Carrie Vanston, VP Communications at TFI, provides individuals and organizations five keys to create and grow engaged and innovative cultures that are cutting-edge, with strong purpose and the inclusion of all stakeholders. Attendees learn practical ways for staying ahead of the latest industry trends and creating caring environments that encourage high quality recruits, retainment of employees, happy customers, and greater productivity and profit.

1. Copyright © 2015, TFI - MiniTrends
Five Keys to an
Engaged &
Innovative Culture
Carrie Vanston
VP of Communications
Culture Coach, Workshop Director, Facilitator
cvanston@tfi.com
Technology Futures, Inc.
MiniTrends Project
(512) 258-8898
www.MiniTrends.com  www.TFI.com
Images: TFI and IEEE
Central Texas
Consultants
Network
Sept. 23, 2015
Ausitn, Texas

2. Source: Andertoons.com
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Foresight
&
Engagement
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Five Keys To
An Engaged &
Innovative
Culture
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Key 1:
Connect
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Encourage
interaction,
connection,
and personal
support between
and at all levels

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Value us as individuals
 Interaction
 Work Space
 Work / Home
 Listen
 Respect
 Humor
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Photo: Clipart.com (Vital Images)

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Greenling: Locally Grown, Organic
Food Delivery
 Cookie Monster
 The Bear
 Mango Maven
 Rusty Pies
 Keeper of the Peas
 Señor Spinach
 Sage Advisor
 Candied Yams
 Curry Courier
 Greenskeeper
 Sargent Pepper
 Bringer of Good Thyme
 Deuce Bigalow
 Carrot-top
 The Penguin
 Krispy Kreme
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The Staff

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Care About Our Opinions
and Ideas
 Interesting Work
 Challenge
 Praise
 Responsibility /
Autonomy / Trust
 Sharing through Writing and Speaking
 Public Recognition
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Photo: Clipart.com (Vital Images)

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Connected to Something Larger
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The Good
Service to others
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“To democratize the skies”

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The True
Discovery and advancing human knowledge
“Empowering the innovators
of the world to do more.”
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The Beautiful
Excellence and creation of beauty
“To enable people to experience
the joy of driving”
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The Heroic
Change/improve the world
standing by your beliefs
“Enabling Americans to perform
extraordinary acts in the face of
emergencies”
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Engaged Companies
 Value us as
individuals
 Care about our
opinions and ideas
 Have a purpose connecting
us to something larger
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Organizing the world’s information and
making it universally accessible and useful.
Guiding Principles:
- Make money without doing evil
- Work challenging and challenge fun
- Flat organization with collaborative environment.
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Laughter,
Caring,
Fun!
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Photos: amateurgourmet.com, styledesignluxury.blogspot,Wikipedia

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Time off for Innovation
20% for individual projects
Half of all new products including:
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Source: Google Images

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Key 2:
Discover
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Discovering
and capturing
minitrends
and new ideas

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MiniTrends Search Strategies
 Follow the Money
 Analyze Frustrations
 Take Note of Demographics
 Search for Convergence
 Examine Limits
 Follow the Leaders
 Consider Human Nature
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MiniTrends Process:
Representative
Regular, Ongoing
Schedule
Recorded and Shared
Inclusionary Tactics
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Photo: Clipart.com (Vital Images)

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Neste Oil Company (Finland)
Innovation Committees
• Innovation Search Committee
• Innovation Assessment Committee
• Innovation Implementation
Committee

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Key 3:
Develop
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Advocate for
development,
education,
and growth

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Personal Development
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Photos:financialfreedomcreator.com, precisionnutrition.com, waylandlibrary.com

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Professional Development
Ideas! Insight!
Inspiration!
 Conferences
 Presentations
 Workshops
 Professional Groups
 Degrees / Certifications
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Photo: TFI

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Organizational Development
 In-House Workshops
 Conferences
 Programs
 Community
Partnerships
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Photo: TFI

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Fortune’s
“100 Best Companies to Work For”
Average training in 2014:
Managers = 78 hours
Professionals = 94 hours
Nearly 80% higher than 1998
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Key 4:
Collaborate
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Maximum
involvement
analyzing best
minitrends
and ideas

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Techniques
 Opportunity
Wheels
 Nominal Groups
 Delphi Studies
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Photo: TFI

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Key 5:
Incorporate
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Integrate
best ideas
into
business
strategy &
plans.
Continue feeding
new minitrends and
ideas into the funnel

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Integrate Best Ideas
 New Products, Processes,
or Ventures
 Improvements in Products or
Processes
 Acquisition
 Partnering
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Photo: Clipart.com (Vital Images)

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Sustain
The most successful ideas pave the
wave for the next round of minitrends
and ideas just around the curve!
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Five Keys To
An Engaged &
Innovative
Culture
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PAYOFF!!
Lower turnover rates
Better Recruits
Happier Customers
Higher Productivity
Higher Profits
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Photo: Clipart.com (Vital Images)

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Fortune’s
“100 Best Companies to
Work For”
Since 1998 outperformed the
S&P 500 Index by a ratio of 2 to 1!
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Source: Andertoons.com

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Five Keys
To An Engaged
& Innovative
Culture

38. Copyright © 2015, TFI - MiniTrends
Five Keys to an
Engaged &
Innovative Culture
Carrie Vanston
VP of Communications
Culture Coach, Workshop Director, Facilitator
cvanston@tfi.com
Technology Futures, Inc.
MiniTrends Project
(512) 258-8898
www.MiniTrends.com  www.TFI.com
Images: TFI and IEEE
Central Texas
Consultants
Network
Sept. 23, 2015
Ausitn, Texas

39. Copyright © 2015, TFI - MiniTrends
Resources:
 MINITRENDS: How Innovators & Entrepreneurs Discover & Profit
From Business & Technology Trends by Dr. John Vanston, Carrie
Vanston
 The One Thing: The Surprisingly Simple Truth Behind
Extraordinary Results by Gary Keller, Jay Papasan
 Think & Grow Rich by Napoleon Hill
 Conscious Capitalism: Liberating the Heroic Spirit of Business by
John Mackey, Raj Sisodia
 Technology’s Promise: Expert Knowledge on the Transformation
of Business and Society by William E. Halal
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