Zero to 60 Turning a Good Idea into a Successful Product

One Word: Plastics

Types of Opportunities/Ideas Better Cheaper Niche New I can do it better I can do it cheaper I can do it for you You never knew you needed it

Your idea is worthless alone Idea Execution Timing Dumb Luck

Customer Development Customer Development Company Building Customer Discovery Customer Validation Customer Creation Steven Gary Blank, Four Steps to the Ephinany

Existing: founded 1938

Competitor founded 1972

Resegmented

Gap’s new entry

New Market?

New New Existing Resegmented

John Gourville, Eager Sellers and Stony Buyers (2006)

Deadpool

Choose your idea From Guy Kawasaki, Art of the Start Ability to provide unique product or service Value to customer compete on price stupid bankrupt The holy grail

Marketplace Model Advertising Model Affiliate Model Community Model Subscription Model

I have always been a woman who arranges things, for the pleasure–and the profit–it derives. I have always been a woman who arranges things, like furniture and daffodils and lives. Marketplaces bring buyers and sellers together and facilitate transactions. They can play a role in business-to-business (B2B), business-to-consumer (B2C), or consumer-to-consumer (C2C) markets. Usually a marketplace charges a fee or commission for each transaction it enables.

I’ll go where the buyers are I want to find things! I want the best price! Can I trust this seller? Users must find products, evaluate seller, and make a purchase

Advertising Model The web advertising model is an update of the one we’re familiar with from broadcast TV. The web “broadcaster” provides content and services (like email, IM, blogs) mixed with advertising messages. The advertising model works best when the volume of viewer traffic is large or highly specialized.

Community Model The viability of the community model is based on user loyalty. Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services. The Internet is inherently suited to community business models and today this is one of the more fertile areas of development, as seen in rise of social networking. Open Source Red Hat , OpenX Open Content Wikipedia , Freebase

Subscription Model Users are charged a periodic—daily, monthly or annual—fee to subscribe to a service. It is not uncommon for sites to combine free content with “premium” (i.e., subscriber- or member-only) content. Subscription fees are incurred irrespective of actual usage rates. Subscription and advertising models are frequently combined . Content Services Software as a Service Internet Services Providers

Combos Advertising Community

Combos Advertising Community Subscription

Combos Marketplace Community Affiliate

2. Identifying your Social Objects

3. Choosing your Features

Customer Development Customer Development Company Building Customer Discovery Customer Validation Customer Creation Steven Gary Blank, Four Steps to the Ephinany

Charter Clients

SEO & SEM

SEO SEM

Questions? @cwodtke [email_address]

appendix

About Business Things you should know to have a conversation

Profit and Loss

Investment vs. expense Location Location Location

The Fish Market Stock Location Advertising Differentiation Diversifying Pricing

Got Metrics? Do you know what matters?

Business creates value for which they receive money Money allows them the resources to provide value

Everything You Need to Know About ROI (in one slide) ROI Return Investment