Responsibility of creating and managing library websites is now a shared responsibility among individuals in many libraries due to increased use of content management systems. As the content manager for the library website, how much do you know about your library website? In this session, the presenter will discuss how to perform a web audit for library websites not only to ensure accuracy and currency of information, but also increase the efficiency in management of the library website. Tips will also be provided on how to empower content editors to keep the library website fresh with up-to-date information.

1. 2015 LITA Forum
#litaforum
Life After Going Live:
Up-to-date or Outdated?
Vincci Kwong

2. Quick Poll
• How many people in your library is
responsible for creating and maintaining
information on the website?
• How many webpages do the website
have?
• On average, how often is webpages
updated?
• How do you find out if webpage is
created or deleted?

3. Content Audit

4. Why Audit?

5. What do I need to conduct an audit?
• Time
• Tools
• Personnel
• Technical skills

6. Step 1. Create Content Inventory
• Information to include:
 Page title
 Browser title
 Page Owner
 Attached files (e.g. Word, Excel, images, videos etc.)
 Link to other webpages
 Date last modified
 Last modified by
 Folder the webpage belongs
 URL

7. Step 2. Check Page Title and URL
• Is the page title meaningful?
• How long is the URL?
• Is the URL unique?

8. Step 3. Check Description
• Does the description accurately represent
content on the webpage?
• Is the description too long?
• Is the description written for humans or
search engines?

9. Step 4. Check Content
• Is content dated?
• Does the content helps to answer a
question for your users?
• Is the content accurate?
• Is there typos or grammatical errors?
• Is layout of content too crowded?

10. Step 5. Check Keywords
• Do you put in keywords in meta or tag
field?
• How many keywords did you have?
• Are the keywords good?

11. Step 6. Check alt Tags
• Each image should have alt tags and
title.
• Alt tags should be descriptive.

12. Step 7. Check Last Updated
• When is the page last updated?
• While not every page requires an
updated, it does warrant a review!

13. Tips for a Successful Audit
• Create audit inventory based on library
missions and goals
• Determine achievable scope
• Establish timeline based on website size
• Launch audit during downtime
• Provide clear and detail instruction

14. Ways to Empower Content Editors

15. Questions?
Feel free to contact me at
Vincci Kwong
• vkwong@iusb.edu
• 574-520-4444