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Rachleff's Corollary of Startup Success via
pmarca.com
The only thing that
matters is getting to
product/market fit.
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Could you get to
product/market
fit in one week?
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Why?
Make
information
modular in
order to
recombine
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EXERCISE
• Get out your post its
• List everything you like
about travel
• 1 item per post-it
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EXERCISE
• Get out your post its
• List everything you HATE
about travel
• 1 item per post-it
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2. CHUNKING
INTO AFFINITY GROUPS
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How?
•Put idea with like ideas
•No rules, just seek
patterns
•remix
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Play with possible models
Relationship
to other data
Credit: Steve Portigal
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Play with possible models
Frequency
Credit: Steve Portigal
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Play with possible models
Timeline
Credit: Steve Portigal
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What is
a frame
work?
A scaffold for
thinking about
a problem
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How?
• Select a framework
• Map post-its against it
• Do more
research/freelisting to fill in
blanks
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Why
Frameworks
?
Find missing
areas of inquiry
and fill them
in.
Photo credit Marc Phu
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How much/how often
PassionateIndifferent
Often
Rarely
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How much/how often
PassionateIndifferent
Often
Rarely
eating
weddings
Replace
shoelaces
?
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How much/how often
PassionateIndifferent
Often
Rarely
High Value –
Build here
High price
point
Requires
Marketing
Doomed
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EMPATHY
MAP
Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-
9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc
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User needs
go here
Offerings
goes here Opportunities!
Credit: Indi Young
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Photo credit: Indi Young
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PARTICIPATOR
Y ROADMAP
Learn more at eleganthack
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Freelist
your points
Chunk them
into themes
Map them to
a story arc!
Photo taken at Duarte Workshop
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Recap
• Generate Apart, Evaluate Together
• Diverse Teams, Diverse Ideas
• Time is a medium, design for it. More
time + More ideas. Less time= Avoid
analysis Paralysis.
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BREAK
Double
Diamond
via Design
Council
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Product Idea
generation
Part two
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DRAW DEEPER
This time, show the product
Image from http://www.nurahmadfurlong.com/2011/01/dabbling-html5-css3-media-queries-studentology-website/
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ONE LAST ROUND
Draw, Pitch, vote
Image from http://alistapart.com/article/sketching-the-visual-thinking-power-tool
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PARTICIPATOR
Y ROADMAP
Learn more at eleganthack
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Process
• Show winning Comic Strip
• Show winning Interface
• Do participatory roadmap exercise
1. Swap features
2. Stack rank features
3. “If you could add just one”
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Business
Model Canvas
When I joined Linkedin, many people said “huh, that’s interesting.” Many did not know why I’d join a resume site.
When I joined Myspace, they said good luck. It looked hard, but possible.
When I joined Zynga they all congratulated me on landing in one of the hottest spots in the valley.
I’ve learned to say “We’ll see.”
But one thing I did learn
Live write the key ideas that will be covered.
When I was getting ready to pitch my first startup, I had a meeting with a “friendly” VC, the brother of a pal of mine. He told me a story I can never forget. He asked me if I really wanted to raise money. He said, a startup is like a new kind of plane. your big struggle is to get your plane off the ground. It may take awhile to get it to even run, and to get it to get lift. When you take money, suddenly you have a runway. (I bet you wondered where the term runway came form? Perhaps from my pal) And, he said, at the end fo that runway is some really tall trees. So you have to be going fast enough and everything working or you don’t clear those trees. If you are bootstrapping, and you can’t get velocity, you can always slow down, turn around, fix the problem and go again. But once you take money, well, the VC is going to want to you try for takeoff no matter how sure you feel….
https://www.flickr.com/photos/sdasmarchives/12640916783/in/photolist-mLqyDD-9Ejegr-oumoBq-9EmekU-9EnpnU-bWgQaE-aiFdeC-9EmWyG-7ZAuGp-d1rvxY-8phfrg-kg31a6-dHE9jL-d1rwL5-mLqwx6-dk4WwE-e5d7RK-7ZAq9r-d1rxvs-bcmj3i-aiFNaC-fZNQ78-7XoKtA-7WWdTC-dV8FfY-9Emegf-8nP1aV-ecurDB-9EmR37-7ZAqfZ-7WSJnE-eejxR6-mLvj1b-dYR4Dy-9Enmk7-7ZDEZb-7ZDAAb-d1rvzW-dV2o3V-7XiYYz-dk3A8M-7ZCAsm-cyk9es-cmjxBb-e1H8vb-dk3ptZ-7ZAqov-aBQzeX-evTMVL-7Zntat
And this doesn’t always end well.
The reality is, if you’ve got a startup, time is your enemy. You are running out of money and your competition is breathing down your neck.
https://www.flickr.com/photos/nationaalarchief/3018262533/in/photolist-5AHoic-5qcQAo-cA7iqb-77pxWi-5qcShf-4Trqvq-d1zLy7-aiCqgx-5TyDbW-77pxRX-dk33FP-aiCq8r-8agRrU-aiFdSG-7Xksmk-djL8wx-9Q2qSc-77pqzi-dk59fj-4idfpS-pmudLY-c9wKUN-c9wL27-8m5Hh9-8phfJv-fuozat-61CimS-cc8nHy-gc8gqW-hySEHr-7DL1mN-8m2xo4-e4A8HQ-do6HPD-do6HRX-8m2xii-nQGhJx-7ZanHM-e7XQDy-e4umwi-dhZSb4-8m2xoF-mwvcNK-77tmfS-dk2WuF-hw2ioJ-8m2xS4-89fPz6-fZNiy5-fZNq8D
This your only hope. If you’ve got product market fit, you can raise more money. You might not even need to raise more money.
I was asked to teach entrepreneurship in Copenhagen at CIID
Benefits include working with individual aspects of complex systems, obtaining information about inner structures, revealing hidden information and patterns
https://www.flickr.com/photos/bdesham/2432400623/in/photolist-4GWFXM-bN8fiD-bxTeiW-nSfShi-a1gXu6-7EoLZF-cD7Gsy-bnnin4-biKE3B-6N44Ay-bQvggp-nUiZpi-9ff7LL-7FK1bV-pdBRWJ-7ZYuSQ-bPvScR-5ahnX8-nA4Sba-67rTzo-bPvSbv-4JwoVJ-biKDq8-bod1S7-av4ne5-ptWbJU-bQc1fK-bwsn5n-9KCchQ-bvSHai-n6gDh-9r8Sn5-biKD84-8VGBoG-ddarfm-746b7-AoFtn-jk5dq-9r5U1V-bBhm5G-pMdyde-9r7zfL-9r9m93-91GcYS-bQc1hv-5UnNBn-cgCuuh-bBhkMJ-8Vsd5C-8iJLLV
Reducing burden on long term and working memory, grouping related information, discovering patterns and interrelationships, storing information as a chunk to retreive
https://www.flickr.com/photos/eiriknewth/238679888/in/photolist-n6idu-bQu5TH-91D5NX-oRSD1p-a1jJsA-dgLmhm-btsp9A-aT33uK-9VX5vp-iwtF3-bQu5W4-8VJod7-8iW9ZH-biKDJV-9r8z1N-bPvRXH-6x8vSa-yZsKx-9r4L6e-7U3wh7-jH4tBF-bNmr8X-n6qhz-8Vsd2h-bQu5NV-bBzp9s-8VXB6o-9u72bL-bKQmnk-f8qkVQ-bztp1U-4fuqn5-dgLkk8-5cenX-n6iEp-97dc69-8VGCu1-bzyUxf-nDy3yt-7vJSJD-b6LMj6-dgLkv7-n6nyo-7vLqos-2nniXv-9qZXg9-ch89vd-dW9nXA-anzmZN-6TPy5b
Lego City:The people of Oslo were asked to build their city of the future, using white Lego bricks. The result was stunning.
https://www.flickr.com/photos/eiriknewth/238679888/in/photolist-n6idu-bQu5TH-91D5NX-oRSD1p-a1jJsA-dgLmhm-btsp9A-aT33uK-9VX5vp-iwtF3-bQu5W4-8VJod7-8iW9ZH-biKDJV-9r8z1N-bPvRXH-6x8vSa-yZsKx-9r4L6e-7U3wh7-jH4tBF-bNmr8X-n6qhz-8Vsd2h-bQu5NV-bBzp9s-8VXB6o-9u72bL-bKQmnk-f8qkVQ-bztp1U-4fuqn5-dgLkk8-5cenX-n6iEp-97dc69-8VGCu1-bzyUxf-nDy3yt-7vJSJD-b6LMj6-dgLkv7-n6nyo-7vLqos-2nniXv-9qZXg9-ch89vd-dW9nXA-anzmZN-6TPy5b
Lego City:The people of Oslo were asked to build their city of the future, using white Lego bricks. The result was stunning.