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Understand innovation
1.
Faculty of Technology
Management MBA in Technology Management © Gordon Graham 2008
2.
understand Innovation in five
minutes © Gordon Graham 2008
3.
What can you
learn from this? • What innovation is • Why it’s important • The types of innovation • The degrees of innovation © Gordon Graham 2008
4.
What is innovation? Hundreds
of similar definitions can be found in the literature. Here is the one I use, adapted from various sources: “Innovation is the profitable implementation of ideas.” © Gordon Graham 2008
5.
A Broad, American
Perspective: "Implementing new ideas that create value.” - Innovation Network, U.S.A. "The intersection of invention and insight, leading to t the creation of social and economic value." - U.S. National Innovation Initiative © Gordon Graham 2008
6.
What about the
Brits? "The development of new ideas and their economic a application as new products or processes." - U.K. Dept. Trade and Industry © Gordon Graham 2008
7.
An innovation can
increase profits on the value side (customers value an innovation enough to pay more for it) . . . © Gordon Graham 2008
8.
. . .
or the cost side (the company produces a product offering in a more efficient way). © Gordon Graham 2008
9.
Either way, value
is created for the firm and the consumer. $ © Gordon Graham 2008
10.
What are the
essential ingredients, or elements, of an innovation ecosystem? * * * * ** * * * * © Gordon Graham 2008
11.
There are many.
They are rooted in national culture and can take years to develop: Trust, Curiosity, Tolerance of Diversity, Faith, Confidence, Lack of Fear, the Will to a) make the world a better place and b) wreck the status quo c) take risks and fail. © Gordon Graham 2008
12.
Some firm-level elements
include: a written innovation strategy, a filter, an innovation process, a rewards and recognition system, humility, respect for seemingly insignificant technologies/competitors (healthy paranoia) etc. © Gordon Graham 2008
13.
An invention is
different from an innovation at any particular time in that it doesn’t have commercial value but . . . © Gordon Graham 2008
14.
. . .
it may have in future. © Gordon Graham 2008
15.
Think of invention
as the laying of an egg, innovation as the laying, incubation and hatching. © Gordon Graham 2008
16.
There is no
shortage of ideas and inventions in the world. The challenge is to introduce these successfully to a market. © Gordon Graham 2008
17.
Only then can
the idea/invention be called an innovation. © Gordon Graham 2008
18.
In other words,
innovation requires interplay between a product offering (technology) and a market (people). © Gordon Graham 2008
19.
Hard science +
Social science. © Gordon Graham 2008
20.
A market can
be inside or outside the firm’s physical walls. © Gordon Graham 2008
21.
Why is innovation
important? © Gordon Graham 2008
22.
Innovation reduces waste
and environmental damage. © Gordon Graham 2008
23.
Innovation creates growth,
increases productivity, and economic wealth (avoids stagnation). © Gordon Graham 2008
24.
Innovation provides better
goods and services at a cheaper price – higher standard of living. © Gordon Graham 2008
25.
More interesting work
for employees. © Gordon Graham 2008
26.
Old strategies get
replicated and, consequently, margins get squeezed. © Gordon Graham 2008
27.
Survival! Source: United Kingdom
Dept. Trade and Industry © Gordon Graham 2008
28.
What are the
types of innovation? © Gordon Graham 2008
29.
Numerous types .
. . © Gordon Graham 2008
30.
. . .
but all these labels just describe where something new, better or different occurs. © Gordon Graham 2008
31.
BROADLY: © Gordon Graham
2008
32.
Product
Process Service Business model Value Market © Gordon Graham 2008
33.
. . .
and many more, depending on level of detail. Basically, innovation can occur anywhere in the firm’s business by anyone. We all have great potential! © Gordon Graham 2008
34.
Note!
There is another type that needs to be considered separately. This is “disruptive innovation,” a term first coined by Clayton Christensen. Disruptive innovation refers to a firm’s strategy relative to other firms. Often, low-cost business models and “good enough” solutions/products for low-end and/or non- consumers © Gordon Graham 2008
35.
The degrees of
innovation. © Gordon Graham 2008
36.
Once again, many
labels . . . © Gordon Graham 2008
37.
. . .
however, they all describe the degree of change required by the innovating firm and/or the market. © Gordon Graham 2008
38.
Incremental (sometimes called “continuous”
or “evolutionary” or “small”) © Gordon Graham 2008
39.
Semi-radical © Gordon Graham
2008
40.
Radical (sometimes called “discontinuous”
or “revolutionary” or “big”) © Gordon Graham 2008
41.
Incremental and radical
innovations need to be managed differently. © Gordon Graham 2008
42.
Here’s a quote:
"He who innovates will have for his enemies all those who are well off under the existing order of things, and only lukewarm supporters in those who might be better off under the new." Niccolo Machiaveli, The Prince © Gordon Graham 2008
43.
Thanks!
I completed an MSc dissertation on Innovation in Taiwanese/Chinese companies active in multiple international markets. Please feel free to get in touch if your firm is working in China, Taiwan e etc., as I’m interested in these areas. Gordon@ westportwire.com © Gordon Graham 2008
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