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A future for TV?




Ian Forrester| @cubicgarden | Senior “firestarter” Producer
Broadcasting...




http://www.flickr.com/photos/shaunn/3979899772/
Broadcasting to everyone




http://www.flickr.com/photos/feuilllu/302001867/
One Way Communication




http://www.flickr.com/photos/lonecellotheory/432658896
Public purpose




http://www.flickr.com/photos/steeljam/6479389045
Enchanting and Engaging Stories?




http://www.flickr.com/photos/boonlee89/6462543711
Broadcasting? Lets change the rules




http://www.flickr.com/photos/gabrielap93/6205964186
Around the Campfire: The Ghost Story




http://www.flickr.com/photos/smcgee/234278571
What Happened?




http://www.flickr.com/photos/87913776@N00/3241512841
Context, Mood, Body Language...




http://www.flickr.com/photos/rkeetch/2333189037/
The Comedy Conundrum




http://www.flickr.com/photos/theeerin/
“Hello, insert location”




http://www.flickr.com/photos/theeerin/4716840013
Not Personalised, its customised




http://www.flickr.com/photos/theeerin/4716840013
Storytelling is about the Variables
Perceptive Media




                “Using internet technologies and sensibility to create something
                   closer to a personal theatre experience in your living room...”

http://www.flickr.com/photos/ericmay/4800495049
The State of the Art?




http://www.flickr.com/photos/factoryjoe
Old hat online
Scale is the name of the game




http://www.flickr.com/photos/thomashawk/2189615343
Change the game




http://www.flickr.com/photos/doug88888/4551753154
Balance of power has shifted
Sensors in your living room
Moving from the Explicit to the Implicit




http://www.flickr.com/photos/pjanvandaele/4034179415/
We all generate a ton of Micro Data




http://smartdesignworldwide.com/thinking/digital-life/one-dogs-adventures-with-the-internet-of-things/
Media as wallpaper




http://www.flickr.com/photos/chrisbartow/5835428673/
The Attention Economy




                           “Wanting people to listen, you can’t just tap
                           them on the shoulder anymore. You have to
                           hit them with a sledgehammer, and then you’ll
                           notice you’ve got their strict attention”
                                                                - John Doe

http://www.themoviedb.org/account/LaTropa64
Quote from New Line Cinema’s “Se7en”
Sometimes... just a tickle will do




http://www.flickr.com/photos/d_lee/2394548742
Highly Relevant




http://www.imdb.com/title/tt0114369/
Se7en – © 1995 - New Line Cinema
Media Re-Imagined




http://www.imdb.com/title/tt0259711/
Vanilla Sky – © 2001 – Paramount Pictures
Simpler than you can imagine




https://trakt.tv/show/flashforward
Flash Forward – © 2009 – ABC
Narrative on Rails




http://www.flickr.com/photos/ag2r/4437697015
Changing reality
Perceptive Media Demo “Breaking Out”




   http://www.futurebroadcasts.com
Storytelling like you've never experienced




http://www.flickr.com/photos/_lovenothing/2653876216
In the future we will change reality...
Thank You...




Ian Forrester | @cubicgarden | Senior Firestarter


#perceptivemedia
http://www.futurebroadcasts.com

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