Keynote presentation for Future Artists lab 8 The fringe will become the mainstream but not as we knew it in the past. The next generation of the web promises this potential in an ethical and trusted way. https://www.futureartists.net/immersive-arts-lab-8-adventures-in-the-metaverse-a-virtual-conference

1. @cubicgarden
Ian Forrester
BBC R&D Senior Firestarter
@cubicgarden
Web3, Metaverse and a ethical internet

2. Making data & tech work for a better society
@cubicgarden

3. @cubicgarden | http://www.nehrlich.com

4. The existing reality
@cubicgarden | https://www.wired.com/2016/03/buckminster-fuller-brilliant-crank-lot-teach-silicon-valley/
You never change things by fighting the existing reality.
To change something, build a new model that makes the existing
model obsolete."
- Buckminster Fuller

5. @cubicgarden | https://medium.com/@sbroock/beyond-broadcast-and-social-media-game-engines-are-the-new-reality-engines-27af8014ca8
Decentralised web | Metaverse

6. @cubicgarden | https://www.dnvgl.com/to2030/technology/the-reality-of-ar-vr-and-mr.html
Metaverse

7. @cubicgarden | https://www.themoviedb.org/movie/10681-wall-e
Metaverse?

8. @cubicgarden | https://onezero.medium.com/the-privileged-have-entered-their-escape-pods-4706b4893af7
Escape reality
“Technology gave us the dream of a cocooned future.
Now we’re living it…”- Douglas Rushkoff

9. @cubicgarden | https://onezero.medium.com/the-privileged-have-entered-their-escape-pods-4706b4893af7
Simulated reality
He went on to explain his core problem with the Media Lab and
the digital universe these technology pioneers were envisioning:
“They want to recreate the womb.” As Leary the psychologist
saw it, the boys building our digital future were developing
technology to simulate the ideal woman - the one their
mothers could never be... - Douglas Rushkoff

10. @cubicgarden | https://onezero.medium.com/the-privileged-have-entered-their-escape-pods-4706b4893af7
Simulated reality
Unlike their human mothers, a predictive algorithm could anticipate
their every need in advance and deliver it directly, removing every
trace of friction and longing. These guys would be able to float
in their virtual bubbles — what the Media Lab called “artificial
ecology” — and never have to face the messy, harsh reality
demanded of people living in a real world with women and
people of color and even those with differing views. - Douglas
Rushkoff

11. https://leannbaxterdigitaldiversity.files.wordpress.com/2014/03/google-bus-photo.jpg | https://www.theguardian.com/world/2014/jan/25/google-bus-protest-swells-to-revolt-san-francisco
Messy reality?

12. @cubicgarden | https://www.inquirer.com/news/philadelphia/a/philadelphia-defund-police-black-lives-matter-20201021.html
Harsh reality?

13. Public service
“We respect each other and celebrate our
diversity”
@cubicgarden | https://www.flickr.com/photos/noodlepie/7256071790

14. @cubicgarden | https://www.sacbee.com/news/california/article219467495.html | https://www.latimes.com/local/lanow/la-me-ln-snapcrap-20181008-story.html
Technology without direction

15. @cubicgarden | https://onezero.medium.com/the-privileged-have-entered-their-escape-pods-4706b4893af7
Simulated reality
Climate, poverty, disease, and famine don’t respect
the “guardian boundary” play space defined by the
Oculus VR’s user preferences. Just as the billionaires
can never, ever truly leave humanity behind, none of us
can climb back into the womb - Douglas Rushkoff

16. Who has the power?

17. Who is really in control?
https://vrscout.com/news/5-million-dollars-oculus-store-christmas/ | https://www.theverge.com/2020/8/19/21375118/oculus-facebook-account-login-data-privacy-controversy-developers-competition

18. Silicon valley’s surveillance capitalism
www.recode.net/2017/12/18/16787624/noam-cohen-know-it-alls-book-silicon-valley-libertarianism-democracy-kara-swisher-decode-podcast | https://www.flickr.com/photos/kk/2327398152
Mark Zuckerberg is “deluded” by his own faith in Facebook’s ability to
be a force for good in the world - Noam Cohen

19. Surveillance capitalism in the metaverse
https://www.theguardian.com/technology/2019/jan/20/shoshana-zuboff-age-of-surveillance-capitalism-google-facebook | https://www.themoviedb.org/movie/656690-the-social-dilemma

20. Remember the purpose of cardboard
@cubicgarden | https://arvr.google.com/cardboard/

21. Everybody can build and participate
@cubicgarden | http://blogs.bcu.ac.uk/cebe/2017/06/08/happy-birthday-sir-tim-berners-lee/

22. Open source for all
@cubicgarden | https://awesomeopensource.com/projects/augmented-reality

23. Open sourcing tilt brush
@cubicgarden | https://www.bbc.co.uk/news/technology-55826249 | https://opensource.googleblog.com/2021/01/the-future-of-tilt-brush.html

24. Open source future for tilt brush
@cubicgarden | https://www.rockpapershotgun.com/tilt-brush | https://opensource.googleblog.com/2021/01/the-future-of-tilt-brush.html
Google has now announced it is discontinuing work on the
app but making the code publicly available. Google is
effectively letting anyone with the knowledge make their
own version of the app - a rare move for the company
... there has been an outpouring of relief from artists and
enthusiasts who have created works for the platform.

25. Adaptive immersive audio for all
@cubicgarden | https://www.bbc.co.uk/rd/blog/2017-10-perceptive-radio-on-your-smartphone

26. Public service in the metaverse

27. Public service in the metaverse?
@cubicgarden | https://crystaltips.typepad.com/wonderland/2006/05/radio_1s_one_bi.html

28. Public service AR project
@cubicgarden | https://www.youtube.com/watch?v=ptZdcuUbTfk

29. WebVR starter kit to A-frame
@cubicgarden | https://youtu.be/LjPalKQjEIc | https://hacks.mozilla.org/2019/02/webvr-starter-kit-mozilla-glitch/ | https://aframe.io/

30. Next generation of the internet

31. Public service in the age of the internet?
@cubicgarden | https://www.bbc.co.uk/news/av/technology-43785558 | https://www.theguardian.com/books/2018/apr/16/the-people-vs-tech-review-jamie-bartlett-silicon-valley

32. Public perception of data
@cubicgarden | BBC audience survey 2020
think it's important to have more control and
access to data collected about them
think it's important to have simpler ways to
manage personal data and privacy settings
think it's important they can easily revoke
access to personal data, if they change their
minds
86 %
85 %
82 %

33. Public perception of data
@cubicgarden | BBC audience survey 2020
There are low levels of public trust, concern and unease about how
organisations use data
There is an appetite for alternatives that offer greater control over
personal data and greater oversight from regulatory bodies
Early indications show the idea of a personal data store may appeal
to audiences

34. The centralised model has its limits
@cubicgarden | https://redecentralize.org/blog/2021/01/18/centralization-is-a-danger-to-democracy.html
“After the violent events at the US Capitol
social media monopolists are finally waking up
to the reality that centralisation is dangerous;
with power over daily communication of
hundreds of millions of users comes
responsibility perhaps too big even for Big
Tech.” - Redecentralize

35. Move fast and break democracy
@cubicgarden | recode.net/2017/12/18/16787624/noam-cohen-know-it-alls-book-silicon-valley-libertarianism-democracy-kara-swisher-decode-podcast | flickr.com/photos/kk/2327398152

36. @cubicgarden | https://www.themoviedb.org/movie/656690-the-social-dilemma
Single point of failure/misuse

37. @cubicgarden | https://www.nytimes.com/2018/04/10/magazine/cambridge-analytica-and-the-coming-data-bust.html
Weaponised psychology

38. @cubicgarden | https://www.slideshare.net/Nomensa/dark-patterns-in-ux | Addiction by Design by Natasha Dow Schull | https://uxknowledgebase.com/dark-patterns-3b41ed7a690e
Metaverse dark patterns, soon?

39. @cubicgarden | https://webfoundation.org/2019/12/i-invented-the-world-wide-web-heres-how-we-can-fix-it/ | https://www.wired.co.uk/article/is-the-internet-broken-how-to-fix-it
Fixing a broken internet

40. Personal data systems
@cubicgarden | https://www.bbc.co.uk/rd/blog/2019-06-bbc-box-personal-data-privacy | https://www.youtube.com/watch?v=-RoINZt-0DQ

41. Solid project
@cubicgarden | https://solidproject.org/ | https://www.wired.co.uk/article/inrupt-tim-berners-lee

42. Trust
Trust is the foundation of the BBC:
we are independent, impartial and honest
@cubicgarden | https://www.flickr.com/photos/noodlepie/7256071790

43. @cubicgarden | https://www.bbc.co.uk/news/technology-48825413
BBC Box project

44. BBC Box project
● Education (addressing data literacy)
● The Platform (user experience, data exchange, personal
data store, technical standards)
● Data Governance (Best practice and setting standards)
● Services (BBC and third party partnership potential)
@cubicgarden | https://www.bbc.co.uk/rd/projects/bbc-box-personal-data-management-privacy

45. Distributed and a fairer internet
@cubicgarden | https://theconversation.com/web-3-0-the-decentralised-web-promises-to-make-the-internet-free-again-113139 | https://redecentralize.org/

46. Re-decentralise the internet
@cubicgarden | https://redecentralize.org

47. @cubicgarden | https://www.techrepublic.com/article/amazon-reveals-reason-for-last-weeks-major-aws-outage/
There is no cloud, only infrastructure

48. The network of trust
@cubicgarden | https://hackernoon.com/centralization-vs-decentralization-the-best-and-worst-of-both-worlds-7bfdd628ad09

49. Decentralised | Centralised
@cubicgarden | https://www.wired.co.uk/article/signal-vs-whatsapp

50. Peer to peer revolution
@cubicgarden | http://money.cnn.com/2014/09/30/news/firechat-hong-kong-protest/index.html

51. D-web (Decentralised web)
@cubicgarden | https://hacks.mozilla.org/2018/07/introducing-the-d-web/ | https://edgeryders.eu/t/a-radically-new-internet-a-study-on-p2p-protocols-and-mesh-networks/9802

52. Fediverse (federation/universe)
@cubicgarden | https://www.fediverse.space/ | https://www.theverge.com/2019/12/12/21012553/twitter-bluesky-decentralized-social-network-developers-reaction-mastodon-activitypub

53. 40 million+ clients and growing
@cubicgarden | https://the-federation.info/

54. Decentralisation bluesky...
@cubicgarden | www.theverge.com/interface/2019/12/12/21011055/twitter-decentralization-jack-dorsey-blue-sky-app-net-dalton-caldwell | https://twitter.com/jack/status/1204766078468911106

55. Decentralisation bluesky...
@cubicgarden | https://matrix.org/_matrix/media/r0/download/twitter.modular.im/981b258141aa0b197804127cd2f7d298757bad20

56. Better social networking
@cubicgarden | https://planetary.social/#section-better

57. One open protocol
@cubicgarden | https://a9z.dev/blog/5-fediverse

58. Small networks loosely joined

59. Scale is the enemy of humanity
@cubicgarden | https://kk.org/thetechnium/1000-true-fans/

60. 1000 true fans
@cubicgarden | https://kk.org/thetechnium/1000-true-fans/
First, you have to create enough each year that you can earn, on average, $100 profit from
each true fan. That is easier to do in some arts and businesses than others, but it is a good
creative challenge in every area because it is always easier and better to give your existing
customers more, than it is to find new fans
Second, you must have a direct relationship with your fans. That is, they must pay you
directly. You get to keep all of their support, unlike the small percent of their fees you might get
from a music label, publisher, studio, retailer, or other intermediate. If you keep the full $100 of
each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for
most folks - Kevin Kelly

61. Human scale social networking
@cubicgarden | https://friend.camp/about | https://github.com/hometown-fork/hometown

62. Human values, changing the measurement
@cubicgarden | https://www.bbc.co.uk/rd/projects/digital-wellbeing | http://www.humanvalues.io

63. The metaverse is missing...

64. @cubicgarden | https://europa.eu/youreurope/citizens/consumers/internet-telecoms/data-protection-online-privacy/index_en.htm
Data ethics

65. @cubicgarden | https://europa.eu/youreurope/citizens/consumers/internet-telecoms/data-protection-online-privacy/index_en.htm
Data privacy by default

66. @cubicgarden | https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/human-data-interaction
Human Data Interaction
Legibility – the process of understanding and making data and analytics algorithms both
transparent and comprehensible to people, which refer to data and processing
Agency – the power of handling data and to systems that process data to give people the
capacity to control, inform, and correct data and inferences
Negotiability – the dynamic relationship that emerge regarding data and how the
individual understanding and attitudes change over time.

67. @cubicgarden | https://datatransferproject.dev/ | ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-data-portability/
Data portability

68. View source code
@cubicgarden | https://www.themoviedb.org/movie/603-the-matrix

69. @cubicgarden | https://www.instagram.com/p/BaXUjJfh2xl/ | https://tykn.tech/self-sovereign-identity/ | https://www.coindesk.com/path-self-sovereign-identity
Portable identity

70. @cubicgarden | https://www.extremetech.com/internet/280808-go-self-sovereign-how-to-own-your-identity-on-the-internet | https://www.maxamundo.com/ssi/index.php/wireframe
Self-sovereign identity

71. Cautionary tale: blended reality

72. @cubicgarden | https://mwilmink.wordpress.com/
Blended realities

73. @cubicgarden | https://www.theverge.com/2019/10/12/20908824/mark-ar-google-cloud-anchors-social-art-platform-harassment-moderation | https://devpost.com/software/virtual-graffiti
AR graffiti

74. https://www.wired.co.uk/article/snapchat-launches-local-lenses | https://mobile-ar.reality.news/news/snapchat-drapes-statue-liberty-american-flag-for-fourth-july-augmented-reality-lens-0200179/
AR graffiti?

75. @cubicgarden | https://lifehacker.com/augmented-reality-showdown-pokemon-go-vs-ingress-1783801702 | https://www.bbc.co.uk/news/business-55864608
Crossing over

76. @cubicgarden | https://anticipatingarrevolution.wordpress.com/ | https://blogs.ubc.ca/bryleighw/2017/06/29/culture-jamming-assignment/
Culture jamming

77. @cubicgarden | https://medium.com/curiouserinstitute/a-game-designers-analysis-of-qanon-580972548be5
...this is not a game

78. @cubicgarden | https://medium.com/curiouserinstitute/a-game-designers-analysis-of-qanon-580972548be5
...this is not a game
“After the violent events at the US Capitol social media
monopolists are finally waking up to the reality that
centralisation is dangerous; with power over daily
communication of hundreds of millions of users comes
responsibility perhaps too big even for Big Tech. For years
Facebook and Twitter were unwilling to enforce their own rules
against those inciting violence, in fear of upsetting a substantial
part of their userbase. Now, by banning the accounts of
Donald Trump and peddlers of QAnon conspiracy theory
they are hoping to put the genie back in the bottle, and go
back to business as usual”

79. www.themoviedb.org/movie/680438-after-truth-disinformation-and-the-cost-of-fake-news | https://www.bbc.co.uk/beyondfakenews | foundation.mozilla.org/en/campaigns/eu-misinformation/
Mis/dis-information and unreality

80. Want more?

81. My public service internet notes
@cubicgarden | https://cubicgarden.com/tag/publicserviceinternetnotes/
cubicgarden.com/tag/publicserviceinternetnotes

82. @cubicgarden | https://www.bbc.co.uk/rd/projects/public-service-internet | Public service internet notes - https://cubicgarden.com/tag/publicserviceinternetnotes/
Ian Forrester
@cubicgarden
ian.forrester@bbc.co.uk
Thank you for listening, any questions?