UofU twitter ~videos
accounts and U-
related tweets ~user engagement ("liking"/commenting) on outside YT/Vimeo
channels/videos

2. Social Media Mashup
• Central mashup stream featuring
central FB pages and Twitter lists
• Streams specific to platform:
Facebook, Twitter, Blogs/UMC
sites, Video, Photos
• Social media Directories:
Facebook, Twitter

3. Outdoor Rec Report
• Weather conditions: Wasatch,
Uintas, Arches - Moab, Zion Nat.
Park
• Snow Reports
• River-running Reports
• Trail Routes
• Trip Reports
• Blog Posts
• Related Multimedia

4. Content Is King
Content is the fuel that powers the U’s new media engine
and, like any other engine, without this fuel new media
efforts at the U would sputter and grind to a halt.
Types of Content
• Websites
• Video
• Images
• Campus News
• Events
• Blog Posts
• Facebook Posts
• Tweets