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1. PERSONAL BRAND EXPLORATION
Curtis Johnson
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. Hello nice to meet you,
I’m Curtis Johnson born in Philly raised in GA. So with that being
said all my life I never really fit in, whenever I would go to these
places in GA or PA I would sound like i'm from whichever place I last
visited. So it pushed me into a corner, I was closed off, an introvert.
When I turned 18 I joined the military and later on went to places like
Australia, Guam, Japan, and Okinawa came to a big realization in
my life. People are different but their goals are the same. We all
want some sort of fame or riches. My purpose after this realization
was to help them achieve that.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Management
• A & R
• CEO of Connect
BRAND ARCHETYPE - Me Being
An adventure makes me different
than others. I’m willing to be open-
minded and resourceful. So ideas
from other places or ideas from
other people would help me
succeed.
Professional Artist develop for Music Industry

4. [Entertainnent Industry Execs ]
TARGET AUDIENCE
Gary Jones
Outreach Plan:
• Finish my app Elevator pitch and Presentation
• Find out who his wife is, Keep asking around for him.
• 3 Months after talking to him to show a beta of app.
[President] at [Full Sail]
Alexa Abrams
Outreach Plan:
• Creating a eared resume for a internship for Sony
Music.
• Via LinkedIn or email .
• After trying to connect I will follow up a week after .
[Recruiter] at [SONY]
Kevin Lee Outreach Plan:
• Figure out the third person to the third person .
• Through instagram I will try to contact or through his
A&R team .
• After contacting I will double down and try to contact
again.
[CEO] at [QC]

5. GOALS
Short Term: (Immediately After Graduation,2023)
• Interning with QC Music.
‣ 100% completion of this Goal.
Mid Term: (2023)
• Finish my personal development App.
‣ 90% of the app will be finished in begging of
2023.
Long Term: (2023)
• Getting my talent agent licenses.
‣ 100% of licenses finished in 2023

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Excel
SOFT
HARD
Adept
Ability to make/organize schedules Novice
Social skills Adept
Presentation skills Novice
Marketing Campaign Management
SOFT
HARD
Adept
Creating Business Reports Adept
Team Management Adept
Self-Starter Expert

7. I will help artists develop themselves
professionally by getting them certifed in
criteria that propel them further in the music
industry.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Getting a venue booked out, Booking
agent
• Artist Management, The pressure, of
releasing and promoting an album
• Marketing, Promoting an artist's album,
buying ad spots.
Education:
• Pre insurance Licenses

9. COMPETITION
Demtri Kelley
Industry Experience:
• Artist Management
• Music Publishing
• Artwork development
Education:
• Zero
Leadership Experience:
• Military
• Ceo of TGE ENT
Skills and Proficiencies:
• Beat maker 7 endorsements
• Project management 10 endorsements
• Artwork designer 5 endorsements
Curtis Johnson
Overall Online Presence:
• Constantly posting on IG page and personal website
• Superior 90 out of 100
Industry Experience:
• Artist Management
• Music Publishing
• Artwork development
Education:
• Some College
• Pre license
Leadership Experience:
• Military
• Lead at work
Skills and Proficiencies:
• Project Management
• Ability to make/organize schedules
• Presentation skills
• Music publishing
Overall Online Presence:
• Active on Instagram daily posting,
• Grade: Average, 60 out of 100

10. COMPETITION
Eric Silver
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Curtis Johnson
Industry Experience:
• Red Light Management
Education:
• University of Massachusetts Amherst
Skills and Proficiencies:
• A&R 65 endorsements
• Music Licensing ( Endorsed by Joel T, Jordan)
• Music Publishing ( Endorsed By rich eras )
Overall Online Presence:
• https://www.linkedin.com/in/ericsilver01?lipi=urn%3Ali%
3Apage%3Ad_flagship3_profile_view_base_contact_de
tails%3BqK32Ub8VQmORLw7Yd4Kp%2Fw%3D%3D,
• Profile linked above they have over 500 + connections
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Artist Management
• Music Publishing
• Artwork development
Education:
• Some College
• Pre license
Leadership Experience:
• Military
• Lead at work
Skills and Proficiencies:
• Project Management
• Ability to make/organize schedules
• Presentation skills
• Music publishing
Overall Online Presence:
• Active on instagram daily posting,
• Grade: Average, 60 out of 100

11. BRAND POSITION
FOR ENTREPRENEURS AND ARTISTS WHO NEED A
BETTER WAY TO COMMUNICATE AND BRAND
THEMSELVES, I WILL PROVIDE A MORE ACCESSIBLE
AND MORE EFFECTIVE WAY TO COMMUNICATE WITH
INDUSTRY TEAM MEMBERS AND EXECUTIVES BECAUSE
OF MY ABILITY TO GO OUT OF MY WAY TO MAKE SURE
WHAT YOU NEED NETWORKING WISE IS
ACCOMPLISHED.
“ODDIII”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Winter Music Conference
‣ Miami Beach, March 2023
• Joining AFM central Florida Musician Association
‣ Central florida, joining in 2023
• Music business Association
‣ Joining this summer
Digital Marketing
• Primary Content: Content that’ll be usually posted online is
marketing for my artist, new content for my artist, and updates
on my social network will work in tandem with weekly
releases.
• Primary Tools: the majority of my audience resides on social
networking platforms. So posting weekly content on there
helps me and my artist-audience in the know, and my artist
stays engaged with my target market.
• Website: I will use my website to convey promotional material
for me, my company, and the artist my team and I are
currently working with.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I will seek is a mentor that’s in a position
that I would want to fill. Such as an artist management
mentor. I already have one in mind he used to attend
full sail. His name is Darlly and he already does some
of the things I want to pursue.
Formal Education
• Music Business, Business Management
Technical Skills
• Music Publishing License October 2022
• Getting an internship for a marketing company march
2023
• Creating business reports will have to be something I
learn on my own time through certificates.
Soft Skills
• Being a self-starter is something I work on every day
that will help me become a better professional
developer.
• Team management is something that full sail prepares me for.
Also, I'm currently doing many networking events with other
entrepreneurs to help me work on my self start the skill.

14. Curtis “Oddiii”Johnson
The typical problem is that artists or companies don't have the right doors
open and communicate with the wrong people for the projects that need to
be accomplished. I focus on artists’ and companies’ relationships with other
companies and artists. In 2022, I successfully networked for my artist Saucy
Kb with over 20 different individuals, furthering his career and getting my
artist Saucy KB within six months of working with me to sit down with an
A&R for QC music.

15. REFERENCES
Silver, E. (2020). System recordings - music for people
who listen. systemrecordings. Retrieved May 8,
2022, from https://www.systemrecordings.com/
Music, S. (2019, November 11). Job search - sony
music. Sony Music Entertainment. Retrieved May
8, 2022, from https://www.sonymusic.com/job-
search/
Jones, G. (2022). gary Fullsail. Twitter. Retrieved May
8, 2022, from https://twitter.com/garryatfullsail
Abrams, A. (n.d.). Alexa Abrams (she/her) - specialist,
talent acquisition - linkedin. Retrieved May 9,
2022, from https://www.linkedin.com/in/alexa-
abrams
Sanneh, K., & Seabrook, J. (2017, December 11). How
coach K guides Atlanta's hip-hop stars. The New
Yorker. Retrieved May 8, 2022, from
https://www.newyorker.com/magazine/2017/12/18/
how-coach-k-guides-atlantas-hip-hop-stars
Beats, gemtracks. (2022). 20+ Top Music Conferences
and events to attend in 2022: Artist Networking +
Marketing. Gemtracks Beats. Retrieved May 8,
2022, from
Development, H. 31. (2022). About. About | Central
Florida Musicians' Association. Retrieved May 8,
2022, from https://afm389.org/about
Business, M. (2021, July 1). Events. Music Business
Association. Retrieved May 8, 2022, from
https://musicbiz.org/events/