This document discusses social media tactics for nonprofits. It covers using Facebook, Twitter, and YouTube to engage audiences and promote events and fundraising. Key points include that the fastest growing demographic on Facebook is women over 55, Twitter users average 36 years old with high monthly growth, and YouTube can be used to thank donors with video and raise awareness of a nonprofit's cause. Nonprofits are encouraged to connect with fans, start discussions, promote events, and track engagement across various social media platforms.
7. The Audience The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
