18. What is perceptive media? Broadcasting
“Internet technologies and sensibility to create something
akin to a personal theatre experience in your living room...”
21. The attention economy Broadcasting
“Wanting people to listen, you can’t just tap
them on the shoulder anymore.You have to hit
them with a sledgehammer, and then you’ll
notice you’ve got their strict attention”
- John Doe
43. Felt ‘More Engaged’ Case Study
4%
24%
1%
9% 63%
Strongly agree
Agree
Don't know
Disagree
Strongly disagree
44. Enjoyment Case Study
With Personalisation Without Personalisation
4%
18%
16%
42%
20%
Liked a lot
Liked slightly
Neither liked or disliked
Disliked slightly
Disliked a lot
5%
8%
12%
42%
32%